Rascasse Audience Intelligence

Ultraviolet Audience in Germany

A data profile of the people who buy, follow and care about Ultraviolet in Germany — modelled from more than twelve digital signal sources. Ultraviolet has an estimated audience of 743,405 people in Germany.

#6among Treatment in Germany#3759among Topic in Germany#151in Beauty & Wellness

The average Ultraviolet fan in Germany is 40.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern.

Top brand affinities include Nature, Family, Kris Kristofferson, with strongest over-indexing on Nature (2.16× the country average).

Demographically, the Ultraviolet audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ultraviolet fan in Germany is more female, around 40.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Nature.

Category: Beauty & Wellness · Type: Topic · Subtype: Treatment

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ultraviolet profile in Germany.

Audience size
743K
in Germany
Gender
60.3%♀
39.7% male
Age
40.7
average years
Country rank
#8436
Topic in Germany
Fig. 01

Search interest · 12-month trend

+101%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ultraviolet fans

60.3% are female, 39.7% are male, average age 40.7.

Fig. 02

Gender split

60.3%
Female
39.7%
Male
Demographic split for Ultraviolet audience in Germany
MetricValue
Female60.3%
Male39.7%
Average age40.7
Estimated audience size743,405
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Ultraviolet audience in Germany
Age bracketShare%
16-1917%
20-2917%
30-3921%
40-4924%
50+22%
Fig. 04

Worldwide distribution

1.6%

of the worldwide Ultraviolet audience comes from Germany.

Worldwide audience distribution share by country for Ultraviolet
CountryShare
United States22.0%
Japan16.7%
Taiwan6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ultraviolet audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ultraviolet fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~200K2.16×
02Bremen~7K1.07×
03Berlin~40K1.06×
04Hamburg~20K1.02×
05Thüringen~20K1.01×
06Saarland~9K1.01×
07Sachsen~40K1.00×
08Brandenburg~20K1.00×
09Sachsen-Anhalt~20K1.00×
10Hessen~60K0.98×
11Schleswig-Holstein~30K0.97×
12Nordrhein-Westfalen~200K0.96×
13Mecklenburg-Vorpommern~10K0.96×
14Rheinland-Pfalz~30K0.92×
15Baden-Württemberg~90K0.88×
16Bayern~100K0.86×
Fig. 06

Affinity by region

Affinity by region — Ultraviolet, Germany
0.86×1.00×2.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ultraviolet audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ultraviolet audience
#·InterestCategoryAffinity×
01Kris KristoffersonMusic & Radio13.79×
02Vanilla IceMusic & Radio13.79×
03Hydro FlaskHome & Garden13.79×
04Air WickHome & Garden13.79×
05MicrowaveHome & Garden11.72×
06SunscreenBeauty & Wellness7.56×
07Air purifierHome & Garden7.13×
08Liza MinnelliMusic & Radio6.43×
09Deep PurpleMusic & Radio5.39×
10Solar cellHome & Garden4.11×
11Non-alcoholic beverageFood & Beverages3.34×
12HVACHome & Garden2.37×
13VacationsTravel & Leisure2.18×
14NatureHome & Garden2.16×
15RefrigeratorHome & Garden2.09×
16FamilyKids & Family1.91×
17EmailTechnology & Electronics1.88×
18Self careHealth1.76×
19Efficient energy useTechnology & Electronics1.74×
20ImmoScout24Home & Garden1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ultraviolet audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ultraviolet audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.47×
Early Adopter MentalityPOWER1.33×
Need for SecurityCONSERVATISM1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ultraviolet audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.78×
Sports ActivityPOWER0.80×
Luxury OrientationPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ultraviolet have in Germany?

Ultraviolet has an estimated audience of 743,405 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.

02

What is the gender split and age of Ultraviolet fans?

60.3% of Ultraviolet fans are female, 39.7% are male, with an average age of 40.7 years.

03

Which brands do Ultraviolet fans like most?

Ultraviolet fans show strongest brand affinity for Nature (2.16×), Family (1.91×), and Kris Kristofferson (13.79×) over the country average.

04

Where do Ultraviolet fans live in Germany?

Ultraviolet fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Niedersachsen (reach ~200K), and Bayern (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Ultraviolet fans also like?

Beyond Ultraviolet itself, the audience over-indexes on Family (1.91×), Kris Kristofferson (13.79×), Sunscreen (7.56×), and Microwave (11.72×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Ultraviolet audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ultraviolet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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