Ultraviolet Audience in Germany
Ultraviolet has an estimated audience of 743,405 people in Germany. 60.3% are female, 39.7% are male, average age 40.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Scratching post, Rossmann, Gil Ofarim, Škoda Kodiaq, Stradivarius.
The average Ultraviolet fan in Germany is 40.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Scratching post, Rossmann, Gil Ofarim, with strongest over-indexing on Scratching post (13.79× the country average). Demographically, the Ultraviolet audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Convenience Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Treatment
Demographics of Ultraviolet fans
| Metric | Value |
|---|---|
| Female | 60.3% |
| Male | 39.7% |
| Average age | 40.7 |
| Estimated audience size | 743,405 |
Audience persona
The typical Ultraviolet fan in Germany is more female, around 40.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Scratching post.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 161,947 | 1× |
| Bayern | 121,896 | 1.02× |
| Baden-Württemberg | 102,818 | 1.01× |
| Niedersachsen | 69,899 | 0.97× |
| Hessen | 61,841 | 1.09× |
| Berlin | 43,606 | 1.31× |
| Sachsen | 39,040 | 1.07× |
| Rheinland-Pfalz | 36,894 | 0.99× |
| Schleswig-Holstein | 22,627 | 0.85× |
| Brandenburg | 22,263 | 0.97× |
| Sachsen-Anhalt | 20,262 | 1.05× |
| Thüringen | 18,339 | 0.97× |
| Hamburg | 16,476 | 0.98× |
| Mecklenburg-Vorpommern | 11,784 | 0.83× |
| Saarland | 8,429 | 0.92× |
| Bremen | 6,169 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Scratching post | 13.79× | Pets & Animals |
| Rossmann | 1.7× | Shopping |
| Gil Ofarim | 2.27× | Music & Radio |
| Škoda Kodiaq | 2.76× | Cars & Mobility |
| Stradivarius | 1.97× | Shopping |
| Product design | 1.6× | Business & Career |
| Mothercare | 1.9× | Kids & Family |
| Preacher (comics) | 5.33× | Literature |
| Home Delivery | 2.11× | Food & Beverages |
| Figure painting (hobby) | 2.8× | Arts & Culture |
| Esra Erol | 3.69× | Movies & TV |
| Corfu (regional unit) | 2.04× | Travel & Leisure |
| Volvo V60 | 2.73× | Cars & Mobility |
| Coworking | 2.19× | Business & Career |
| Euphonium | 5.66× | Music & Radio |
| Keeper (password manager) | 2.22× | Technology & Electronics |
| Google Home | 2.9× | Technology & Electronics |
| Inmotion | 4.85× | Technology & Electronics |
| Headhunters (film) | 2.21× | Movies & TV |
| Vaani Kapoor | 12.18× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.43 |
| Design Affinity | PREMIUM | 1.42 |
| Community Orientation | OPEN | 1.41 |
| Pet Ownership | JOY | 1.34 |
| Early Adopter Mentality | POWER | 1.31 |
| Tradition | CONSERVATISM | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.0% |
| Japan | 16.7% |
| Taiwan | 6.1% |
See Ultraviolet audiences in other countries
More Treatment audiences in Germany
- Laser (3,077,270)
- Microblading (2,050,821)
- Facial (1,983,642)
- Facial care (1,884,586)
- Silicone (912,027)
Frequently asked questions
How many fans does Ultraviolet have in Germany?
Ultraviolet has an estimated audience of 743,405 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ultraviolet fans?
60.3% of Ultraviolet fans are female, 39.7% are male, with an average age of 40.7 years.
Which brands do Ultraviolet fans like most?
Ultraviolet fans show strongest brand affinity for Scratching post (13.79×), Rossmann (1.7×), and Gil Ofarim (2.27×) over the country average.
Where do Ultraviolet fans live in Germany?
Ultraviolet fans in Germany are most concentrated in Nordrhein-Westfalen (reach 161,947), Bayern (reach 121,896), and Baden-Württemberg (reach 102,818). These three regions account for the largest share of the active audience.
What other brands do Ultraviolet fans also like?
Beyond Ultraviolet itself, the audience over-indexes on Rossmann (1.7×), Gil Ofarim (2.27×), Škoda Kodiaq (2.76×), and Stradivarius (1.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ultraviolet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.