Martin Freeman Audience in Germany

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Martin Freeman has an estimated audience of 339,592 people in Germany. 48.4% are female, 51.6% are male, average age 28.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Bruce Springsteen, Hot Fuzz, Oblivion (2013 film), Mars Attacks!, The Cabin in the Woods.

The average Martin Freeman fan in Germany is 28.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Bruce Springsteen, Hot Fuzz, Oblivion (2013 film), with strongest over-indexing on Bruce Springsteen (20× the country average). Demographically, the Martin Freeman audience skews balanced with an average age of 28.5, and over-indexes on personality traits such as Tradition, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Martin Freeman fans

Demographic split for Martin Freeman audience in Germany
MetricValue
Female48.4%
Male51.6%
Average age28.5
Estimated audience size339,592

Audience persona

The typical Martin Freeman fan in Germany is balanced, around 28.5 years old, with strong Tradition tendencies and a notable affinity for Bruce Springsteen.

Top regions in Germany

Top regions ranked by reach for Martin Freeman in Germany
RegionReachAffinity
Nordrhein-Westfalen80,3231.08×
Bayern51,3130.94×
Baden-Württemberg41,4630.89×
Niedersachsen35,3861.07×
Hessen25,2320.98×
Sachsen18,2751.1×
Berlin17,3211.14×
Rheinland-Pfalz16,0710.94×
Schleswig-Holstein12,4761.02×
Brandenburg11,1881.06×
Sachsen-Anhalt8,9441.02×
Thüringen8,4400.98×
Hamburg7,3930.96×
Mecklenburg-Vorpommern6,3200.97×
Saarland3,7310.89×
Bremen2,7410.94×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Martin Freeman audience
BrandAffinityCategory
Bruce Springsteen20×Music & Radio
Hot Fuzz74.36×Movies & TV
Oblivion (2013 film)20×Movies & TV
Mars Attacks!50.71×Movies & TV
The Cabin in the Woods77.27×Movies & TV
Mila Kunis20×Movies & TV
Henry Cavill12.61×Movies & TV
Kat Dennings20×Movies & TV
Syfy22.38×Movies & TV
Satire7.77×Literature
Anya Taylor-Joy15.01×Movies & TV
ALF (TV series)20×Movies & TV
David Harbour10.59×Movies & TV
Billy Joel20×Music & Radio
The Nutcracker16.56×Music & Radio
Amy Adams20×Movies & TV
Jaden Smith20×Movies & TV
German television comedy8.68×Movies & TV
Rose Leslie20×Movies & TV
Brie Larson16.7×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Martin Freeman audience
TraitClusterScore
TraditionCONSERVATISM1.74
Risk AppetiteTHRILL1.65
ExtroversionTHRILL1.53
PatriotismCONSERVATISM1.49
Need for SecurityCONSERVATISM1.46
Early Adopter MentalityPOWER1.42

Worldwide distribution

Worldwide audience distribution share by country for Martin Freeman
CountryShare
United States22.7%
United Kingdom21.7%
Germany7.5%

See Martin Freeman audiences in other countries

More Actor Actress or TV Star audiences in Germany

Frequently asked questions

How many fans does Martin Freeman have in Germany?

Martin Freeman has an estimated audience of 339,592 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Martin Freeman fans?

48.4% of Martin Freeman fans are female, 51.6% are male, with an average age of 28.5 years.

Which brands do Martin Freeman fans like most?

Martin Freeman fans show strongest brand affinity for Bruce Springsteen (20×), Hot Fuzz (74.36×), and Oblivion (2013 film) (20×) over the country average.

Where do Martin Freeman fans live in Germany?

Martin Freeman fans in Germany are most concentrated in Nordrhein-Westfalen (reach 80,323), Bayern (reach 51,313), and Baden-Württemberg (reach 41,463). These three regions account for the largest share of the active audience.

What other brands do Martin Freeman fans also like?

Beyond Martin Freeman itself, the audience over-indexes on Hot Fuzz (74.36×), Oblivion (2013 film) (20×), Mars Attacks! (50.71×), and The Cabin in the Woods (77.27×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Martin Freeman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.