Leisure Audience in Mexico
Leisure has an estimated audience of 9,401,638 people in Mexico. 49.3% are female, 50.7% are male, average age 34.3. Top brand affinities: Catholic Church, Banana, MSN, Travel agency, Sarcasm.
Top brand affinities include Catholic Church, Banana, MSN, with strongest over-indexing on Catholic Church (2.92× the country average). Demographically, the Leisure audience skews balanced with an average age of 34.3, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.
Category: Travel & Leisure · Type: Topic · Subtype: Record label
Demographics of Leisure fans
| Metric | Value |
|---|---|
| Female | 49.3% |
| Male | 50.7% |
| Average age | 34.3 |
| Estimated audience size | 9,401,638 |
Audience persona
The typical Leisure fan in Mexico is balanced, around 34.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Catholic Church.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Catholic Church | 2.92× | Politics & Society |
| Banana | 3.2× | Food & Beverages |
| MSN | 2.89× | News |
| Travel agency | 3.22× | Travel & Leisure |
| Sarcasm | 2.86× | Politics & Society |
| TikTok | 1.74× | Internet & Social Media |
| Game consoles | 2.13× | Technology & Electronics |
| El País | 2.9× | News |
| Broadcasting of sports events | 3.83× | Movies & TV |
| Pedro Pascal | 2.44× | Movies & TV |
| Art jewelry | 2.96× | Fashion & Accessoires |
| Single malt whisky | 7.12× | Food & Beverages |
| Beaches | 1.64× | Travel & Leisure |
| Freeware | 2.5× | Technology & Electronics |
| Dentistry | 2.54× | Business & Career |
| Sexology | 2.81× | Kids & Family |
| Multi-level marketing | 3.37× | Business & Career |
| Ryan Gosling | 3.33× | Movies & TV |
| Breastfeeding | 2.76× | Kids & Family |
| Designer clothing | 3.96× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.88 |
| Design Affinity | PREMIUM | 1.78 |
| Travelling | THRILL | 1.61 |
| Spirituality | BALANCE | 1.42 |
| Need for Security | CONSERVATISM | 1.42 |
| Urban Lifestyle | OPEN | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.9% |
| Japan | 5.9% |
| United Kingdom | 4.5% |
See Leisure audiences in other countries
More Record label audiences in Mexico
- Heavy metal music (7,678,669)
- Musea (1,404,164)
- balada (1,369,440)
- Playlist (1,204,779)
- Shoegazing (1,061,199)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Leisure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.