A data profile of the people who buy, follow and care about Leisure in Finland — modelled from more than twelve digital signal sources. Leisure has an estimated audience of 1,522,148 people in Finland.
Leisure has an estimated audience of 1,522,148 people in Finland. 62.0% are female, 38.0% are male, average age 44.6. Top brand affinities: Google, Finnair, Helsinki, Stockmann, WhatsApp.
Top brand affinities include Google, Finnair, Helsinki, with strongest over-indexing on Google (1.64× the country average).
Demographically, the Leisure audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.
The typical Leisure fan in Finland is more female, around 44.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Google.
The key figures that characterise the Leisure profile in Finland.
62.0% are female, 38.0% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 62.0% |
| Male | 38.0% |
| Average age | 44.6 |
| Estimated audience size | 1,522,148 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 34% |
of the worldwide Leisure audience comes from Finland.
| Country | Share |
|---|---|
| United States | 18.9% |
| Japan | 5.9% |
| United Kingdom | 4.5% |
The strongest cross-interests of the Leisure audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Flower | Home & Garden | 1.95× | ||
| 02 | Gina Tricot | Fashion & Accessoires | 1.94× | ||
| 03 | Lunch | Food & Beverages | 1.94× | ||
| 04 | Lindex | Fashion & Accessoires | 1.84× | ||
| 05 | Wikipedia | Internet & Social Media | 1.79× | ||
| 06 | Internet & Social Media | 1.78× | |||
| 07 | Stockmann | Shopping | 1.73× | ||
| 08 | Hair products | Beauty & Wellness | 1.73× | ||
| 09 | Happiness | Health | 1.71× | ||
| 10 | Finnair | Travel & Leisure | 1.70× | ||
| 11 | Dogs | Pets & Animals | 1.70× | ||
| 12 | Video games | Games | 1.65× | ||
| 13 | Internet & Social Media | 1.64× | |||
| 14 | Shoes | Fashion & Accessoires | 1.64× | ||
| 15 | Kitchen | Home & Garden | 1.64× | ||
| 16 | Meat | Food & Beverages | 1.63× | ||
| 17 | Helsinki | Travel & Leisure | 1.62× | ||
| 18 | Mobile phones | Technology & Electronics | 1.60× | ||
| 19 | Spas | Beauty & Wellness | 1.56× | ||
| 20 | Current events | Arts & Culture | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.40× | |
| Community Orientation | OPEN | 1.35× | |
| Career Orientation | POWER | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.90× | |
| Individualism | JOY | 0.90× | |
| Mindfulness | BALANCE | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Leisure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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