Leisure Audience in Mexico
Leisure has an estimated audience of 9,401,638 people in Mexico. 49.3% are female, 50.7% are male, average age 34.3. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Travel agency.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (229.89× the country average). Demographically, the Leisure audience skews balanced with an average age of 34.3, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Travel & Leisure · Type: Topic
Demographics of Leisure fans
| Metric | Value |
|---|---|
| Female | 49.3% |
| Male | 50.7% |
| Average age | 34.3 |
| Estimated audience size | 9,401,638 |
Audience persona
The typical Leisure fan in Mexico is balanced, around 34.3 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
Top brand affinities of Leisure fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping and fashion | 229.89× | Shopping |
| Costa Rica | 446.36× | Travel & Leisure |
| Game consoles | 158.92× | Technology & Electronics |
| Catholic Church | 121.94× | Politics & Society |
| Travel agency | 85.96× | Travel & Leisure |
| Sarcasm | 78.96× | Politics & Society |
| Mobile game | 68.61× | Games |
| Banana | 66.97× | Food & Beverages |
| Broadcasting of sports events | 86.96× | Movies & TV |
| Valentine's Day | 113.61× | Kids & Family |
| El País | 61.97× | News |
| Exfoliation (cosmetology) | 127.64× | Beauty & Wellness |
| Dentistry | 50.97× | Business & Career |
| Daily Horoscope | 542.34× | Internet & Social Media |
| Freeware | 30.98× | Technology & Electronics |
| Sexology | 36.98× | Kids & Family |
| Multi-level marketing | 42.98× | Business & Career |
| Orange (fruit) | 47.98× | Food & Beverages |
| Breastfeeding | 34.98× | Kids & Family |
| Machu Picchu | 37.98× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 25.14 |
| Travelling | THRILL | 22.36 |
| Urban Lifestyle | OPEN | 4.61 |
| Risk Appetite | THRILL | 2.34 |
| Design Affinity | PREMIUM | 1.74 |
| Luxury Orientation | PREMIUM | 1.57 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.9% |
| Japan | 5.9% |
| United Kingdom | 4.5% |
See Leisure audiences in other countries
More Travel & Leisure audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Leisure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.