Rascasse Audience Intelligence

Bambi Audience in Germany

A data profile of the people who buy, follow and care about Bambi in Germany — modelled from more than twelve digital signal sources. Bambi has an estimated audience of 593,114 people in Germany.

#30among Animation in Germany#494among Movie / TV Show / Series in Germany#1493in Movies & TV

The average Bambi fan in Germany is 36.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Beetlejuice, Scooby-Doo, Pinocchio (1940 film), with strongest over-indexing on Beetlejuice (42.02× the country average).

Demographically, the Bambi audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Extroversion, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Bambi fan in Germany is more female, around 36.1 years old, with strong Extroversion tendencies and a notable affinity for Beetlejuice.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bambi profile in Germany.

Audience size
593K
in Germany
Gender
74.9%♀
25.1% male
Age
36.1
average years
Country rank
#10201
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bambi viewers

74.9% are female, 25.1% are male, average age 36.1.

Fig. 02

Gender split

74.9%
Female
25.1%
Male
Demographic split for Bambi audience in Germany
MetricValue
Female74.9%
Male25.1%
Average age36.1
Estimated audience size593,114
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the Bambi audience in Germany
Age bracketShare%
16-1923%
20-2925%
30-3923%
40-4916%
50+13%
Fig. 04

Worldwide distribution

6.8%

of the worldwide Bambi audience comes from Germany.

Worldwide audience distribution share by country for Bambi
CountryShare
United States14.6%
Japan7.5%
Germany6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bambi audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bambi fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~200K1.27×
02Bayern~100K1.13×
03Hamburg~20K1.13×
04Berlin~30K1.09×
05Baden-Württemberg~90K1.07×
06Hessen~50K1.07×
07Niedersachsen~60K1.04×
08Bremen~5K1.02×
09Rheinland-Pfalz~30K1.00×
10Saarland~7K0.96×
11Brandenburg~20K0.93×
12Sachsen~30K0.91×
13Schleswig-Holstein~20K0.90×
14Thüringen~10K0.85×
15Mecklenburg-Vorpommern~10K0.85×
16Sachsen-Anhalt~10K0.84×
Fig. 06

Affinity by region

Affinity by region — Bambi, Germany
0.84×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bambi audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bambi audience
#·InterestCategoryAffinity×
01Monster House (film)Movies & TV102.32×
02NeverlandMovies & TV92.62×
03The Fox and the HoundMovies & TV80.96×
04Cloudy with a Chance of Meatballs (film)Movies & TV76.52×
05DumboMovies & TV67.21×
06Free WillyMovies & TV62.07×
07CaillouMovies & TV58.94×
08Pinocchio (1940 film)Movies & TV57.93×
09Shrek (franchise)Movies & TV50.04×
10Ice Age (franchise)Movies & TV49.58×
11Pocahontas (1995 film)Movies & TV49.06×
12Lady and the TrampMovies & TV48.75×
13Tinker Bell (film)Movies & TV45.32×
14BeetlejuiceMovies & TV42.02×
15Beethoven (film)Movies & TV38.19×
16Scooby-DooMovies & TV38.14×
17Aladin (film)Movies & TV36.32×
18TronMovies & TV35.81×
19MonstersMovies & TV25.36×
20BarbieMovies & TV9.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bambi audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bambi audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.38×
Pet OwnershipJOY1.36×
CreativityOPEN1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bambi audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.69×
Risk AppetiteTHRILL0.76×
PatriotismCONSERVATISM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bambi have in Germany?

Bambi has an estimated audience of 593,114 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Bambi viewers?

74.9% of Bambi fans are female, 25.1% are male, with an average age of 36.1 years.

03

Which brands do Bambi fans like most?

Bambi fans show strongest brand affinity for Beetlejuice (42.02×), Scooby-Doo (38.14×), and Pinocchio (1940 film) (57.93×) over the country average.

04

Where do Bambi fans live in Germany?

Bambi fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Bambi fans also like?

Beyond Bambi itself, the audience over-indexes on Scooby-Doo (38.14×), Pinocchio (1940 film) (57.93×), Shrek (franchise) (50.04×), and Monster House (film) (102.32×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Animation audiences in Germany

See Bambi audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bambi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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