A data profile of the people who buy, follow and care about Leisure in Denmark — modelled from more than twelve digital signal sources. Leisure has an estimated audience of 2,125,003 people in Denmark.
Leisure has an estimated audience of 2,125,003 people in Denmark. 58.6% are female, 41.4% are male, average age 45.0. Top brand affinities: Gina Tricot, High school, Ravelry, Leggings, Milan.
Top brand affinities include Gina Tricot, High school, Ravelry, with strongest over-indexing on Gina Tricot (1.57× the country average).
Demographically, the Leisure audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Career Orientation, Indulgence.
The typical Leisure fan in Denmark is more female, around 45.0 years old, with strong Career Orientation tendencies and a notable affinity for Gina Tricot.
The key figures that characterise the Leisure profile in Denmark.
58.6% are female, 41.4% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 58.6% |
| Male | 41.4% |
| Average age | 45.0 |
| Estimated audience size | 2,125,003 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 15% | |
| 40-49 | 22% | |
| 50+ | 37% |
of the worldwide Leisure audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 18.9% |
| Japan | 5.9% |
| United Kingdom | 4.5% |
The strongest cross-interests of the Leisure audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tangled | Movies & TV | 2.89× | ||
| 02 | Kérastase | Beauty & Wellness | 2.41× | ||
| 03 | Rodeo | Sports | 2.26× | ||
| 04 | Jotex | Shopping | 2.26× | ||
| 05 | Allegro (auction website) | Shopping | 2.26× | ||
| 06 | Mamma Mia! | Movies & TV | 2.07× | ||
| 07 | Lindex | Fashion & Accessoires | 2.06× | ||
| 08 | Alpaca | Pets & Animals | 1.80× | ||
| 09 | Milan | Travel & Leisure | 1.72× | ||
| 10 | Shellac | Beauty & Wellness | 1.69× | ||
| 11 | Fritz Hansen | Home & Garden | 1.58× | ||
| 12 | Hair coloring | Beauty & Wellness | 1.58× | ||
| 13 | Nail art | Beauty & Wellness | 1.58× | ||
| 14 | Gina Tricot | Fashion & Accessoires | 1.57× | ||
| 15 | High school | Business & Career | 1.57× | ||
| 16 | Leggings | Fashion & Accessoires | 1.57× | ||
| 17 | Ravelry | Internet & Social Media | 1.56× | ||
| 18 | Hemnet | Home & Garden | 1.54× | ||
| 19 | Baby shower | Kids & Family | 1.54× | ||
| 20 | Costume jewelry | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.18× | |
| Indulgence | JOY | 1.16× | |
| Spirituality | BALANCE | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.86× | |
| Creativity | OPEN | 0.87× | |
| DIY Mentality | THRILL | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Leisure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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