Rascasse Audience Intelligence

Leisure Audience in Germany

Name: Leisure — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Leisure in Germany — modelled from more than twelve digital signal sources. Leisure has an estimated audience of 19,699,327 people in Germany.

#47among Topic in Germany #3in Travel & Leisure

The average Leisure fan in Germany is 39.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tagesschau, TikTok, Netto Marken-Discount, with strongest over-indexing on Tagesschau (1.86× the country average).

Demographically, the Leisure audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Extroversion, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Leisure fan in Germany is balanced, around 39.7 years old, with strong Extroversion tendencies and a notable affinity for Tagesschau.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Leisure profile in Germany.

Audience size

19.7M

in Germany

Gender

54.2%♀

45.8% male

Age

39.7

average years

Country rank

#74

Topic in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Leisure fans

54.2% are female, 45.8% are male, average age 39.7.

Fig. 02

Gender split

54.2%

Female

45.8%

Male

Demographic split for Leisure audience in Germany
Metric	Value
Female	54.2%
Male	45.8%
Average age	39.7
Estimated audience size	19,699,327

Fig. 03

Age distribution

Age distribution of the Leisure audience in Germany
Age bracket	Share	%
16-19		17%
20-29		19%
30-39		22%
40-49		23%
50+		19%

Fig. 04

Worldwide distribution

3.6%

of the worldwide Leisure audience comes from Germany.

Worldwide audience distribution share by country for Leisure
Country	Share
United States	18.9%
Japan	5.9%
United Kingdom	4.5%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Leisure audience in Germany is strongest.

Fig. 05

Top regions by affinity

Leisure fans by region: top regions in Germany
#	Region	Reach	×
01	Thüringen	~700K	1.32×
02	Bayern	~3.5M	1.18×
03	Sachsen	~1M	1.17×
04	Rheinland-Pfalz	~1M	1.10×
05	Niedersachsen	~2M	1.07×
06	Baden-Württemberg	~3M	1.03×
07	Brandenburg	~600K	1.03×
08	Sachsen-Anhalt	~500K	1.02×
09	Mecklenburg-Vorpommern	~400K	1.00×
10	Nordrhein-Westfalen	~4M	0.98×
11	Schleswig-Holstein	~700K	0.97×
12	Hessen	~1.5M	0.95×
13	Saarland	~200K	0.90×
14	Bremen	~100K	0.86×
15	Berlin	~800K	0.85×
16	Hamburg	~400K	0.84×

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Leisure audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Leisure audience
#	Interest	Category	×
01	Country rap	Music & Radio	3.40×
02	Allgäu	Travel & Leisure	3.38×
03	Satire	Literature	2.91×
04	Real property	Home & Garden	2.86×
05	Western Union	Business & Career	2.75×
06	Artificial intelligence	Technology & Electronics	2.13×
07	Volunteering	Politics & Society	2.08×
08	French Bulldog	Pets & Animals	2.04×
09	Chihuahua (dog)	Pets & Animals	2.04×
10	Siberian Husky	Pets & Animals	2.04×
11	Labrador Retriever	Pets & Animals	2.01×
12	Transfermarkt	Sports	1.87×
13	Tagesschau	Movies & TV	1.86×
14	Kitchen	Home & Garden	1.62×
15	Celebrity	Movies & TV	1.57×
16	House music	Music & Radio	1.57×
17	Netto Marken-Discount	Shopping	1.56×
18	TikTok	Internet & Social Media	1.52×
19	Wikipedia	Internet & Social Media	1.51×
20	Electronics	Technology & Electronics	1.51×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Leisure audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Leisure audience · What stands out
Trait	Cluster	Score
Extroversion	THRILL	1.24×
Risk Appetite	THRILL	1.23×
Spirituality	BALANCE	1.20×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Leisure audience · Rather not
Trait	Cluster	Score
Price Sensitivity	PREMIUM	0.90×
Family Orientation	CONSERVATISM	0.91×
Social Media Usage	JOY	0.93×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Leisure have in Germany?

Leisure has an estimated audience of 19,699,327 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Leisure fans?

54.2% of Leisure fans are female, 45.8% are male, with an average age of 39.7 years.

Which brands do Leisure fans like most?

Leisure fans show strongest brand affinity for Tagesschau (1.86×), TikTok (1.52×), and Netto Marken-Discount (1.56×) over the country average.

Where do Leisure fans live in Germany?

Leisure fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~4M), Bayern (reach ~3.5M), and Baden-Württemberg (reach ~3M). These three regions account for the largest share of the active audience.

What other brands do Leisure fans also like?

Beyond Leisure itself, the audience over-indexes on TikTok (1.52×), Netto Marken-Discount (1.56×), Western Union (2.75×), and Satire (2.91×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Germany

Food and drink (39,623,635)
Entertainment (39,502,829)
Business and industry (39,157,865)
Shopping and fashion (38,134,645)
Arts and music (37,163,288)

See Leisure audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Leisure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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