Noivas Audience in United States

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Noivas has an estimated audience of 368,929 people in United States. 73.0% are female, 27.0% are male, average age 35.0. Top regions: California, Florida, Texas. Top brand affinities: Historic site, Nationality, Nurse educator, Stamp collecting, UK garage.

The average Noivas fan in United States is 35.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Historic site, Nationality, Nurse educator, with strongest over-indexing on Historic site (67.82× the country average). Demographically, the Noivas audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Mindfulness, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Noivas fans

Demographic split for Noivas audience in United States
MetricValue
Female73.0%
Male27.0%
Average age35.0
Estimated audience size368,929

Audience persona

The typical Noivas fan in United States is more female, around 35.0 years old, with strong Mindfulness tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Noivas in United States
RegionReachAffinity
California26,5500.65×
Florida19,4370.78×
Texas18,7730.59×
New York14,0990.68×
Massachusetts7,9661.1×
New Jersey7,4250.79×
Virginia6,3420.71×
Georgia6,0400.53×
Illinois6,0360.49×
Pennsylvania5,2500.42×
Washington4,7270.64×
North Carolina4,2990.39×
Arizona4,2530.56×
Ohio4,1030.36×
Michigan4,0840.42×
Maryland3,5600.56×
Indiana3,4670.51×
Louisiana3,3680.71×
South Carolina3,3610.61×
Oklahoma3,2910.8×
Connecticut3,1910.86×
Tennessee3,1860.43×
Missouri3,1710.53×
Mississippi3,0311×
Kentucky3,0230.65×
Wisconsin3,0030.54×
Alabama2,9260.57×
Arkansas2,9170.96×
Oregon2,7990.66×
Minnesota2,6830.51×
Colorado2,5850.44×
Kansas2,5030.86×
West Virginia2,5021.46×
Alaska2,4973.16×
Iowa2,3770.78×
Nevada2,3350.65×
Idaho2,3101.25×
Utah2,2920.69×
Hawaii2,2071.39×
Montana2,1762.13×
Rhode Island2,1561.84×
South Dakota2,1482.52×
North Dakota2,0922.76×
New Hampshire2,0611.42×
Nebraska2,0191.09×
New Mexico2,0081.09×
Maine1,9891.51×
Vermont1,9583.02×
Delaware1,7831.75×
Washington, District of Columbia1,2871.16×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Noivas audience
BrandAffinityCategory
Historic site67.82×Arts & Culture
Nationality11.38×Politics & Society
Nurse educator38.79×Kids & Family
Stamp collecting22.76×Home & Garden
UK garage22.5×Music & Radio
Laneige20×Beauty & Wellness
Product design6.12×Business & Career
Bank account7.36×Business & Career
Fairy godmother17.41×Literature
Natural rubber4.2×Cars & Mobility
Isometric exercise14.97×Sports
Buying and Selling Real Estate12.52×Home & Garden
Java Web Start198.86×Technology & Electronics
Electrolyte6.68×Health
Combat sport2.11×Sports
Tierra Cali9.21×Travel & Leisure
Guitarist (magazine)13.27×Music & Radio
Mothercare3.73×Kids & Family
Kona Grill12.2×Food & Beverages
Cachorro6.05×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Noivas audience
TraitClusterScore
MindfulnessBALANCE2.85
LGBTQ+ IdentityOPEN2.81
Luxury OrientationPREMIUM2.67
Design AffinityPREMIUM1.96
DIY MentalityTHRILL1.72
SustainabilityBALANCE1.64

Worldwide distribution

Worldwide audience distribution share by country for Noivas
CountryShare
Brazil66.0%
United States5.0%
Portugal4.0%

See Noivas audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Noivas have in United States?

Noivas has an estimated audience of 368,929 people in United States, concentrated in California and Florida.

What is the gender split and age of Noivas fans?

73.0% of Noivas fans are female, 27.0% are male, with an average age of 35.0 years.

Which brands do Noivas fans like most?

Noivas fans show strongest brand affinity for Historic site (67.82×), Nationality (11.38×), and Nurse educator (38.79×) over the country average.

Where do Noivas fans live in United States?

Noivas fans in United States are most concentrated in California (reach 26,550), Florida (reach 19,437), and Texas (reach 18,773). These three regions account for the largest share of the active audience.

What other brands do Noivas fans also like?

Beyond Noivas itself, the audience over-indexes on Nationality (11.38×), Nurse educator (38.79×), Stamp collecting (22.76×), and UK garage (22.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Noivas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.