Mars Attacks! Audience in Germany
Mars Attacks! has an estimated audience of 286,455 people in Germany. 31.7% are female, 68.3% are male, average age 44.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Spaceballs, Amy Adams, Fringe (TV series), Shutdown, Martin Freeman.
The average Mars Attacks! fan in Germany is 44.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Spaceballs, Amy Adams, Fringe (TV series), with strongest over-indexing on Spaceballs (160.68× the country average). Demographically, the Mars Attacks! audience skews more male with an average age of 44.1, and over-indexes on personality traits such as Need for Security, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Sci-fi
Demographics of Mars Attacks! fans
| Metric | Value |
|---|---|
| Female | 31.7% |
| Male | 68.3% |
| Average age | 44.1 |
| Estimated audience size | 286,455 |
Audience persona
The typical Mars Attacks! fan in Germany is more male, around 44.1 years old, with strong Need for Security tendencies and a notable affinity for Spaceballs.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 67,811 | 1.08× |
| Bayern | 42,510 | 0.92× |
| Baden-Württemberg | 33,938 | 0.87× |
| Niedersachsen | 27,359 | 0.98× |
| Hessen | 22,149 | 1.01× |
| Berlin | 19,873 | 1.55× |
| Rheinland-Pfalz | 13,720 | 0.96× |
| Sachsen | 13,613 | 0.97× |
| Schleswig-Holstein | 9,890 | 0.96× |
| Hamburg | 8,693 | 1.34× |
| Brandenburg | 8,271 | 0.93× |
| Sachsen-Anhalt | 6,682 | 0.9× |
| Thüringen | 5,770 | 0.79× |
| Mecklenburg-Vorpommern | 4,044 | 0.74× |
| Saarland | 3,430 | 0.98× |
| Bremen | 2,478 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Spaceballs | 160.68× | Movies & TV |
| Amy Adams | 144.53× | Movies & TV |
| Fringe (TV series) | 147.13× | Movies & TV |
| Shutdown | 167× | Music & Radio |
| Martin Freeman | 146.14× | Movies & TV |
| Alan Tudyk | 150.87× | Movies & TV |
| District 9 | 167× | Movies & TV |
| Good Place | 154.32× | Movies & TV |
| Falling Skies | 165.16× | Movies & TV |
| Aubrey Plaza | 94.56× | Movies & TV |
| Slither (2006 film) | 164× | Movies & TV |
| The Hitchhiker's Guide to the Galaxy | 112.12× | Movies & TV |
| Sfax | 257.77× | Travel & Leisure |
| Galaxy Quest | 156.01× | Movies & TV |
| Dexter (TV series) | 39.92× | Movies & TV |
| Snatch (film) | 121.59× | Movies & TV |
| Mork & Mindy | 159.04× | Movies & TV |
| Sabrina, the Teenage Witch (TV series) | 123.96× | Movies & TV |
| Van Helsing (film) | 77.27× | Movies & TV |
| 3rd Rock from the Sun | 145.82× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.64 |
| Extroversion | THRILL | 1.59 |
| Patriotism | CONSERVATISM | 1.59 |
| Pet Ownership | JOY | 1.54 |
| Tradition | CONSERVATISM | 1.41 |
| Early Adopter Mentality | POWER | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.0% |
| France | 10.0% |
| United Kingdom | 9.1% |
See Mars Attacks! audiences in other countries
More Sci-fi audiences in Germany
- The Outer Limits (1995 TV series) (989,081)
- Tenet (685,856)
- Green Lantern (524,971)
- Star Trek Beyond (340,301)
- Event Horizon (film) (267,910)
Frequently asked questions
How many fans does Mars Attacks! have in Germany?
Mars Attacks! has an estimated audience of 286,455 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mars Attacks! fans?
31.7% of Mars Attacks! fans are female, 68.3% are male, with an average age of 44.1 years.
Which brands do Mars Attacks! fans like most?
Mars Attacks! fans show strongest brand affinity for Spaceballs (160.68×), Amy Adams (144.53×), and Fringe (TV series) (147.13×) over the country average.
Where do Mars Attacks! fans live in Germany?
Mars Attacks! fans in Germany are most concentrated in Nordrhein-Westfalen (reach 67,811), Bayern (reach 42,510), and Baden-Württemberg (reach 33,938). These three regions account for the largest share of the active audience.
What other brands do Mars Attacks! fans also like?
Beyond Mars Attacks! itself, the audience over-indexes on Amy Adams (144.53×), Fringe (TV series) (147.13×), Shutdown (167×), and Martin Freeman (146.14×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mars Attacks!. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.