Silicone Audience in Germany
Silicone has an estimated audience of 912,026 people in Germany. 69.3% are female, 30.7% are male, average age 40.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Artistic inspiration, Snow White (Fables), Women's empowerment, Keeper (password manager), Jack White.
The average Silicone fan in Germany is 40.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Artistic inspiration, Snow White (Fables), Women's empowerment, with strongest over-indexing on Artistic inspiration (1.98× the country average). Demographically, the Silicone audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Pet Ownership, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Treatment
Demographics of Silicone fans
| Metric | Value |
|---|---|
| Female | 69.3% |
| Male | 30.7% |
| Average age | 40.1 |
| Estimated audience size | 912,026 |
Audience persona
The typical Silicone fan in Germany is more female, around 40.1 years old, with strong Pet Ownership tendencies and a notable affinity for Artistic inspiration.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 206,121 | 1.03× |
| Bayern | 175,476 | 1.2× |
| Baden-Württemberg | 140,462 | 1.13× |
| Hessen | 110,549 | 1.59× |
| Niedersachsen | 75,073 | 0.85× |
| Berlin | 65,833 | 1.61× |
| Rheinland-Pfalz | 41,749 | 0.91× |
| Sachsen | 35,939 | 0.8× |
| Schleswig-Holstein | 32,697 | 1× |
| Hamburg | 24,788 | 1.2× |
| Brandenburg | 21,412 | 0.76× |
| Sachsen-Anhalt | 16,802 | 0.71× |
| Thüringen | 14,657 | 0.63× |
| Mecklenburg-Vorpommern | 11,288 | 0.65× |
| Saarland | 9,181 | 0.82× |
| Bremen | 8,610 | 1.1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Artistic inspiration | 1.98× | Arts & Culture |
| Snow White (Fables) | 3.5× | Literature |
| Women's empowerment | 5.18× | Politics & Society |
| Keeper (password manager) | 3.81× | Technology & Electronics |
| Jack White | 1.58× | Movies & TV |
| Handmade Gifts | 1.65× | Kids & Family |
| Loincloth | 2.24× | Fashion & Accessoires |
| Hotel Vier Jahreszeiten Kempinski | 12.55× | Travel & Leisure |
| South Asian cuisine | 4.43× | Food & Beverages |
| Golem | 1.97× | Technology & Electronics |
| Hawesko | 2.17× | Food & Beverages |
| Home Delivery | 1.6× | Food & Beverages |
| Fatteh | 5.81× | Food & Beverages |
| The Hunt (2012 film) | 2.01× | Movies & TV |
| Samanyolu Haber | 1.94× | Movies & TV |
| Information sensitivity | 2.18× | Technology & Electronics |
| Brunello Cucinelli | 1.93× | Fashion & Accessoires |
| Homesteading | 2.57× | Home & Garden |
| Hope Springs (2012 film) | 5.08× | Movies & TV |
| Isola 2000 | 8.16× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.73 |
| Indulgence | JOY | 1.37 |
| Healthy Lifestyle | BALANCE | 1.31 |
| LGBTQ+ Identity | OPEN | 1.18 |
| Creativity | OPEN | 1.14 |
| Sports Activity | POWER | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.8% |
| Brazil | 7.2% |
| Taiwan | 5.6% |
See Silicone audiences in other countries
More Treatment audiences in Germany
- Laser (3,077,270)
- Microblading (2,050,821)
- Facial (1,983,642)
- Facial care (1,884,586)
- Ultraviolet (743,406)
Frequently asked questions
How many fans does Silicone have in Germany?
Silicone has an estimated audience of 912,026 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Silicone fans?
69.3% of Silicone fans are female, 30.7% are male, with an average age of 40.1 years.
Which brands do Silicone fans like most?
Silicone fans show strongest brand affinity for Artistic inspiration (1.98×), Snow White (Fables) (3.5×), and Women's empowerment (5.18×) over the country average.
Where do Silicone fans live in Germany?
Silicone fans in Germany are most concentrated in Nordrhein-Westfalen (reach 206,121), Bayern (reach 175,476), and Baden-Württemberg (reach 140,462). These three regions account for the largest share of the active audience.
What other brands do Silicone fans also like?
Beyond Silicone itself, the audience over-indexes on Snow White (Fables) (3.5×), Women's empowerment (5.18×), Keeper (password manager) (3.81×), and Jack White (1.58×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Silicone. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.