Rascasse Audience Intelligence

Video hosting service Audience in Germany

A data profile of the people who buy, follow and care about Video hosting service in Germany — modelled from more than twelve digital signal sources. Video hosting service has an estimated audience of 4,659,620 people in Germany.

#737among Topic in Germany#65in Technology & Electronics

The average Video hosting service fan in Germany is 36.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include YouTube, Software, Discount stores, with strongest over-indexing on YouTube (1.82× the country average).

Demographically, the Video hosting service audience skews balanced with an average age of 36.7, and over-indexes on personality traits such as Creativity, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Video hosting service fan in Germany is balanced, around 36.7 years old, with strong Creativity tendencies and a notable affinity for YouTube.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Video hosting service profile in Germany.

Audience size
4.7M
in Germany
Gender
45.5%♀
54.5% male
Age
36.7
average years
Country rank
#1178
Topic in Germany
Fig. 01

Search interest · 12-month trend

-28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Video hosting service fans

45.5% are female, 54.5% are male, average age 36.7.

Fig. 02

Gender split

45.5%
Female
54.5%
Male
Demographic split for Video hosting service audience in Germany
MetricValue
Female45.5%
Male54.5%
Average age36.7
Estimated audience size4,659,620
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Video hosting service audience in Germany
Age bracketShare%
16-1928%
20-2919%
30-3918%
40-4918%
50+17%
Fig. 04

Worldwide distribution

2.5%

of the worldwide Video hosting service audience comes from Germany.

Worldwide audience distribution share by country for Video hosting service
CountryShare
United States20.5%
India7.7%
United Kingdom3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Video hosting service audience in Germany is strongest.

Fig. 05

Top regions by affinity

Video hosting service fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~60K1.41×
02Saarland~70K1.28×
03Mecklenburg-Vorpommern~90K1.06×
04Thüringen~100K1.04×
05Sachsen-Anhalt~100K1.01×
06Sachsen~200K0.96×
07Brandenburg~100K0.95×
08Rheinland-Pfalz~200K0.92×
09Hamburg~100K0.92×
10Schleswig-Holstein~200K0.91×
11Berlin~200K0.90×
12Niedersachsen~400K0.86×
13Hessen~300K0.83×
14Bayern~600K0.82×
15Baden-Württemberg~500K0.82×
16Nordrhein-Westfalen~800K0.79×
Fig. 06

Affinity by region

Affinity by region — Video hosting service, Germany
0.79×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Video hosting service audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Video hosting service audience
#·InterestCategoryAffinity×
01GoogleInternet & Social Media1.93×
02VideoMovies & TV1.89×
03YouTubeMovies & TV1.82×
04AutoScout24Cars & Mobility1.77×
05Comedy moviesMovies & TV1.75×
06TelevisionsTechnology & Electronics1.67×
07Android (operating system)Technology & Electronics1.67×
08Social mediaBusiness & Career1.65×
09Electronic musicMusic & Radio1.64×
10SmartphonesTechnology & Electronics1.63×
11Mobile phonesTechnology & Electronics1.63×
12LeisureTravel & Leisure1.62×
13CraftsHome & Garden1.62×
14AdvertisingBusiness & Career1.62×
15REWEShopping1.59×
16SoftwareTechnology & Electronics1.56×
17Discount storesShopping1.56×
18Social networkInternet & Social Media1.54×
19HotelsTravel & Leisure1.53×
20Do it yourself (DIY)Home & Garden1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Video hosting service audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Video hosting service audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.36×
Need for SecurityCONSERVATISM1.30×
SpiritualityBALANCE1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Video hosting service audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.90×
Early Adopter MentalityPOWER0.91×
Urban LifestyleOPEN0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Video hosting service have in Germany?

Video hosting service has an estimated audience of 4,659,620 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Video hosting service fans?

45.5% of Video hosting service fans are female, 54.5% are male, with an average age of 36.7 years.

03

Which brands do Video hosting service fans like most?

Video hosting service fans show strongest brand affinity for YouTube (1.82×), Software (1.56×), and Discount stores (1.56×) over the country average.

04

Where do Video hosting service fans live in Germany?

Video hosting service fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~800K), Bayern (reach ~600K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Video hosting service fans also like?

Beyond Video hosting service itself, the audience over-indexes on Software (1.56×), Discount stores (1.56×), Smartphones (1.63×), and Mobile phones (1.63×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Video hosting service audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Video hosting service. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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