A data profile of the people who buy, follow and care about Leisure in Ireland — modelled from more than twelve digital signal sources. Leisure has an estimated audience of 1,733,927 people in Ireland.
Leisure has an estimated audience of 1,733,927 people in Ireland. 57.9% are female, 42.1% are male, average age 41.2. Top brand affinities: Oysho, Twin Peaks, KiK.
Top brand affinities include Oysho, Twin Peaks, KiK, with strongest over-indexing on Oysho (1.78× the country average).
Demographically, the Leisure audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.
The typical Leisure fan in Ireland is more female, around 41.2 years old, with strong Career Orientation tendencies and a notable affinity for Oysho.
The key figures that characterise the Leisure profile in Ireland.
57.9% are female, 42.1% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 41.2 |
| Estimated audience size | 1,733,927 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 24% |
of the worldwide Leisure audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 18.9% |
| Japan | 5.9% |
| United Kingdom | 4.5% |
The strongest cross-interests of the Leisure audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | KiK | Shopping | 1.85× | ||
| 02 | Oysho | Fashion & Accessoires | 1.78× | ||
| 03 | Twin Peaks | Movies & TV | 1.73× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.14× | |
| Convenience Orientation | PREMIUM | 1.10× | |
| Luxury Orientation | PREMIUM | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.92× | |
| Creativity | OPEN | 0.92× | |
| Pet Ownership | JOY | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Leisure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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