The Nutcracker Audience in Germany
The Nutcracker has an estimated audience of 801,949 people in Germany. 65.8% are female, 34.2% are male, average age 42.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Pinocchio (1940 film), WALL-E, Alan Tudyk, Kung Fu Panda, Zootopia.
The average The Nutcracker fan in Germany is 42.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Pinocchio (1940 film), WALL-E, Alan Tudyk, with strongest over-indexing on Pinocchio (1940 film) (127.16× the country average). Demographically, the The Nutcracker audience skews more female with an average age of 42.6, and over-indexes on personality traits such as LGBTQ+ Identity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Musical · Subtype: Musical
Demographics of The Nutcracker fans
| Metric | Value |
|---|---|
| Female | 65.8% |
| Male | 34.2% |
| Average age | 42.6 |
| Estimated audience size | 801,949 |
Audience persona
The typical The Nutcracker fan in Germany is more female, around 42.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Pinocchio (1940 film).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 161,492 | 0.92× |
| Bayern | 134,258 | 1.04× |
| Baden-Württemberg | 103,302 | 0.94× |
| Niedersachsen | 69,277 | 0.89× |
| Hessen | 57,637 | 0.94× |
| Sachsen | 55,932 | 1.42× |
| Berlin | 39,644 | 1.1× |
| Rheinland-Pfalz | 38,257 | 0.95× |
| Brandenburg | 33,223 | 1.33× |
| Sachsen-Anhalt | 25,263 | 1.21× |
| Thüringen | 21,143 | 1.03× |
| Hamburg | 19,279 | 1.06× |
| Schleswig-Holstein | 17,674 | 0.61× |
| Mecklenburg-Vorpommern | 13,387 | 0.87× |
| Saarland | 8,583 | 0.87× |
| Bremen | 5,564 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pinocchio (1940 film) | 127.16× | Movies & TV |
| WALL-E | 145.57× | Movies & TV |
| Alan Tudyk | 164.14× | Movies & TV |
| Kung Fu Panda | 130.79× | Movies & TV |
| Zootopia | 69.26× | Movies & TV |
| Seth Rogen | 120.18× | Movies & TV |
| Moana (2016 film) | 65.51× | Movies & TV |
| Wreck-It Ralph | 133.33× | Movies & TV |
| Lady and the Tramp | 115.41× | Movies & TV |
| Cinderella (band) | 81.29× | Music & Radio |
| Inside Out (2015 film) | 71.82× | Movies & TV |
| Ratatouille (film) | 49.62× | Movies & TV |
| Beauty & the Beast (2012 TV series) | 73.19× | Movies & TV |
| The Wizarding World of Harry Potter (Universal Orlando Resort) | 41.08× | Travel & Leisure |
| One Hundred and One Dalmatians | 85.02× | Movies & TV |
| Maleficent (film) | 59.77× | Movies & TV |
| The Aristocats | 86.4× | Music & Radio |
| Mickey Mouse Clubhouse | 98.46× | Movies & TV |
| Rapunzel (Disney) | 43.74× | Movies & TV |
| Finding Dory | 79.3× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 4.8 |
| Travelling | THRILL | 1.59 |
| Early Adopter Mentality | POWER | 1.38 |
| Price Sensitivity | PREMIUM | 1.34 |
| Family Orientation | CONSERVATISM | 1.31 |
| Creativity | OPEN | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.2% |
| United Kingdom | 10.8% |
| Germany | 10.1% |
See The Nutcracker audiences in other countries
More Musical audiences in Germany
- Wicked (musical) (719,097)
- Starlight Express (669,593)
- Grease (musical) (661,438)
- Hair (musical) (470,852)
- Burlesque (2010 American film) (407,343)
Frequently asked questions
How many fans does The Nutcracker have in Germany?
The Nutcracker has an estimated audience of 801,949 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of The Nutcracker fans?
65.8% of The Nutcracker fans are female, 34.2% are male, with an average age of 42.6 years.
Which brands do The Nutcracker fans like most?
The Nutcracker fans show strongest brand affinity for Pinocchio (1940 film) (127.16×), WALL-E (145.57×), and Alan Tudyk (164.14×) over the country average.
Where do The Nutcracker fans live in Germany?
The Nutcracker fans in Germany are most concentrated in Nordrhein-Westfalen (reach 161,492), Bayern (reach 134,258), and Baden-Württemberg (reach 103,302). These three regions account for the largest share of the active audience.
What other brands do The Nutcracker fans also like?
Beyond The Nutcracker itself, the audience over-indexes on WALL-E (145.57×), Alan Tudyk (164.14×), Kung Fu Panda (130.79×), and Zootopia (69.26×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for The Nutcracker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.