Leisure Audience in Brazil

Demographics of Leisure fans

Audience persona

The typical Leisure fan in Brazil is more female, around 40.5 years old, with strong Need for Security tendencies and a notable affinity for Sociedade Esportiva Palmeiras.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Leisure audiences in other countries

• Leisure — Germany
• Leisure — United States
• Leisure — United Kingdom
• Leisure — France
• Leisure — Italy
• Leisure — Spain
• Leisure — Japan
• Leisure — South Korea
• Leisure — India
• Leisure — Canada
• Leisure — Mexico

More Record label audiences in Brazil

• Heavy metal music (12,111,660)
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• Playlist (1,678,445)
• Riot! (1,345,200)

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Leisure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.