Laser Audience in Germany
Laser has an estimated audience of 3,077,270 people in Germany. 50.1% are female, 49.9% are male, average age 42.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, Progressive rock, Stradivarius, Škoda Kodiaq, Israel.
The average Laser fan in Germany is 42.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, Progressive rock, Stradivarius, with strongest over-indexing on Gil Ofarim (4.97× the country average). Demographically, the Laser audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Pet Ownership, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Treatment
Demographics of Laser fans
| Metric | Value |
|---|---|
| Female | 50.1% |
| Male | 49.9% |
| Average age | 42.0 |
| Estimated audience size | 3,077,270 |
Audience persona
The typical Laser fan in Germany is balanced, around 42.0 years old, with strong Pet Ownership tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 713,695 | 1.06× |
| Bayern | 563,362 | 1.14× |
| Baden-Württemberg | 486,768 | 1.16× |
| Niedersachsen | 303,789 | 1.02× |
| Hessen | 243,303 | 1.04× |
| Berlin | 177,568 | 1.29× |
| Rheinland-Pfalz | 150,440 | 0.98× |
| Sachsen | 140,669 | 0.93× |
| Brandenburg | 104,337 | 1.09× |
| Schleswig-Holstein | 97,006 | 0.88× |
| Thüringen | 74,863 | 0.95× |
| Hamburg | 70,124 | 1.01× |
| Sachsen-Anhalt | 67,128 | 0.84× |
| Mecklenburg-Vorpommern | 46,685 | 0.79× |
| Saarland | 34,837 | 0.92× |
| Bremen | 23,632 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 4.97× | Music & Radio |
| Progressive rock | 2.76× | Music & Radio |
| Stradivarius | 1.97× | Shopping |
| Škoda Kodiaq | 2.23× | Cars & Mobility |
| Israel | 2.04× | Travel & Leisure |
| KLIX (AM) | 2.12× | Music & Radio |
| Snow White (Fables) | 1.74× | Literature |
| Home Delivery | 1.96× | Food & Beverages |
| Stucco | 1.7× | Home & Garden |
| Keeper (password manager) | 2.77× | Technology & Electronics |
| Joaquín Guzmán Loera | 4× | Politics & Society |
| Volvo V60 | 2.73× | Cars & Mobility |
| Corfu (regional unit) | 1.75× | Travel & Leisure |
| Coworking | 1.95× | Business & Career |
| Esra Erol | 2.69× | Movies & TV |
| Magazine (band) | 2.31× | Music & Radio |
| Zagreb | 1.69× | Travel & Leisure |
| Vocal harmony | 3.12× | Music & Radio |
| Hawesko | 1.52× | Food & Beverages |
| Pantsuit | 2.64× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.5 |
| Community Orientation | OPEN | 1.32 |
| Indulgence | JOY | 1.3 |
| Tradition | CONSERVATISM | 1.21 |
| Family Orientation | CONSERVATISM | 1.16 |
| Luxury Orientation | PREMIUM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.0% |
| Japan | 7.9% |
| Italy | 7.9% |
See Laser audiences in other countries
More Treatment audiences in Germany
- Microblading (2,050,821)
- Facial (1,983,642)
- Facial care (1,884,586)
- Silicone (912,027)
- Ultraviolet (743,406)
Frequently asked questions
How many fans does Laser have in Germany?
Laser has an estimated audience of 3,077,270 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Laser fans?
50.1% of Laser fans are female, 49.9% are male, with an average age of 42.0 years.
Which brands do Laser fans like most?
Laser fans show strongest brand affinity for Gil Ofarim (4.97×), Progressive rock (2.76×), and Stradivarius (1.97×) over the country average.
Where do Laser fans live in Germany?
Laser fans in Germany are most concentrated in Nordrhein-Westfalen (reach 713,695), Bayern (reach 563,362), and Baden-Württemberg (reach 486,768). These three regions account for the largest share of the active audience.
What other brands do Laser fans also like?
Beyond Laser itself, the audience over-indexes on Progressive rock (2.76×), Stradivarius (1.97×), Škoda Kodiaq (2.23×), and Israel (2.04×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Laser. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.