Rascasse Audience Intelligence

Noivas Audience in United States

A data profile of the people who buy, follow and care about Noivas in United States — modelled from more than twelve digital signal sources. Noivas has an estimated audience of 368,929 people in United States.

#12648among Topic in United States#627in Kids & Family

The average Noivas fan in United States is 35.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Colcci, Freddie Freeman, International education, with strongest over-indexing on Colcci (159.97× the country average).

Demographically, the Noivas audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Mindfulness, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Noivas fan in United States is more female, around 35.0 years old, with strong Mindfulness tendencies and a notable affinity for Colcci.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Noivas profile in United States.

Audience size
369K
in United States
Gender
73.0%♀
27.0% male
Age
35.0
average years
Country rank
#43381
Topic in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Noivas fans

73.0% are female, 27.0% are male, average age 35.0.

Fig. 02

Gender split

73.0%
Female
27.0%
Male
Demographic split for Noivas audience in United States
MetricValue
Female73.0%
Male27.0%
Average age35.0
Estimated audience size368,929
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the Noivas audience in United States
Age bracketShare%
16-1930%
20-2922%
30-3919%
40-4917%
50+12%
Fig. 04

Worldwide distribution

5.0%

of the worldwide Noivas audience comes from United States.

Worldwide audience distribution share by country for Noivas
CountryShare
Brazil66.0%
United States5.0%
Portugal4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Noivas audience in United States is strongest.

Fig. 05

Top regions by affinity

Noivas fans by region: top regions in United States
#RegionReachAffinity×
01South Dakota~1K1.19×
02Delaware~1K1.17×
03Massachusetts~8K1.12×
04West Virginia~2K1.10×
05Maine~1K1.10×
06Hawaii~2K1.06×
07New Hampshire~2K1.06×
08Washington, District of Columbia~1K1.04×
09Mississippi~3K1.03×
10Idaho~2K1.03×
11New Mexico~2K1.03×
12Nebraska~2K1.03×
13Rhode Island~1K1.03×
14North Dakota<1K1.03×
15Alaska<1K1.02×
16Kansas~3K1.01×
17Utah~3K1.00×
18Arkansas~3K1.00×
19Montana~1K1.00×
20Vermont<1K1.00×
21Oklahoma~4K0.99×
22Connecticut~4K0.99×
23Louisiana~5K0.98×
24Iowa~3K0.98×
25Kentucky~4K0.97×
26Oregon~4K0.97×
27Nevada~3K0.97×
28South Carolina~5K0.96×
29Alabama~5K0.96×
30Indiana~6K0.95×
31Missouri~6K0.95×
32Wisconsin~5K0.95×
33Minnesota~5K0.95×
34Virginia~8K0.94×
35Tennessee~7K0.94×
36Maryland~6K0.94×
37Colorado~5K0.94×
38New Jersey~9K0.93×
39Arizona~7K0.93×
40Michigan~9K0.92×
41Washington~7K0.92×
42North Carolina~10K0.91×
43Pennsylvania~10K0.90×
44Georgia~10K0.90×
45Ohio~10K0.90×
46Illinois~10K0.89×
47Florida~20K0.88×
48New York~20K0.85×
49California~30K0.80×
50Texas~30K0.80×
Fig. 06

Affinity by region

Affinity by region — Noivas, United States
0.80×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Noivas audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Noivas audience
#·InterestCategoryAffinity×
01ColcciFashion & Accessoires159.97×
02GalaNews54.55×
03Kleinfeld BridalFashion & Accessoires29.13×
04DrainageHome & Garden23.21×
05Freddie FreemanSports20.00×
06International educationBusiness & Career17.22×
07HotmartShopping15.99×
08True Food KitchenFood & Beverages12.63×
09BodrumTravel & Leisure12.16×
10Kristen StewartMovies & TV10.76×
11Borussia DortmundSports10.70×
12MicrobladingBeauty & Wellness6.19×
13Web serverTechnology & Electronics5.56×
14GraduationBusiness & Career4.82×
15Bath and BodyworksShopping4.27×
16Designer clothingFashion & Accessoires4.03×
17Wedding ringFashion & Accessoires3.95×
18ClinicHealth3.86×
19Digital photographyBusiness & Career3.13×
20Personal careHealth2.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Noivas audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Noivas audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE3.54×
Luxury OrientationPREMIUM2.55×
Design AffinityPREMIUM1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Noivas audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.66×
Convenience OrientationPREMIUM0.71×
Early Adopter MentalityPOWER0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Noivas have in United States?

Noivas has an estimated audience of 368,929 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Noivas fans?

73.0% of Noivas fans are female, 27.0% are male, with an average age of 35.0 years.

03

Which brands do Noivas fans like most?

Noivas fans show strongest brand affinity for Colcci (159.97×), Freddie Freeman (20×), and International education (17.22×) over the country average.

04

Where do Noivas fans live in United States?

Noivas fans in United States are most concentrated in California (reach ~30K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Noivas fans also like?

Beyond Noivas itself, the audience over-indexes on Freddie Freeman (20×), International education (17.22×), Drainage (23.21×), and Kristen Stewart (10.76×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Noivas audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Noivas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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