Leisure Audience in Germany
Leisure has an estimated audience of 19,699,327 people in Germany. 54.2% are female, 45.8% are male, average age 39.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Esra Erol, Information sensitivity, Gilbert Burns (fighter), BULLDOG Gin, Glashütte.
The average Leisure fan in Germany is 39.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Esra Erol, Information sensitivity, Gilbert Burns (fighter), with strongest over-indexing on Esra Erol (4.11× the country average). Demographically, the Leisure audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Sports Activity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic · Subtype: Record label
Demographics of Leisure fans
| Metric | Value |
|---|---|
| Female | 54.2% |
| Male | 45.8% |
| Average age | 39.7 |
| Estimated audience size | 19,699,327 |
Audience persona
The typical Leisure fan in Germany is balanced, around 39.7 years old, with strong Sports Activity tendencies and a notable affinity for Esra Erol.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 4,243,858 | 0.98× |
| Bayern | 3,789,081 | 1.2× |
| Baden-Württemberg | 2,806,235 | 1.04× |
| Niedersachsen | 2,153,924 | 1.13× |
| Hessen | 1,359,379 | 0.91× |
| Sachsen | 1,138,299 | 1.18× |
| Rheinland-Pfalz | 1,135,493 | 1.15× |
| Thüringen | 706,586 | 1.41× |
| Schleswig-Holstein | 675,313 | 0.95× |
| Berlin | 649,170 | 0.74× |
| Brandenburg | 622,616 | 1.02× |
| Sachsen-Anhalt | 510,843 | 1× |
| Mecklenburg-Vorpommern | 348,200 | 0.93× |
| Hamburg | 323,187 | 0.73× |
| Saarland | 215,130 | 0.89× |
| Bremen | 127,108 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Esra Erol | 4.11× | Movies & TV |
| Information sensitivity | 3.24× | Technology & Electronics |
| Gilbert Burns (fighter) | 8.05× | Sports |
| BULLDOG Gin | 7.88× | Food & Beverages |
| Glashütte | 1.9× | Travel & Leisure |
| Medieval fantasy | 4.68× | Literature |
| The Equalizer | 2.05× | Movies & TV |
| Throne of Glass | 2.21× | Literature |
| Carrie (novel) | 2.25× | Literature |
| Hauser & Wirth | 3.11× | Arts & Culture |
| Jaguar F-Pace | 2.33× | Cars & Mobility |
| Celtic mythology | 1.91× | Arts & Culture |
| Citadelle (gin) | 6.4× | Food & Beverages |
| Gloria | 1.69× | Music & Radio |
| Homesteading | 2.23× | Home & Garden |
| Scratching post | 2.04× | Pets & Animals |
| Brockmans Gin | 6.44× | Food & Beverages |
| Hostelworld | 2.11× | Travel & Leisure |
| Gender-neutral language | 1.88× | Politics & Society |
| Viator | 2.15× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.15 |
| Pet Ownership | JOY | 1.09 |
| Indulgence | JOY | 1.08 |
| DIY Mentality | THRILL | 1.03 |
| Luxury Orientation | PREMIUM | 0.99 |
| Sustainability | BALANCE | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.9% |
| Japan | 5.9% |
| United Kingdom | 4.5% |
See Leisure audiences in other countries
More Record label audiences in Germany
- Heavy metal music (12,544,963)
- Made in Germany (4,087,058)
- Made in France (1,551,652)
- Playlist (1,043,396)
- Red Bull Records (947,880)
Frequently asked questions
How many fans does Leisure have in Germany?
Leisure has an estimated audience of 19,699,327 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Leisure fans?
54.2% of Leisure fans are female, 45.8% are male, with an average age of 39.7 years.
Which brands do Leisure fans like most?
Leisure fans show strongest brand affinity for Esra Erol (4.11×), Information sensitivity (3.24×), and Gilbert Burns (fighter) (8.05×) over the country average.
Where do Leisure fans live in Germany?
Leisure fans in Germany are most concentrated in Nordrhein-Westfalen (reach 4,243,858), Bayern (reach 3,789,081), and Baden-Württemberg (reach 2,806,235). These three regions account for the largest share of the active audience.
What other brands do Leisure fans also like?
Beyond Leisure itself, the audience over-indexes on Information sensitivity (3.24×), Gilbert Burns (fighter) (8.05×), BULLDOG Gin (7.88×), and Glashütte (1.9×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Leisure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.