Leisure Audience in United States

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Leisure has an estimated audience of 103,280,414 people in United States. 55.4% are female, 44.6% are male, average age 41.4. Top regions: California, Texas, New York. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Income tax.

The average Leisure fan in United States is 41.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Leisure audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Indulgence, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic · Subtype: Record label

Demographics of Leisure fans

Demographic split for Leisure audience in United States
MetricValue
Female55.4%
Male44.6%
Average age41.4
Estimated audience size103,280,414

Audience persona

The typical Leisure fan in United States is more female, around 41.4 years old, with strong Indulgence tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Leisure in United States
RegionReachAffinity
California16,885,9821.49×
Texas10,517,2191.18×
New York8,779,1141.52×
Florida8,639,2021.24×
Georgia3,819,1311.2×
Illinois3,648,2231.06×
North Carolina3,307,3561.06×
Pennsylvania3,205,0430.92×
New Jersey2,758,2061.05×
Ohio2,753,1390.87×
Virginia2,734,0271.09×
Michigan2,642,8410.98×
Arizona2,625,3411.24×
Washington2,437,2961.18×
Massachusetts2,195,4581.08×
Tennessee2,067,1171×
Maryland1,890,8271.06×
Indiana1,720,0450.91×
South Carolina1,609,1671.04×
Alabama1,553,4221.08×
Missouri1,545,8410.93×
Colorado1,502,9950.92×
Minnesota1,409,2190.95×
Louisiana1,373,8471.03×
Wisconsin1,369,5560.88×
Oregon1,355,4291.14×
Oklahoma1,132,8150.99×
Kentucky1,097,0090.85×
Connecticut1,089,3661.05×
Nevada1,074,1551.08×
Kansas896,9421.1×
Mississippi895,5481.05×
Utah878,1740.95×
Arkansas810,0190.95×
Iowa670,1220.79×
Hawaii540,6711.22×
New Mexico516,5291×
Idaho452,7890.87×
West Virginia427,1180.89×
Washington, District of Columbia423,7041.36×
Nebraska406,4300.78×
New Hampshire356,6630.88×
Maine293,9350.79×
Rhode Island289,5400.88×
Delaware238,8220.84×
Alaska229,3621.04×
Montana208,2750.73×
North Dakota169,7370.8×
South Dakota154,5920.65×
Vermont134,8960.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Leisure audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Charles, Prince of Wales18.87×Politics & Society
MSN2.44×News
Planet Fitness2.27×Sports
Hobby Lobby2.05×Home & Garden
Diaper bag3.4×Kids & Family
Staples (Canada)2.65×Business & Career
Payment card8.17×Fashion & Accessoires
Capital One1.83×Business & Career
Best Buy1.81×Shopping
Aldi1.77×Shopping
Taco Bell1.75×Food & Beverages
Jack Black4.99×Movies & TV
CarGurus2.42×Cars & Mobility
Great Clips2.5×Beauty & Wellness
Napoleon Dynamite5.48×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Leisure audience
TraitClusterScore
IndulgenceJOY1.11
Risk AppetiteTHRILL1
Price SensitivityPREMIUM0.99
TravellingTHRILL0.96
Social Media UsageJOY0.95
Healthy LifestyleBALANCE0.92

Worldwide distribution

Worldwide audience distribution share by country for Leisure
CountryShare
United States18.9%
Japan5.9%
United Kingdom4.5%

See Leisure audiences in other countries

More Record label audiences in United States

Frequently asked questions

How many fans does Leisure have in United States?

Leisure has an estimated audience of 103,280,414 people in United States, concentrated in California and Texas.

What is the gender split and age of Leisure fans?

55.4% of Leisure fans are female, 44.6% are male, with an average age of 41.4 years.

Which brands do Leisure fans like most?

Leisure fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Leisure fans live in United States?

Leisure fans in United States are most concentrated in California (reach 16,885,982), Texas (reach 10,517,219), and New York (reach 8,779,114). These three regions account for the largest share of the active audience.

What other brands do Leisure fans also like?

Beyond Leisure itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Income tax (13.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Leisure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.