A data profile of the people who buy, follow and care about Video hosting service in Italy — modelled from more than twelve digital signal sources. Video hosting service has an estimated audience of 6,050,134 people in Italy.
The average Video hosting service fan in Italy is 41.9 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include YouTube, Video, Social media, with strongest over-indexing on YouTube (1.78× the country average).
Demographically, the Video hosting service audience skews more male with an average age of 41.9, and over-indexes on personality traits such as Spirituality, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Video hosting service fan in Italy is more male, around 41.9 years old, with strong Spirituality tendencies and a notable affinity for YouTube.
The key figures that characterise the Video hosting service profile in Italy.
43.4% are female, 56.6% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 43.4% |
| Male | 56.6% |
| Average age | 41.9 |
| Estimated audience size | 6,050,134 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 29% |
of the worldwide Video hosting service audience comes from Italy.
| Country | Share |
|---|---|
| United States | 20.5% |
| India | 7.7% |
| United Kingdom | 3.8% |
Where the Video hosting service audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Piedmont | ~500K | 1.13× | |
| 02 | Veneto | ~500K | 1.03× | |
| 03 | Umbria | ~100K | 1.03× | |
| 04 | Lombardy | ~1M | 1.02× | |
| 05 | Lazio | ~800K | 1.02× | |
| 06 | Puglia | ~400K | 1.02× | |
| 07 | Sardinia | ~200K | 1.01× | |
| 08 | Liguria | ~200K | 1.01× | |
| 09 | Campania | ~700K | 1.00× | |
| 10 | Emilia-Romagna | ~500K | 1.00× | |
| 11 | Aosta Valley | 0.00× | ||
| 12 | Friuli-Venezia Giulia | 0.00× | ||
| 13 | Tuscany | 0.00× | ||
| 14 | Molise | 0.00× | ||
| 15 | Marche | 0.00× | ||
| 16 | Basilicata | 0.00× | ||
| 17 | Abruzzo | 0.00× | ||
| 18 | Calabria | 0.00× | ||
| 19 | Sicilia | 0.00× | ||
| 20 | Trentino-Alto Adige/Südtirol | 0.00× |
The strongest cross-interests of the Video hosting service audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Leggo | News | 1.81× | ||
| 02 | YouTube | Movies & TV | 1.78× | ||
| 03 | Internet & Social Media | 1.67× | |||
| 04 | Video | Movies & TV | 1.57× | ||
| 05 | Veganism | Food & Beverages | 1.56× | ||
| 06 | Subito.it | Shopping | 1.56× | ||
| 07 | Communication | Technology & Electronics | 1.55× | ||
| 08 | Broadcasting | Movies & TV | 1.54× | ||
| 09 | Pleasure | Politics & Society | 1.54× | ||
| 10 | Social media | Business & Career | 1.53× | ||
| 11 | Il Messaggero | News | 1.53× | ||
| 12 | God | Politics & Society | 1.53× | ||
| 13 | Mammal | Pets & Animals | 1.53× | ||
| 14 | Catholic Church | Politics & Society | 1.52× | ||
| 15 | Printing | Technology & Electronics | 1.52× | ||
| 16 | Law | Business & Career | 1.51× | ||
| 17 | Knowledge | Business & Career | 1.51× | ||
| 18 | World Wide Web | Internet & Social Media | 1.50× | ||
| 19 | Literature | Business & Career | 1.50× | ||
| 20 | Optics | Health | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.47× | |
| Need for Security | CONSERVATISM | 1.28× | |
| Creativity | OPEN | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.88× | |
| Price Sensitivity | PREMIUM | 0.89× | |
| Design Affinity | PREMIUM | 0.92× |
Video hosting service has an estimated audience of 6,050,134 people in Italy, concentrated in Lombardy and Lazio.
43.4% of Video hosting service fans are female, 56.6% are male, with an average age of 41.9 years.
Video hosting service fans show strongest brand affinity for YouTube (1.78×), Video (1.57×), and Social media (1.53×) over the country average.
Video hosting service fans in Italy are most concentrated in Lombardy (reach ~1M), Lazio (reach ~800K), and Campania (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Video hosting service itself, the audience over-indexes on Video (1.57×), Social media (1.53×), Leggo (1.81×), and Catholic Church (1.52×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Video hosting service. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.