Rascasse Audience Intelligence

Laser Audience in Brazil

A data profile of the people who buy, follow and care about Laser in Brazil — modelled from more than twelve digital signal sources. Laser has an estimated audience of 4,822,344 people in Brazil.

Laser has an estimated audience of 4,822,344 people in Brazil. 72.0% are female, 28.0% are male, average age 40.4. Top brand affinities: Hair removal, MSN, Hairstyle, Henry Cavill, Real property.

Top brand affinities include Hair removal, MSN, Hairstyle, with strongest over-indexing on Hair removal (2.83× the country average).

Demographically, the Laser audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Family Orientation, Early Adopter Mentality.

The typical Laser fan in Brazil is more female, around 40.4 years old, with strong Family Orientation tendencies and a notable affinity for Hair removal.

Category: Beauty & Wellness · Type: Topic · Subtype: Treatment

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Laser profile in Brazil.

Audience size
4.8M
in Brazil
Gender
72.0%
28.0% male
Age
40.4
average years
Country rank
#1393
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Laser fans

72.0% are female, 28.0% are male, average age 40.4.

Fig. 02

Gender split

72.0%
Female
28.0%
Male
Demographic split for Laser audience in Brazil
MetricValue
Female72.0%
Male28.0%
Average age40.4
Estimated audience size4,822,344
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Laser audience in Brazil
Age bracketShare%
16-1914%
20-2920%
30-3923%
40-4923%
50+19%
Fig. 04

Worldwide distribution

5.4%

of the worldwide Laser audience comes from Brazil.

Worldwide audience distribution share by country for Laser
CountryShare
United States18.0%
Japan7.9%
Italy7.9%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Laser audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Laser audience
#·InterestCategoryAffinity×
01Jessica AlbaMovies & TV5.28×
02Chris PrattMovies & TV4.87×
03Phil CollinsMusic & Radio3.14×
04Henry CavillMovies & TV3.12×
05Hair removalBeauty & Wellness2.83×
06Millie Bobby BrownMovies & TV2.44×
07Keanu ReevesMovies & TV2.34×
08WaxingBeauty & Wellness2.23×
09FacialBeauty & Wellness2.05×
10Lip glossBeauty & Wellness2.00×
11Permanent makeupBeauty & Wellness1.97×
12Artificial nailsBeauty & Wellness1.83×
13MSNNews1.81×
14HairstyleBeauty & Wellness1.79×
15DafitiFashion & Accessoires1.73×
16LodgingTravel & Leisure1.71×
17Eye linerBeauty & Wellness1.71×
18Real propertyHome & Garden1.54×
19CentauroCars & Mobility1.52×
20Happy hourFood & Beverages1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Laser audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Laser audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.86×
Early Adopter MentalityPOWER1.59×
Career OrientationPOWER1.42×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Laser audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.52×
Luxury OrientationPREMIUM0.75×
Need for SecurityCONSERVATISM0.83×
1.00× baseline
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Laser. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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