Rascasse Audience Intelligence

Microblading Audience in United States

A data profile of the people who buy, follow and care about Microblading in United States — modelled from more than twelve digital signal sources. Microblading has an estimated audience of 9,367,967 people in United States.

#6among Treatment in United States#2412among Topic in United States#96in Beauty & Wellness

The average Microblading fan in United States is 34.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Long Lashes, Beauty & Fashion, Microblade technology, with strongest over-indexing on Long Lashes (8.88× the country average).

Demographically, the Microblading audience skews more female with an average age of 34.2, and over-indexes on personality traits such as Design Affinity, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Microblading fan in United States is more female, around 34.2 years old, with strong Design Affinity tendencies and a notable affinity for Long Lashes.

Category: Beauty & Wellness · Type: Topic · Subtype: Treatment

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Microblading profile in United States.

Audience size
9.4M
in United States
Gender
84.8%♀
15.2% male
Age
34.2
average years
Country rank
#3819
Topic in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Microblading fans

84.8% are female, 15.2% are male, average age 34.2.

Fig. 02

Gender split

84.8%
Female
15.2%
Male
Demographic split for Microblading audience in United States
MetricValue
Female84.8%
Male15.2%
Average age34.2
Estimated audience size9,367,967
Fig. 03

Age distribution

Ø 34.2
average years
Age distribution of the Microblading audience in United States
Age bracketShare%
16-1931%
20-2923%
30-3919%
40-4916%
50+11%
Fig. 04

Worldwide distribution

16.6%

of the worldwide Microblading audience comes from United States.

Worldwide audience distribution share by country for Microblading
CountryShare
United States16.6%
Japan11.3%
Brazil6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Microblading audience in United States is strongest.

Fig. 05

Top regions by affinity

Microblading fans by region: top regions in United States
#RegionReachAffinity×
01Florida~800K1.28×
02Texas~1M1.22×
03California~1M1.19×
04Arizona~200K1.19×
05New York~600K1.15×
06New Jersey~300K1.14×
07Maryland~200K1.12×
08Georgia~300K1.11×
09Washington~200K1.11×
10Nevada~100K1.11×
11Rhode Island~30K1.11×
12Virginia~200K1.09×
13Colorado~200K1.09×
14Massachusetts~200K1.08×
15Utah~90K1.08×
16West Virginia~50K1.08×
17Connecticut~100K1.07×
18New Mexico~50K1.06×
19Illinois~300K1.05×
20Indiana~200K1.05×
21North Carolina~300K1.02×
22Idaho~50K1.02×
23Tennessee~200K1.00×
24Michigan~200K0.98×
25Minnesota~100K0.98×
26Alabama~100K0.98×
27Louisiana~100K0.97×
28Washington, District of Columbia~30K0.96×
29South Dakota~20K0.96×
30Wisconsin~100K0.95×
31Nebraska~40K0.95×
32Hawaii~40K0.95×
33New Hampshire~30K0.95×
34Pennsylvania~300K0.94×
35Missouri~100K0.94×
36South Carolina~100K0.93×
37Kentucky~100K0.93×
38Oregon~100K0.93×
39Iowa~70K0.93×
40Kansas~70K0.93×
41Alaska~20K0.93×
42Ohio~300K0.92×
43Mississippi~70K0.91×
44Delaware~20K0.91×
45North Dakota~20K0.90×
46Oklahoma~90K0.88×
47Arkansas~70K0.88×
48Montana~20K0.88×
49Maine~30K0.82×
50Vermont~10K0.80×
Fig. 06

Affinity by region

Affinity by region — Microblading, United States
0.80×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Microblading audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Microblading audience
#·InterestCategoryAffinity×
01Microblade technologyBusiness & Career9.33×
02Long LashesBeauty & Wellness8.88×
03Manicure & PedicureBeauty & Wellness6.16×
04Beauty & FashionBeauty & Wellness5.76×
05Makeup LessonsBeauty & Wellness5.35×
06Eye shadowBeauty & Wellness4.74×
07Eye linerBeauty & Wellness4.60×
08Makeup brushBeauty & Wellness4.58×
09Permanent makeupBeauty & Wellness4.52×
10Foundation (cosmetics)Beauty & Wellness4.38×
11MascaraBeauty & Wellness4.37×
12Health And BeautyBeauty & Wellness3.60×
13Nail artBeauty & Wellness3.57×
14Nail salonBeauty & Wellness3.55×
15LipBeauty & Wellness3.51×
16Makeup TutorialsBeauty & Wellness3.49×
17Eyelash extensionsBeauty & Wellness3.31×
18EyebrowBeauty & Wellness3.27×
19Fashion NovaShopping2.64×
20SephoraShopping2.21×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Microblading audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Microblading audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.42×
MindfulnessBALANCE1.41×
Luxury OrientationPREMIUM1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Microblading audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.66×
Need for SecurityCONSERVATISM0.67×
TraditionCONSERVATISM0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Microblading have in United States?

Microblading has an estimated audience of 9,367,967 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Microblading fans?

84.8% of Microblading fans are female, 15.2% are male, with an average age of 34.2 years.

03

Which brands do Microblading fans like most?

Microblading fans show strongest brand affinity for Long Lashes (8.88×), Beauty & Fashion (5.76×), and Microblade technology (9.33×) over the country average.

04

Where do Microblading fans live in United States?

Microblading fans in United States are most concentrated in California (reach ~1M), Texas (reach ~1M), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Microblading fans also like?

Beyond Microblading itself, the audience over-indexes on Beauty & Fashion (5.76×), Microblade technology (9.33×), Permanent makeup (4.52×), and Makeup Lessons (5.35×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Treatment audiences in United States

See Microblading audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Microblading. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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