Rascasse Audience Intelligence

Oz the Great and Powerful Audience in United States

A data profile of the people who buy, follow and care about Oz the Great and Powerful in United States — modelled from more than twelve digital signal sources. Oz the Great and Powerful has an estimated audience of 779,302 people in United States.

#2324among Movie / TV Show / Series in United States#5192in Movies & TV

The average Oz the Great and Powerful fan in United States is 41.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dumbo, A Million Ways to Die in the West, Wreck-It Ralph, with strongest over-indexing on Dumbo (117.7× the country average).

Demographically, the Oz the Great and Powerful audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Oz the Great and Powerful fan in United States is more female, around 41.0 years old, with strong Indulgence tendencies and a notable affinity for Dumbo.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Oz the Great and Powerful profile in United States.

Audience size
779K
in United States
Gender
57.3%♀
42.7% male
Age
41.0
average years
Country rank
#27938
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Oz the Great and Powerful viewers

57.3% are female, 42.7% are male, average age 41.0.

Fig. 02

Gender split

57.3%
Female
42.7%
Male
Demographic split for Oz the Great and Powerful audience in United States
MetricValue
Female57.3%
Male42.7%
Average age41.0
Estimated audience size779,302
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Oz the Great and Powerful audience in United States
Age bracketShare%
16-1917%
20-2918%
30-3920%
40-4919%
50+26%
Fig. 04

Worldwide distribution

40.7%

of the worldwide Oz the Great and Powerful audience comes from United States.

Worldwide audience distribution share by country for Oz the Great and Powerful
CountryShare
United States40.7%
Brazil6.5%
Germany6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Oz the Great and Powerful audience in United States is strongest.

Fig. 05

Top regions by affinity

Oz the Great and Powerful fans by region: top regions in United States
#RegionReachAffinity×
01Utah~10K1.58×
02Kansas~8K1.26×
03Oklahoma~10K1.25×
04Idaho~5K1.21×
05New Mexico~5K1.20×
06Indiana~20K1.13×
07California~100K1.12×
08Arizona~20K1.12×
09Iowa~8K1.12×
10Missouri~10K1.11×
11Texas~80K1.10×
12Nevada~9K1.09×
13Kentucky~10K1.06×
14Oregon~10K1.06×
15Arkansas~7K1.06×
16Nebraska~4K1.06×
17Michigan~20K1.04×
18Ohio~30K1.02×
19Tennessee~20K1.01×
20West Virginia~4K1.01×
21Pennsylvania~30K1.00×
22Illinois~30K0.99×
23Wisconsin~10K0.99×
24Colorado~10K0.97×
25Louisiana~10K0.97×
26Montana~2K0.97×
27South Dakota~2K0.97×
28Washington~20K0.96×
29North Dakota~2K0.96×
30Minnesota~10K0.95×
31Mississippi~6K0.95×
32Hawaii~3K0.95×
33Alabama~10K0.94×
34Florida~50K0.93×
35Alaska~2K0.93×
36Connecticut~8K0.91×
37Rhode Island~2K0.91×
38Georgia~20K0.90×
39Virginia~20K0.90×
40Vermont~1K0.90×
41North Carolina~20K0.89×
42Maryland~10K0.88×
43Maine~3K0.88×
44South Carolina~10K0.87×
45Delaware~2K0.87×
46New York~40K0.86×
47New Jersey~20K0.86×
48New Hampshire~3K0.86×
49Massachusetts~10K0.85×
50Washington, District of Columbia~2K0.75×
Fig. 06

Affinity by region

Affinity by region — Oz the Great and Powerful, United States
0.75×1.00×1.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Oz the Great and Powerful audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Oz the Great and Powerful audience
#·InterestCategoryAffinity×
01A Million Ways to Die in the WestMovies & TV250.29×
02DumboMovies & TV117.70×
03Wreck-It RalphMovies & TV68.68×
04Warehouse 13Movies & TV68.47×
05ComiXologyLiterature54.46×
06BambiMovies & TV44.60×
07Farrah AbrahamMovies & TV36.42×
08Ria Money TransferBusiness & Career35.96×
09Melanie LynskeyMovies & TV35.10×
10The Princess and the FrogMovies & TV32.72×
11Pocahontas (1995 film)Movies & TV26.29×
12Mulan (1998 film)Movies & TV25.49×
13TangledMovies & TV22.75×
14Ratatouille (film)Movies & TV20.71×
15ZootopiaMovies & TV20.00×
16Books-A-MillionLiterature16.92×
17Mila KunisMovies & TV16.59×
18MonstersMovies & TV15.37×
19SmallvilleMovies & TV13.94×
20Anne HathawayMovies & TV11.15×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Oz the Great and Powerful audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Oz the Great and Powerful audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.72×
Convenience OrientationPREMIUM1.48×
Price SensitivityPREMIUM1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Oz the Great and Powerful audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.63×
PatriotismCONSERVATISM0.71×
DIY MentalityTHRILL0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Oz the Great and Powerful have in United States?

Oz the Great and Powerful has an estimated audience of 779,302 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Oz the Great and Powerful viewers?

57.3% of Oz the Great and Powerful fans are female, 42.7% are male, with an average age of 41.0 years.

03

Which brands do Oz the Great and Powerful fans like most?

Oz the Great and Powerful fans show strongest brand affinity for Dumbo (117.7×), A Million Ways to Die in the West (250.29×), and Wreck-It Ralph (68.68×) over the country average.

04

Where do Oz the Great and Powerful fans live in United States?

Oz the Great and Powerful fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Oz the Great and Powerful fans also like?

Beyond Oz the Great and Powerful itself, the audience over-indexes on A Million Ways to Die in the West (250.29×), Wreck-It Ralph (68.68×), Melanie Lynskey (35.1×), and Zootopia (20×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Oz the Great and Powerful. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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