Dumbo Audience in Germany
Dumbo has an estimated audience of 339,096 people in Germany. 72.9% are female, 27.1% are male, average age 36.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Scooby-Doo, Barbie, Austin Powers (film series), Ice Age (franchise), Pinocchio (1940 film).
The average Dumbo fan in Germany is 36.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Scooby-Doo, Barbie, Austin Powers (film series), with strongest over-indexing on Scooby-Doo (94.09× the country average). Demographically, the Dumbo audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Family Orientation, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation
Demographics of Dumbo fans
| Metric | Value |
|---|---|
| Female | 72.9% |
| Male | 27.1% |
| Average age | 36.9 |
| Estimated audience size | 339,096 |
Audience persona
The typical Dumbo fan in Germany is more female, around 36.9 years old, with strong Family Orientation tendencies and a notable affinity for Scooby-Doo.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 93,582 | 1.26× |
| Bayern | 62,189 | 1.14× |
| Baden-Württemberg | 52,692 | 1.14× |
| Niedersachsen | 34,718 | 1.05× |
| Hessen | 28,071 | 1.09× |
| Rheinland-Pfalz | 18,250 | 1.07× |
| Berlin | 15,371 | 1.01× |
| Sachsen | 15,321 | 0.92× |
| Schleswig-Holstein | 11,352 | 0.93× |
| Brandenburg | 9,271 | 0.88× |
| Hamburg | 8,623 | 1.13× |
| Thüringen | 7,317 | 0.85× |
| Sachsen-Anhalt | 7,260 | 0.83× |
| Mecklenburg-Vorpommern | 5,094 | 0.79× |
| Saarland | 4,447 | 1.07× |
| Bremen | 2,448 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Scooby-Doo | 94.09× | Movies & TV |
| Barbie | 37.76× | Movies & TV |
| Austin Powers (film series) | 102.92× | Movies & TV |
| Ice Age (franchise) | 82.79× | Movies & TV |
| Pinocchio (1940 film) | 71.98× | Movies & TV |
| Catherine O'Hara | 51.3× | Movies & TV |
| Pocahontas (1995 film) | 75.08× | Movies & TV |
| Bambi | 75.32× | Movies & TV |
| Aladin (film) | 94.37× | Movies & TV |
| Snow White | 45× | Movies & TV |
| Hugo (film) | 77.93× | Fashion & Accessoires |
| Enchanted (film) | 70.48× | Movies & TV |
| Paddington (film) | 59.29× | Movies & TV |
| Dr. Dolittle (film) | 79.3× | Movies & TV |
| Minions (film) | 39.4× | Movies & TV |
| Moana (2016 film) | 40.69× | Movies & TV |
| One Hundred and One Dalmatians | 75.67× | Movies & TV |
| SportsNation (TV series) | 843.16× | Movies & TV |
| Mulan (1998 film) | 44.05× | Movies & TV |
| Casper (film) | 94.75× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.44 |
| Creativity | OPEN | 1.42 |
| Tradition | CONSERVATISM | 1.3 |
| Mindfulness | BALANCE | 1.28 |
| Pet Ownership | JOY | 1.25 |
| Healthy Lifestyle | BALANCE | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.2% |
| Brazil | 7.8% |
| France | 7.3% |
See Dumbo audiences in other countries
More Animation audiences in Germany
- Cars (film) (7,618,180)
- Pokémon (5,142,430)
- Happy New Year (2014 film) (3,924,712)
- Spider-Man (2,076,974)
- Stitch! (1,614,641)
Frequently asked questions
How many fans does Dumbo have in Germany?
Dumbo has an estimated audience of 339,096 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Dumbo fans?
72.9% of Dumbo fans are female, 27.1% are male, with an average age of 36.9 years.
Which brands do Dumbo fans like most?
Dumbo fans show strongest brand affinity for Scooby-Doo (94.09×), Barbie (37.76×), and Austin Powers (film series) (102.92×) over the country average.
Where do Dumbo fans live in Germany?
Dumbo fans in Germany are most concentrated in Nordrhein-Westfalen (reach 93,582), Bayern (reach 62,189), and Baden-Württemberg (reach 52,692). These three regions account for the largest share of the active audience.
What other brands do Dumbo fans also like?
Beyond Dumbo itself, the audience over-indexes on Barbie (37.76×), Austin Powers (film series) (102.92×), Ice Age (franchise) (82.79×), and Pinocchio (1940 film) (71.98×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dumbo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.