A data profile of the people who buy, follow and care about Leisure in India — modelled from more than twelve digital signal sources. Leisure has an estimated audience of 23,555,019 people in India.
Leisure has an estimated audience of 23,555,019 people in India. 25.6% are female, 74.4% are male, average age 32.7. Top brand affinities: Instant messaging, Email, Videography, Wikipedia, Shoes.
Top brand affinities include Instant messaging, Email, Videography, with strongest over-indexing on Instant messaging (1.88× the country average).
Demographically, the Leisure audience skews more male with an average age of 32.7, and over-indexes on personality traits such as Mindfulness, Extroversion.
The typical Leisure fan in India is more male, around 32.7 years old, with strong Mindfulness tendencies and a notable affinity for Instant messaging.
The key figures that characterise the Leisure profile in India.
25.6% are female, 74.4% are male, average age 32.7.
| Metric | Value |
|---|---|
| Female | 25.6% |
| Male | 74.4% |
| Average age | 32.7 |
| Estimated audience size | 23,555,019 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 30% | |
| 30-39 | 19% | |
| 40-49 | 12% | |
| 50+ | 9% |
of the worldwide Leisure audience comes from India.
| Country | Share |
|---|---|
| United States | 18.9% |
| Japan | 5.9% |
| United Kingdom | 4.5% |
The strongest cross-interests of the Leisure audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Videography | Internet & Social Media | 2.66× | ||
| 02 | Genetics | Kids & Family | 2.39× | ||
| 03 | Aesthetics | Home & Garden | 2.28× | ||
| 04 | Real property | Home & Garden | 2.16× | ||
| 05 | Wikipedia | Internet & Social Media | 2.06× | ||
| 06 | Leather | Fashion & Accessoires | 2.01× | ||
| 07 | Cabinetry | Home & Garden | 1.98× | ||
| 08 | Pizza | Food & Beverages | 1.98× | ||
| 09 | Anthropology | Business & Career | 1.90× | ||
| 10 | Technology & Electronics | 1.89× | |||
| 11 | Instant messaging | Internet & Social Media | 1.88× | ||
| 12 | Lodging | Travel & Leisure | 1.88× | ||
| 13 | Crossword | Games | 1.88× | ||
| 14 | OnePlus | Technology & Electronics | 1.85× | ||
| 15 | Refrigerator | Home & Garden | 1.67× | ||
| 16 | Singapore | Travel & Leisure | 1.57× | ||
| 17 | Psychology | Business & Career | 1.56× | ||
| 18 | Shoes | Fashion & Accessoires | 1.53× | ||
| 19 | Bracelet | Fashion & Accessoires | 1.53× | ||
| 20 | Himalayas | Travel & Leisure | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.25× | |
| Extroversion | THRILL | 1.22× | |
| Career Orientation | POWER | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.84× | |
| Price Sensitivity | PREMIUM | 0.86× | |
| Tradition | CONSERVATISM | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Leisure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.