Rascasse Audience Intelligence

Dumbo Audience in Germany

A data profile of the people who buy, follow and care about Dumbo in Germany — modelled from more than twelve digital signal sources. Dumbo has an estimated audience of 325,816 people in Germany.

#41among Animation in Germany#970among Movie / TV Show / Series in Germany#2724in Movies & TV

The average Dumbo fan in Germany is 36.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Scooby-Doo, Barbie, Aladin (film), with strongest over-indexing on Scooby-Doo (94.09× the country average).

Demographically, the Dumbo audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Extroversion, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Dumbo fan in Germany is more female, around 36.9 years old, with strong Extroversion tendencies and a notable affinity for Scooby-Doo.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dumbo profile in Germany.

Audience size
326K
in Germany
Gender
72.9%♀
27.1% male
Age
36.9
average years
Country rank
#16331
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dumbo viewers

72.9% are female, 27.1% are male, average age 36.9.

Fig. 02

Gender split

72.9%
Female
27.1%
Male
Demographic split for Dumbo audience in Germany
MetricValue
Female72.9%
Male27.1%
Average age36.9
Estimated audience size325,816
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Dumbo audience in Germany
Age bracketShare%
16-1920%
20-2925%
30-3924%
40-4918%
50+13%
Fig. 04

Worldwide distribution

2.6%

of the worldwide Dumbo audience comes from Germany.

Worldwide audience distribution share by country for Dumbo
CountryShare
United States41.6%
Brazil8.5%
France8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dumbo audience in Germany is strongest.

Fig. 05

Top regions by affinity

Dumbo fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~90K1.22×
02Baden-Württemberg~50K1.12×
03Bayern~60K1.11×
04Saarland~5K1.11×
05Hamburg~8K1.10×
06Hessen~30K1.08×
07Rheinland-Pfalz~20K1.08×
08Niedersachsen~30K1.04×
09Berlin~10K0.97×
10Schleswig-Holstein~10K0.95×
11Sachsen~20K0.92×
12Bremen~3K0.90×
13Brandenburg~9K0.88×
14Thüringen~8K0.87×
15Sachsen-Anhalt~8K0.86×
16Mecklenburg-Vorpommern~5K0.82×
Fig. 06

Affinity by region

Affinity by region — Dumbo, Germany
0.82×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dumbo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dumbo audience
#·InterestCategoryAffinity×
01SportsNation (TV series)Movies & TV843.16×
02Cloudy with a Chance of Meatballs (film)Movies & TV107.77×
03Austin Powers (film series)Movies & TV102.92×
04Aladin (film)Movies & TV94.37×
05Scooby-DooMovies & TV94.09×
06Overboard (film)Movies & TV88.32×
07Ice Age (franchise)Movies & TV82.79×
08Dr. Dolittle (film)Movies & TV79.30×
09Hugo (film)Fashion & Accessoires77.93×
10One Hundred and One DalmatiansMovies & TV75.67×
11BambiMovies & TV75.32×
12Pocahontas (1995 film)Movies & TV75.08×
13Pinocchio (1940 film)Movies & TV71.98×
14Enchanted (film)Movies & TV70.48×
15Paddington (film)Movies & TV59.29×
16Catherine O'HaraMovies & TV51.30×
17Snow WhiteMovies & TV45.00×
18Moana (2016 film)Movies & TV40.69×
19Minions (film)Movies & TV39.40×
20BarbieMovies & TV37.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dumbo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dumbo audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.80×
Family OrientationCONSERVATISM2.38×
CreativityOPEN2.01×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dumbo audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.91×
Early Adopter MentalityPOWER0.97×
Urban LifestyleOPEN0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dumbo have in Germany?

Dumbo has an estimated audience of 325,816 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Dumbo viewers?

72.9% of Dumbo fans are female, 27.1% are male, with an average age of 36.9 years.

03

Which brands do Dumbo fans like most?

Dumbo fans show strongest brand affinity for Scooby-Doo (94.09×), Barbie (37.76×), and Aladin (film) (94.37×) over the country average.

04

Where do Dumbo fans live in Germany?

Dumbo fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Dumbo fans also like?

Beyond Dumbo itself, the audience over-indexes on Barbie (37.76×), Aladin (film) (94.37×), Austin Powers (film series) (102.92×), and Catherine O'Hara (51.3×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Animation audiences in Germany

See Dumbo audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Dumbo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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