Dumbo Audience in United States

Dumbo logo

Dumbo has an estimated audience of 3,114,275 people in United States. 66.1% are female, 33.9% are male, average age 35.4. Top regions: New York, California, Texas. Top brand affinities: Megamind, Meet the Robinsons, Bambi, Ice Age (franchise), Lady and the Tramp.

The average Dumbo fan in United States is 35.4 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Megamind, Meet the Robinsons, Bambi, with strongest over-indexing on Megamind (160.54× the country average). Demographically, the Dumbo audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

Demographics of Dumbo fans

Demographic split for Dumbo audience in United States
MetricValue
Female66.1%
Male33.9%
Average age35.4
Estimated audience size3,114,275

Audience persona

The typical Dumbo fan in United States is more female, around 35.4 years old, with strong Risk Appetite tendencies and a notable affinity for Megamind.

Top regions in United States

Top regions ranked by reach for Dumbo in United States
RegionReachAffinity
New York1,119,4096.43×
California395,5961.16×
Texas277,7601.04×
Florida219,0191.04×
New Jersey154,3121.95×
Illinois95,0590.92×
Pennsylvania94,1420.9×
Georgia82,9070.86×
Ohio82,0210.85×
North Carolina80,8810.86×
Oklahoma80,5582.33×
Arizona68,4081.08×
Massachusetts67,1031.09×
Virginia67,0750.88×
Michigan63,8590.78×
Washington55,3540.89×
Tennessee53,0220.85×
Maryland51,4140.96×
Indiana49,7040.87×
Colorado39,8600.81×
Missouri37,8950.75×
Alabama37,1800.85×
South Carolina34,8140.74×
Wisconsin33,5780.72×
Kentucky33,3430.85×
Minnesota32,9250.74×
Connecticut32,6201.04×
Louisiana32,2680.8×
Oregon29,1100.82×
Nevada25,7550.86×
Utah25,6790.92×
Iowa22,0310.86×
Arkansas20,6010.8×
Mississippi20,1910.79×
Kansas19,9160.81×
New Mexico14,1600.91×
Idaho12,2350.78×
Nebraska11,6600.75×
West Virginia11,2170.77×
Hawaii10,1100.76×
New Hampshire9,8790.81×
Maine8,6120.77×
Rhode Island8,5950.87×
Washington, District of Columbia7,9200.85×
Delaware6,7280.78×
Montana6,0490.7×
South Dakota4,8650.68×
Alaska4,6830.7×
North Dakota4,0190.63×
Vermont3,9970.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dumbo audience
BrandAffinityCategory
Megamind160.54×Movies & TV
Meet the Robinsons190.94×Movies & TV
Bambi190.31×Movies & TV
Ice Age (franchise)140.86×Movies & TV
Lady and the Tramp170.63×Movies & TV
Curious George (TV series)102.67×Movies & TV
Pocahontas (1995 film)108.5×Movies & TV
Big Hero 6 (film)121.02×Movies & TV
Chicken Little (2005 film)98.2×Movies & TV
Shrek (franchise)52×Movies & TV
Robin Hood (1973 film)172.31×Movies & TV
WALL-E88.29×Movies & TV
Ratatouille (film)62.06×Movies & TV
Brave (2012 film)52.99×Movies & TV
Wreck-It Ralph75.57×Movies & TV
Bolt (2008 film)103.6×Movies & TV
Despicable Me (franchise)69.17×Movies & TV
Oz the Great and Powerful117.7×Movies & TV
Monsters49.72×Movies & TV
Zootopia39.43×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dumbo audience
TraitClusterScore
Risk AppetiteTHRILL1.84
Luxury OrientationPREMIUM1.71
Pet OwnershipJOY1.37
ExtroversionTHRILL1.33
Price SensitivityPREMIUM1.33
Community OrientationOPEN1.29

Worldwide distribution

Worldwide audience distribution share by country for Dumbo
CountryShare
United States37.2%
Brazil7.8%
France7.3%

See Dumbo audiences in other countries

More Animation audiences in United States

Frequently asked questions

How many fans does Dumbo have in United States?

Dumbo has an estimated audience of 3,114,275 people in United States, concentrated in New York and California.

What is the gender split and age of Dumbo fans?

66.1% of Dumbo fans are female, 33.9% are male, with an average age of 35.4 years.

Which brands do Dumbo fans like most?

Dumbo fans show strongest brand affinity for Megamind (160.54×), Meet the Robinsons (190.94×), and Bambi (190.31×) over the country average.

Where do Dumbo fans live in United States?

Dumbo fans in United States are most concentrated in New York (reach 1,119,409), California (reach 395,596), and Texas (reach 277,760). These three regions account for the largest share of the active audience.

What other brands do Dumbo fans also like?

Beyond Dumbo itself, the audience over-indexes on Meet the Robinsons (190.94×), Bambi (190.31×), Ice Age (franchise) (140.86×), and Lady and the Tramp (170.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dumbo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.