A data profile of the people who buy, follow and care about Microblading in Brazil — modelled from more than twelve digital signal sources. Microblading has an estimated audience of 3,647,172 people in Brazil.
The average Microblading fan in Brazil is 36.3 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
Top brand affinities include Health And Beauty, Microblade technology, Long Lashes, with strongest over-indexing on Health And Beauty (4.82× the country average).
Demographically, the Microblading audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Design Affinity, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Microblading fan in Brazil is more female, around 36.3 years old, with strong Design Affinity tendencies and a notable affinity for Health And Beauty.
The key figures that characterise the Microblading profile in Brazil.
86.4% are female, 13.6% are male, average age 36.3.
| Metric | Value |
|---|---|
| Female | 86.4% |
| Male | 13.6% |
| Average age | 36.3 |
| Estimated audience size | 3,647,172 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 26% | |
| 30-39 | 22% | |
| 40-49 | 17% | |
| 50+ | 13% |
of the worldwide Microblading audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 16.6% |
| Japan | 11.3% |
| Brazil | 6.5% |
Where the Microblading audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Alagoas | ~80K | 1.44× | |
| 02 | Rio Grande do Sul | ~300K | 1.29× | |
| 03 | São Paulo | ~1M | 1.26× | |
| 04 | Santa Catarina | ~200K | 1.24× | |
| 05 | Bahia | ~300K | 1.19× | |
| 06 | Amazonas | ~70K | 1.18× | |
| 07 | Goiás | ~200K | 1.15× | |
| 08 | Rio de Janeiro | ~400K | 1.08× | |
| 09 | Roraima | ~10K | 1.08× | |
| 10 | Ceará | ~200K | 1.06× | |
| 11 | Paraná | ~200K | 1.05× | |
| 12 | Mato Grosso do Sul | ~50K | 1.03× | |
| 13 | Piauí | ~50K | 1.03× | |
| 14 | Tocantins | ~20K | 1.00× | |
| 15 | Acre | ~10K | 0.99× | |
| 16 | Amapá | ~10K | 0.98× | |
| 17 | Rondônia | ~30K | 0.94× | |
| 18 | Rio Grande do Norte | ~60K | 0.92× | |
| 19 | Maranhão | ~80K | 0.91× | |
| 20 | Sergipe | ~30K | 0.91× | |
| 21 | Paraíba | ~70K | 0.89× | |
| 22 | Minas Gerais | ~300K | 0.88× | |
| 23 | Federal District | ~50K | 0.87× | |
| 24 | Mato Grosso | ~60K | 0.86× | |
| 25 | Pará | ~100K | 0.85× | |
| 26 | Espírito Santo | ~60K | 0.85× | |
| 27 | Pernambuco | ~100K | 0.79× |
The strongest cross-interests of the Microblading audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Long Lashes | Beauty & Wellness | 6.19× | ||
| 02 | Microblade technology | Business & Career | 5.99× | ||
| 03 | Beauty & Fashion | Beauty & Wellness | 5.10× | ||
| 04 | Health And Beauty | Beauty & Wellness | 4.82× | ||
| 05 | Shellac | Beauty & Wellness | 4.12× | ||
| 06 | Makeup brush | Beauty & Wellness | 3.95× | ||
| 07 | Eyelash | Beauty & Wellness | 3.88× | ||
| 08 | Makeup Tutorials | Beauty & Wellness | 3.51× | ||
| 09 | Foundation (cosmetics) | Beauty & Wellness | 3.51× | ||
| 10 | Waxing | Beauty & Wellness | 3.38× | ||
| 11 | Long hair | Beauty & Wellness | 3.26× | ||
| 12 | Lip | Beauty & Wellness | 3.25× | ||
| 13 | Lip gloss | Beauty & Wellness | 3.14× | ||
| 14 | Manicure | Beauty & Wellness | 3.09× | ||
| 15 | Mascara | Beauty & Wellness | 3.02× | ||
| 16 | Eye liner | Beauty & Wellness | 3.02× | ||
| 17 | Pedicure | Beauty & Wellness | 2.91× | ||
| 18 | Anti-aging cream | Beauty & Wellness | 2.53× | ||
| 19 | Shampoo | Beauty & Wellness | 2.35× | ||
| 20 | Women's clothing | Fashion & Accessoires | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.21× | |
| Quality Awareness | PREMIUM | 1.11× | |
| Luxury Orientation | PREMIUM | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.52× | |
| Risk Appetite | THRILL | 0.53× | |
| Patriotism | CONSERVATISM | 0.58× |
Microblading has an estimated audience of 3,647,172 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
86.4% of Microblading fans are female, 13.6% are male, with an average age of 36.3 years.
Microblading fans show strongest brand affinity for Health And Beauty (4.82×), Microblade technology (5.99×), and Long Lashes (6.19×) over the country average.
Microblading fans in Brazil are most concentrated in São Paulo (reach ~1M), Rio de Janeiro (reach ~400K), and Minas Gerais (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Microblading itself, the audience over-indexes on Microblade technology (5.99×), Long Lashes (6.19×), Makeup Tutorials (3.51×), and Manicure (3.09×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Microblading. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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