A data profile of the people who buy, follow and care about Leisure in Brazil — modelled from more than twelve digital signal sources. Leisure has an estimated audience of 24,179,232 people in Brazil.
Leisure has an estimated audience of 24,179,232 people in Brazil. 60.6% are female, 39.4% are male, average age 40.5. Top brand affinities: Beleza na Web, CVC Viagens, Tok&Stok, Via Marte, Strawberry.
Top brand affinities include Beleza na Web, CVC Viagens, Tok&Stok, with strongest over-indexing on Beleza na Web (1.75× the country average).
Demographically, the Leisure audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Community Orientation, Patriotism.
The typical Leisure fan in Brazil is more female, around 40.5 years old, with strong Community Orientation tendencies and a notable affinity for Beleza na Web.
The key figures that characterise the Leisure profile in Brazil.
60.6% are female, 39.4% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 60.6% |
| Male | 39.4% |
| Average age | 40.5 |
| Estimated audience size | 24,179,232 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 21% | |
| 30-39 | 22% | |
| 40-49 | 21% | |
| 50+ | 22% |
of the worldwide Leisure audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 18.9% |
| Japan | 5.9% |
| United Kingdom | 4.5% |
The strongest cross-interests of the Leisure audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Strawberry | Food & Beverages | 2.04× | ||
| 02 | Xabi Alonso | Sports | 1.96× | ||
| 03 | Ghana | Travel & Leisure | 1.91× | ||
| 04 | Non-alcoholic beverage | Food & Beverages | 1.79× | ||
| 05 | Shop2gether | Shopping | 1.79× | ||
| 06 | Morena Rosa | Shopping | 1.79× | ||
| 07 | Beleza na Web | Shopping | 1.75× | ||
| 08 | Tok&Stok | Home & Garden | 1.75× | ||
| 09 | OPPO | Technology & Electronics | 1.74× | ||
| 10 | Thailand | Travel & Leisure | 1.72× | ||
| 11 | Via Marte | Shopping | 1.68× | ||
| 12 | ViajaNet | Travel & Leisure | 1.66× | ||
| 13 | Maluma (singer) | Music & Radio | 1.63× | ||
| 14 | Kevin James | Movies & TV | 1.56× | ||
| 15 | CVC Viagens | Travel & Leisure | 1.55× | ||
| 16 | Nigeria | Travel & Leisure | 1.55× | ||
| 17 | Muffin | Food & Beverages | 1.54× | ||
| 18 | boca rosa | Internet & Social Media | 1.54× | ||
| 19 | Longchamp | Fashion & Accessoires | 1.53× | ||
| 20 | Bangkok | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.12× | |
| Patriotism | CONSERVATISM | 1.11× | |
| Price Sensitivity | PREMIUM | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.82× | |
| Luxury Orientation | PREMIUM | 0.85× | |
| Urban Lifestyle | OPEN | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Leisure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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