Rascasse Audience Intelligence

One Hundred and One Dalmatians Audience in Germany

A data profile of the people who buy, follow and care about One Hundred and One Dalmatians in Germany — modelled from more than twelve digital signal sources. One Hundred and One Dalmatians has an estimated audience of 301,048 people in Germany.

#45among Animation in Germany#1040among Movie / TV Show / Series in Germany#2886in Movies & TV

The average One Hundred and One Dalmatians fan in Germany is 41.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Jude Law, Scooby-Doo, Beetlejuice, with strongest over-indexing on Jude Law (239.27× the country average).

Demographically, the One Hundred and One Dalmatians audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Family Orientation, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical One Hundred and One Dalmatians fan in Germany is more female, around 41.0 years old, with strong Family Orientation tendencies and a notable affinity for Jude Law.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the One Hundred and One Dalmatians profile in Germany.

Audience size
301K
in Germany
Gender
77.8%♀
22.2% male
Age
41.0
average years
Country rank
#17280
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of One Hundred and One Dalmatians viewers

77.8% are female, 22.2% are male, average age 41.0.

Fig. 02

Gender split

77.8%
Female
22.2%
Male
Demographic split for One Hundred and One Dalmatians audience in Germany
MetricValue
Female77.8%
Male22.2%
Average age41.0
Estimated audience size301,048
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the One Hundred and One Dalmatians audience in Germany
Age bracketShare%
16-1912%
20-2923%
30-3922%
40-4919%
50+24%
Fig. 04

Worldwide distribution

18.3%

of the worldwide One Hundred and One Dalmatians audience comes from Germany.

Worldwide audience distribution share by country for One Hundred and One Dalmatians
CountryShare
United States18.8%
Germany18.3%
Spain8.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the One Hundred and One Dalmatians audience in Germany is strongest.

Fig. 05

Top regions by affinity

One Hundred and One Dalmatians fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~30K1.06×
02Thüringen~9K1.05×
03Rheinland-Pfalz~20K1.04×
04Sachsen~20K1.04×
05Sachsen-Anhalt~9K1.03×
06Mecklenburg-Vorpommern~6K1.03×
07Saarland~4K1.03×
08Hamburg~7K1.02×
09Bayern~50K1.01×
10Hessen~20K1.00×
11Brandenburg~10K1.00×
12Baden-Württemberg~40K0.99×
13Schleswig-Holstein~10K0.98×
14Nordrhein-Westfalen~70K0.97×
15Bremen~2K0.92×
16Berlin~10K0.86×
Fig. 06

Affinity by region

Affinity by region — One Hundred and One Dalmatians, Germany
0.86×1.00×1.06×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the One Hundred and One Dalmatians audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for One Hundred and One Dalmatians audience
#·InterestCategoryAffinity×
01Jude LawMovies & TV239.27×
02The NutcrackerMusic & Radio85.02×
03Austin Powers (film series)Movies & TV77.41×
04Pocahontas (1995 film)Movies & TV76.44×
05DumboMovies & TV75.67×
06Descendants (2015 film)Movies & TV71.88×
07Scooby-DooMovies & TV65.44×
08BeetlejuiceMovies & TV53.90×
09Ghostbusters (franchise)Movies & TV48.88×
10Bugs BunnyLiterature48.78×
11GarfieldMovies & TV46.96×
12Mickey Mouse ClubhouseMovies & TV44.86×
13MegamindMovies & TV42.53×
14BambiMovies & TV41.53×
15Mulan (1998 film)Movies & TV33.28×
16Snow WhiteMovies & TV21.30×
17Mads MikkelsenMovies & TV20.00×
18Oblivion (2013 film)Movies & TV20.00×
19Mickey MouseMovies & TV18.46×
20Kate WinsletMovies & TV17.93×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the One Hundred and One Dalmatians audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by One Hundred and One Dalmatians audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.88×
MindfulnessBALANCE1.86×
ExtroversionTHRILL1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by One Hundred and One Dalmatians audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.65×
PatriotismCONSERVATISM0.80×
Quality AwarenessPREMIUM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does One Hundred and One Dalmatians have in Germany?

One Hundred and One Dalmatians has an estimated audience of 301,048 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of One Hundred and One Dalmatians viewers?

77.8% of One Hundred and One Dalmatians fans are female, 22.2% are male, with an average age of 41.0 years.

03

Which brands do One Hundred and One Dalmatians fans like most?

One Hundred and One Dalmatians fans show strongest brand affinity for Jude Law (239.27×), Scooby-Doo (65.44×), and Beetlejuice (53.9×) over the country average.

04

Where do One Hundred and One Dalmatians fans live in Germany?

One Hundred and One Dalmatians fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do One Hundred and One Dalmatians fans also like?

Beyond One Hundred and One Dalmatians itself, the audience over-indexes on Scooby-Doo (65.44×), Beetlejuice (53.9×), The Nutcracker (85.02×), and Pocahontas (1995 film) (76.44×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See One Hundred and One Dalmatians audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for One Hundred and One Dalmatians. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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