Leisure Audience in United States

Leisure logo

Leisure has an estimated audience of 103,280,414 people in United States. 55.4% are female, 44.6% are male, average age 41.4. Top regions: California, Texas, New York. Top brand affinities: Israel, Kendra Scott, Staycation, Nebraska Cornhuskers football, Jeep Wagoneer.

The average Leisure fan in United States is 41.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Israel, Kendra Scott, Staycation, with strongest over-indexing on Israel (2.09× the country average). Demographically, the Leisure audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Indulgence, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic · Subtype: Record label

Demographics of Leisure fans

Demographic split for Leisure audience in United States
MetricValue
Female55.4%
Male44.6%
Average age41.4
Estimated audience size103,280,414

Audience persona

The typical Leisure fan in United States is more female, around 41.4 years old, with strong Indulgence tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Leisure in United States
RegionReachAffinity
California16,885,9821.49×
Texas10,517,2191.18×
New York8,779,1141.52×
Florida8,639,2021.24×
Georgia3,819,1311.2×
Illinois3,648,2231.06×
North Carolina3,307,3561.06×
Pennsylvania3,205,0430.92×
New Jersey2,758,2061.05×
Ohio2,753,1390.87×
Virginia2,734,0271.09×
Michigan2,642,8410.98×
Arizona2,625,3411.24×
Washington2,437,2961.18×
Massachusetts2,195,4581.08×
Tennessee2,067,1171×
Maryland1,890,8271.06×
Indiana1,720,0450.91×
South Carolina1,609,1671.04×
Alabama1,553,4221.08×
Missouri1,545,8410.93×
Colorado1,502,9950.92×
Minnesota1,409,2190.95×
Louisiana1,373,8471.03×
Wisconsin1,369,5560.88×
Oregon1,355,4291.14×
Oklahoma1,132,8150.99×
Kentucky1,097,0090.85×
Connecticut1,089,3661.05×
Nevada1,074,1551.08×
Kansas896,9421.1×
Mississippi895,5481.05×
Utah878,1740.95×
Arkansas810,0190.95×
Iowa670,1220.79×
Hawaii540,6711.22×
New Mexico516,5291×
Idaho452,7890.87×
West Virginia427,1180.89×
Washington, District of Columbia423,7041.36×
Nebraska406,4300.78×
New Hampshire356,6630.88×
Maine293,9350.79×
Rhode Island289,5400.88×
Delaware238,8220.84×
Alaska229,3621.04×
Montana208,2750.73×
North Dakota169,7370.8×
South Dakota154,5920.65×
Vermont134,8960.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Leisure audience
BrandAffinityCategory
Israel2.09×Travel & Leisure
Kendra Scott1.8×Fashion & Accessoires
Staycation1.87×Home & Garden
Nebraska Cornhuskers football1.89×Sports
Jeep Wagoneer2.71×Cars & Mobility
Jesse Plemons1.58×Movies & TV
Cam Ward1.75×Sports
UK garage2.29×Music & Radio
Home staging2.1×Home & Garden
Kento Yamazaki3.88×Movies & TV
Meals on Wheels1.88×Food & Beverages
Hocus Pocus1.55×Movies & TV
Charlamagne Tha God3.04×Movies & TV
On the Border Mexican Grill & Cantina2.18×Food & Beverages
Corona (band)1.74×Music & Radio
Penn & Teller2.51×Movies & TV
Kodiak, Alaska2.41×Travel & Leisure
Jeep Grand Cherokee (WJ)1.76×Cars & Mobility
Primos Hunting5.64×Sports
Holt Renfrew3.34×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Leisure audience
TraitClusterScore
IndulgenceJOY1.11
Risk AppetiteTHRILL1
Price SensitivityPREMIUM0.99
TravellingTHRILL0.96
Social Media UsageJOY0.95
Healthy LifestyleBALANCE0.92

Worldwide distribution

Worldwide audience distribution share by country for Leisure
CountryShare
United States18.9%
Japan5.9%
United Kingdom4.5%

See Leisure audiences in other countries

More Record label audiences in United States

Frequently asked questions

How many fans does Leisure have in United States?

Leisure has an estimated audience of 103,280,414 people in United States, concentrated in California and Texas.

What is the gender split and age of Leisure fans?

55.4% of Leisure fans are female, 44.6% are male, with an average age of 41.4 years.

Which brands do Leisure fans like most?

Leisure fans show strongest brand affinity for Israel (2.09×), Kendra Scott (1.8×), and Staycation (1.87×) over the country average.

Where do Leisure fans live in United States?

Leisure fans in United States are most concentrated in California (reach 16,885,982), Texas (reach 10,517,219), and New York (reach 8,779,114). These three regions account for the largest share of the active audience.

What other brands do Leisure fans also like?

Beyond Leisure itself, the audience over-indexes on Kendra Scott (1.8×), Staycation (1.87×), Nebraska Cornhuskers football (1.89×), and Jeep Wagoneer (2.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Leisure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.