Microblading Audience in United States

Microblading logo

Microblading has an estimated audience of 9,367,967 people in United States. 84.8% are female, 15.2% are male, average age 34.2. Top regions: California, Texas, Florida. Top brand affinities: Long Lashes, Beauty & Fashion, Microblade technology, Permanent makeup, Makeup Lessons.

The average Microblading fan in United States is 34.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Long Lashes, Beauty & Fashion, Microblade technology, with strongest over-indexing on Long Lashes (8.88× the country average). Demographically, the Microblading audience skews more female with an average age of 34.2, and over-indexes on personality traits such as Healthy Lifestyle, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Treatment

Demographics of Microblading fans

Demographic split for Microblading audience in United States
MetricValue
Female84.8%
Male15.2%
Average age34.2
Estimated audience size9,367,967

Audience persona

The typical Microblading fan in United States is more female, around 34.2 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Long Lashes.

Top regions in United States

Top regions ranked by reach for Microblading in United States
RegionReachAffinity
California1,276,4401.24×
Texas1,051,0671.31×
Florida839,1531.32×
New York618,5211.18×
Illinois336,1941.08×
Georgia322,6841.12×
Pennsylvania302,3920.96×
North Carolina294,3061.04×
New Jersey283,2471.19×
Ohio278,0100.96×
Virginia258,4571.13×
Michigan245,3221×
Arizona240,8851.26×
Washington212,4001.13×
Massachusetts202,5581.1×
Indiana187,5341.1×
Tennessee186,2000.99×
Maryland179,3261.11×
Colorado165,5841.12×
Missouri146,4450.97×
Minnesota141,4991.05×
Wisconsin134,5820.95×
South Carolina132,3740.94×
Alabama127,8860.98×
Louisiana115,6130.96×
Kentucky106,1950.9×
Nevada102,0541.13×
Connecticut98,8891.05×
Oregon98,8510.92×
Utah90,7021.08×
Oklahoma89,8360.86×
Mississippi69,3880.9×
Kansas68,7690.93×
Arkansas68,0320.88×
Iowa67,2550.87×
New Mexico51,8371.1×
Idaho45,4150.97×
West Virginia44,6871.02×
Nebraska44,6650.95×
Hawaii35,6700.89×
Rhode Island33,1291.11×
New Hampshire32,2590.87×
Washington, District of Columbia26,3740.94×
Maine24,6880.74×
Delaware21,7790.84×
Montana21,6360.83×
South Dakota19,6330.91×
Alaska16,4930.82×
North Dakota15,9640.83×
Vermont11,1130.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Microblading audience
BrandAffinityCategory
Long Lashes8.88×Beauty & Wellness
Beauty & Fashion5.76×Beauty & Wellness
Microblade technology9.33×Business & Career
Permanent makeup4.52×Beauty & Wellness
Makeup Lessons5.35×Beauty & Wellness
Eye shadow4.74×Beauty & Wellness
Eye liner4.6×Beauty & Wellness
Mascara4.37×Beauty & Wellness
Manicure & Pedicure6.16×Beauty & Wellness
Health And Beauty3.6×Beauty & Wellness
Yahoo!奇摩名人娛樂2.34×Internet & Social Media
Makeup Tutorials3.49×Beauty & Wellness
Sephora2.21×Shopping
Fashion Nova2.64×Shopping
Nail art3.57×Beauty & Wellness
Eyebrow3.27×Beauty & Wellness
Nail salon3.55×Beauty & Wellness
Makeup brush4.58×Beauty & Wellness
Eyelash extensions3.31×Beauty & Wellness
Foundation (cosmetics)4.38×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Microblading audience
TraitClusterScore
Healthy LifestyleBALANCE1.38
LGBTQ+ IdentityOPEN1.34
Luxury OrientationPREMIUM1.33
ExtroversionTHRILL1.31
DIY MentalityTHRILL1.27
Price SensitivityPREMIUM1.24

Worldwide distribution

Worldwide audience distribution share by country for Microblading
CountryShare
United States16.6%
Japan11.3%
Brazil6.5%

See Microblading audiences in other countries

More Treatment audiences in United States

Frequently asked questions

How many fans does Microblading have in United States?

Microblading has an estimated audience of 9,367,967 people in United States, concentrated in California and Texas.

What is the gender split and age of Microblading fans?

84.8% of Microblading fans are female, 15.2% are male, with an average age of 34.2 years.

Which brands do Microblading fans like most?

Microblading fans show strongest brand affinity for Long Lashes (8.88×), Beauty & Fashion (5.76×), and Microblade technology (9.33×) over the country average.

Where do Microblading fans live in United States?

Microblading fans in United States are most concentrated in California (reach 1,276,440), Texas (reach 1,051,067), and Florida (reach 839,153). These three regions account for the largest share of the active audience.

What other brands do Microblading fans also like?

Beyond Microblading itself, the audience over-indexes on Beauty & Fashion (5.76×), Microblade technology (9.33×), Permanent makeup (4.52×), and Makeup Lessons (5.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Microblading. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.