A data profile of the people who buy, follow and care about Noivas in Brazil — modelled from more than twelve digital signal sources. Noivas has an estimated audience of 4,867,074 people in Brazil.
Noivas has an estimated audience of 4,867,074 people in Brazil. 78.2% are female, 21.8% are male, average age 37.4. Top brand affinities: Mixed martial arts, Buffet, Instagram, mulheres, Medicine.
Top brand affinities include Mixed martial arts, Buffet, Instagram, with strongest over-indexing on Mixed martial arts (4.22× the country average).
Demographically, the Noivas audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Design Affinity, Creativity.
The typical Noivas fan in Brazil is more female, around 37.4 years old, with strong Design Affinity tendencies and a notable affinity for Mixed martial arts.
The key figures that characterise the Noivas profile in Brazil.
78.2% are female, 21.8% are male, average age 37.4.
| Metric | Value |
|---|---|
| Female | 78.2% |
| Male | 21.8% |
| Average age | 37.4 |
| Estimated audience size | 4,867,074 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 25% | |
| 30-39 | 22% | |
| 40-49 | 18% | |
| 50+ | 15% |
of the worldwide Noivas audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 66.0% |
| United States | 5.0% |
| Portugal | 4.0% |
The strongest cross-interests of the Noivas audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wedding Planners | Kids & Family | 6.12× | ||
| 02 | Buffet | Food & Beverages | 4.30× | ||
| 03 | Mixed martial arts | Sports | 4.22× | ||
| 04 | Tok&Stok | Home & Garden | 3.54× | ||
| 05 | mulheres | Movies & TV | 2.88× | ||
| 06 | Art jewelry | Fashion & Accessoires | 2.35× | ||
| 07 | Flower | Home & Garden | 2.15× | ||
| 08 | Lojas Renner | Fashion & Accessoires | 2.00× | ||
| 09 | Riachuelo | Shopping | 1.96× | ||
| 10 | Medicine | Business & Career | 1.89× | ||
| 11 | Internet & Social Media | 1.82× | |||
| 12 | Personal care | Health | 1.82× | ||
| 13 | Pop music | Music & Radio | 1.80× | ||
| 14 | Beauty salons | Beauty & Wellness | 1.76× | ||
| 15 | Rock music | Music & Radio | 1.73× | ||
| 16 | Shopping malls | Shopping | 1.64× | ||
| 17 | Fragrances | Beauty & Wellness | 1.60× | ||
| 18 | Furniture | Home & Garden | 1.56× | ||
| 19 | Entrepreneurship | Business & Career | 1.54× | ||
| 20 | Country music | Music & Radio | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.81× | |
| Creativity | OPEN | 1.59× | |
| Quality Awareness | PREMIUM | 1.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.54× | |
| Tradition | CONSERVATISM | 0.84× | |
| Patriotism | CONSERVATISM | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Noivas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.