Video hosting service Audience in Germany
Video hosting service has an estimated audience of 4,659,620 people in Germany. 45.5% are female, 54.5% are male, average age 36.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: YouTube, Software, Discount stores, Smartphones, Mobile phones.
The average Video hosting service fan in Germany is 36.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include YouTube, Software, Discount stores, with strongest over-indexing on YouTube (1.82× the country average). Demographically, the Video hosting service audience skews balanced with an average age of 36.7, and over-indexes on personality traits such as Pet Ownership, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Video hosting service fans
| Metric | Value |
|---|---|
| Female | 45.5% |
| Male | 54.5% |
| Average age | 36.7 |
| Estimated audience size | 4,659,620 |
Audience persona
The typical Video hosting service fan in Germany is balanced, around 36.7 years old, with strong Pet Ownership tendencies and a notable affinity for YouTube.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 774,794 | 0.76× |
| Bayern | 563,576 | 0.75× |
| Baden-Württemberg | 457,383 | 0.72× |
| Niedersachsen | 349,591 | 0.77× |
| Hessen | 258,447 | 0.73× |
| Sachsen | 204,657 | 0.9× |
| Rheinland-Pfalz | 193,387 | 0.83× |
| Berlin | 179,435 | 0.86× |
| Thüringen | 129,378 | 1.09× |
| Brandenburg | 116,459 | 0.81× |
| Sachsen-Anhalt | 114,725 | 0.95× |
| Schleswig-Holstein | 111,911 | 0.67× |
| Saarland | 105,082 | 1.84× |
| Mecklenburg-Vorpommern | 100,902 | 1.13× |
| Bremen | 98,435 | 2.47× |
| Hamburg | 76,588 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| YouTube | 1.82× | Movies & TV |
| Software | 1.56× | Technology & Electronics |
| Discount stores | 1.56× | Shopping |
| Smartphones | 1.63× | Technology & Electronics |
| Mobile phones | 1.63× | Technology & Electronics |
| Video | 1.89× | Movies & TV |
| Leisure | 1.62× | Travel & Leisure |
| Televisions | 1.67× | Technology & Electronics |
| Comedy movies | 1.75× | Movies & TV |
| Social media | 1.65× | Business & Career |
| 1.93× | Internet & Social Media | |
| REWE | 1.59× | Shopping |
| AutoScout24 | 1.77× | Cars & Mobility |
| Social network | 1.54× | Internet & Social Media |
| Electronic music | 1.64× | Music & Radio |
| Hotels | 1.53× | Travel & Leisure |
| Crafts | 1.62× | Home & Garden |
| Do it yourself (DIY) | 1.53× | Home & Garden |
| Advertising | 1.62× | Business & Career |
| Android (operating system) | 1.67× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.27 |
| Tradition | CONSERVATISM | 1.26 |
| Patriotism | CONSERVATISM | 1.24 |
| Mindfulness | BALANCE | 1.19 |
| LGBTQ+ Identity | OPEN | 1.18 |
| Extroversion | THRILL | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.5% |
| India | 7.7% |
| United Kingdom | 3.8% |
See Video hosting service audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Video hosting service have in Germany?
Video hosting service has an estimated audience of 4,659,620 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Video hosting service fans?
45.5% of Video hosting service fans are female, 54.5% are male, with an average age of 36.7 years.
Which brands do Video hosting service fans like most?
Video hosting service fans show strongest brand affinity for YouTube (1.82×), Software (1.56×), and Discount stores (1.56×) over the country average.
Where do Video hosting service fans live in Germany?
Video hosting service fans in Germany are most concentrated in Nordrhein-Westfalen (reach 774,794), Bayern (reach 563,576), and Baden-Württemberg (reach 457,383). These three regions account for the largest share of the active audience.
What other brands do Video hosting service fans also like?
Beyond Video hosting service itself, the audience over-indexes on Software (1.56×), Discount stores (1.56×), Smartphones (1.63×), and Mobile phones (1.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Video hosting service. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.