Rascasse Audience Intelligence

Dumbo Audience in United States

A data profile of the people who buy, follow and care about Dumbo in United States — modelled from more than twelve digital signal sources. Dumbo has an estimated audience of 5,288,244 people in United States.

#17among Animation in United States#183among Movie / TV Show / Series in United States#615in Movies & TV

The average Dumbo fan in United States is 35.4 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Megamind, Meet the Robinsons, Bambi, with strongest over-indexing on Megamind (160.54× the country average).

Demographically, the Dumbo audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Extroversion, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dumbo fan in United States is more female, around 35.4 years old, with strong Extroversion tendencies and a notable affinity for Megamind.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dumbo profile in United States.

Audience size
5.3M
in United States
Gender
66.1%♀
33.9% male
Age
35.4
average years
Country rank
#6340
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dumbo viewers

66.1% are female, 33.9% are male, average age 35.4.

Fig. 02

Gender split

66.1%
Female
33.9%
Male
Demographic split for Dumbo audience in United States
MetricValue
Female66.1%
Male33.9%
Average age35.4
Estimated audience size5,288,244
Fig. 03

Age distribution

Ø 35.4
average years
Age distribution of the Dumbo audience in United States
Age bracketShare%
16-1931%
20-2920%
30-3918%
40-4916%
50+15%
Fig. 04

Worldwide distribution

41.6%

of the worldwide Dumbo audience comes from United States.

Worldwide audience distribution share by country for Dumbo
CountryShare
United States41.6%
Brazil8.5%
France8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dumbo audience in United States is strongest.

Fig. 05

Top regions by affinity

Dumbo fans by region: top regions in United States
#RegionReachAffinity×
01New York~2.5M15.77×
02New Jersey~200K2.91×
03Oklahoma~70K1.94×
04California~300K0.98×
05Connecticut~30K0.97×
06Massachusetts~60K0.93×
07Arizona~60K0.92×
08Texas~200K0.89×
09Florida~200K0.89×
10Maryland~50K0.86×
11New Mexico~10K0.83×
12Utah~20K0.82×
13Rhode Island~8K0.82×
14Pennsylvania~80K0.79×
15Washington, District of Columbia~7K0.79×
16Illinois~80K0.78×
17Iowa~20K0.78×
18Virginia~60K0.77×
19Washington~50K0.76×
20Alabama~30K0.76×
21Kentucky~30K0.76×
22Georgia~70K0.75×
23Indiana~40K0.75×
24Nevada~20K0.75×
25Delaware~6K0.75×
26North Carolina~70K0.74×
27Kansas~20K0.74×
28West Virginia~10K0.74×
29New Hampshire~9K0.74×
30Ohio~70K0.73×
31Tennessee~50K0.73×
32Louisiana~30K0.73×
33Mississippi~20K0.73×
34Arkansas~20K0.73×
35Idaho~10K0.73×
36Oregon~30K0.72×
37Hawaii~10K0.72×
38Alaska~5K0.72×
39Vermont~4K0.72×
40Maine~8K0.71×
41Colorado~30K0.70×
42Nebraska~10K0.70×
43Michigan~60K0.68×
44South Carolina~30K0.68×
45South Dakota~5K0.68×
46Missouri~30K0.67×
47Montana~6K0.67×
48North Dakota~4K0.66×
49Minnesota~30K0.64×
50Wisconsin~30K0.63×
Fig. 06

Affinity by region

Affinity by region — Dumbo, United States
0.63×1.00×15.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dumbo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dumbo audience
#·InterestCategoryAffinity×
01Meet the RobinsonsMovies & TV190.94×
02BambiMovies & TV190.31×
03Robin Hood (1973 film)Movies & TV172.31×
04Lady and the TrampMovies & TV170.63×
05MegamindMovies & TV160.54×
06The Great Mouse DetectiveMovies & TV159.61×
07Ice Age (franchise)Movies & TV140.86×
08Big Hero 6 (film)Movies & TV121.02×
09Oz the Great and PowerfulMovies & TV117.70×
10Pocahontas (1995 film)Movies & TV108.50×
11Bolt (2008 film)Movies & TV103.60×
12Curious George (TV series)Movies & TV102.67×
13Chicken Little (2005 film)Movies & TV98.20×
14WALL-EMovies & TV88.29×
15Wreck-It RalphMovies & TV75.57×
16Despicable Me (franchise)Movies & TV69.17×
17Ratatouille (film)Movies & TV62.06×
18Brave (2012 film)Movies & TV52.99×
19Shrek (franchise)Movies & TV52.00×
20MonstersMovies & TV49.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dumbo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dumbo audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.60×
Community OrientationOPEN1.56×
Convenience OrientationPREMIUM1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dumbo audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.88×
Career OrientationPOWER1.03×
Early Adopter MentalityPOWER1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dumbo have in United States?

Dumbo has an estimated audience of 5,288,244 people in United States, concentrated in New York and California.

02

What is the gender split and age of Dumbo viewers?

66.1% of Dumbo fans are female, 33.9% are male, with an average age of 35.4 years.

03

Which brands do Dumbo fans like most?

Dumbo fans show strongest brand affinity for Megamind (160.54×), Meet the Robinsons (190.94×), and Bambi (190.31×) over the country average.

04

Where do Dumbo fans live in United States?

Dumbo fans in United States are most concentrated in New York (reach ~2.5M), California (reach ~300K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Dumbo fans also like?

Beyond Dumbo itself, the audience over-indexes on Meet the Robinsons (190.94×), Bambi (190.31×), Ice Age (franchise) (140.86×), and Lady and the Tramp (170.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Animation audiences in United States

See Dumbo audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dumbo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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