A data profile of the people who buy, follow and care about Tok&Stok in Brazil — modelled from more than twelve digital signal sources. Tok&Stok has an estimated audience of 3,862,259 people in Brazil.
The average Tok&Stok fan in Brazil is 39.9 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Paraná.
Top brand affinities include Mobly, Telecommuting, Scrapbooking, with strongest over-indexing on Mobly (11.02× the country average).
Demographically, the Tok&Stok audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Design Affinity, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Tok&Stok fan in Brazil is more female, around 39.9 years old, with strong Design Affinity tendencies and a notable affinity for Mobly.
The key figures that characterise the Tok&Stok profile in Brazil.
76.7% are female, 23.3% are male, average age 39.9.
| Metric | Value |
|---|---|
| Female | 76.7% |
| Male | 23.3% |
| Average age | 39.9 |
| Estimated audience size | 3,862,259 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 23% | |
| 30-39 | 25% | |
| 40-49 | 21% | |
| 50+ | 18% |
of the worldwide Tok&Stok audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 95.1% |
| United States | 1.2% |
| China | 1.1% |
Where the Tok&Stok audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Federal District | ~200K | 2.37× | |
| 02 | Rio de Janeiro | ~800K | 2.14× | |
| 03 | São Paulo | ~2M | 2.13× | |
| 04 | Espírito Santo | ~100K | 1.57× | |
| 05 | Sergipe | ~60K | 1.56× | |
| 06 | Paraná | ~300K | 1.50× | |
| 07 | Rio Grande do Sul | ~300K | 1.33× | |
| 08 | Pernambuco | ~200K | 1.28× | |
| 09 | Mato Grosso do Sul | ~70K | 1.27× | |
| 10 | Paraíba | ~90K | 1.21× | |
| 11 | Santa Catarina | ~200K | 1.19× | |
| 12 | Alagoas | ~60K | 1.13× | |
| 13 | Bahia | ~300K | 1.04× | |
| 14 | Piauí | ~50K | 0.88× | |
| 15 | Rio Grande do Norte | ~50K | 0.81× | |
| 16 | Goiás | ~100K | 0.80× | |
| 17 | Ceará | ~100K | 0.76× | |
| 18 | Mato Grosso | ~50K | 0.76× | |
| 19 | Minas Gerais | ~300K | 0.75× | |
| 20 | Maranhão | ~70K | 0.75× | |
| 21 | Roraima | ~7K | 0.64× | |
| 22 | Acre | ~8K | 0.60× | |
| 23 | Amapá | ~8K | 0.59× | |
| 24 | Pará | ~70K | 0.58× | |
| 25 | Amazonas | ~30K | 0.47× | |
| 26 | Tocantins | ~10K | 0.41× | |
| 27 | Rondônia | ~10K | 0.40× |
The strongest cross-interests of the Tok&Stok audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pet Rescue Saga | Games | 21.93× | ||
| 02 | Tyrol (state) | Travel & Leisure | 15.93× | ||
| 03 | Immobilien | Business & Career | 14.34× | ||
| 04 | Mobly | Shopping | 11.02× | ||
| 05 | Telecommuting | Business & Career | 10.42× | ||
| 06 | Porta (rapper) | Home & Garden | 7.72× | ||
| 07 | Portal de Artesanato | Topic | 7.61× | ||
| 08 | Casa e Jardim | Home & Garden | 7.25× | ||
| 09 | Scrapbooking | Kids & Family | 5.97× | ||
| 10 | Home Design | Home & Garden | 5.13× | ||
| 11 | Via Marte | Shopping | 4.77× | ||
| 12 | Mount Etna | Travel & Leisure | 4.61× | ||
| 13 | Consumer Electronics Association | Technology & Electronics | 4.32× | ||
| 14 | Noivas | Kids & Family | 3.54× | ||
| 15 | Dafiti | Fashion & Accessoires | 2.38× | ||
| 16 | Gated community | Home & Garden | 2.24× | ||
| 17 | Handicraft | Home & Garden | 2.04× | ||
| 18 | Men's clothing | Fashion & Accessoires | 1.88× | ||
| 19 | Leisure | Travel & Leisure | 1.75× | ||
| 20 | Psychology | Business & Career | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.74× | |
| Quality Awareness | PREMIUM | 2.34× | |
| Mindfulness | BALANCE | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.66× | |
| Need for Security | CONSERVATISM | 0.69× | |
| Patriotism | CONSERVATISM | 0.78× |
Tok&Stok's target market in Brazil covers an estimated 3,862,259 people, concentrated in São Paulo and Rio de Janeiro.
76.7% of the Tok&Stok audience are female, 23.3% are male, with an average age of 39.9 years.
Tok&Stok fans show strongest brand affinity for Mobly (11.02×), Telecommuting (10.42×), and Scrapbooking (5.97×) over the country average.
Tok&Stok fans in Brazil are most concentrated in São Paulo (reach ~2M), Rio de Janeiro (reach ~800K), and Paraná (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Tok&Stok itself, the audience over-indexes on Telecommuting (10.42×), Scrapbooking (5.97×), Consumer Electronics Association (4.32×), and Tyrol (state) (15.93×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Tok&Stok. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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