Oz the Great and Powerful Audience in United States

Oz the Great and Powerful logo

Oz the Great and Powerful has an estimated audience of 823,054 people in United States. 57.3% are female, 42.7% are male, average age 41.0. Top regions: California, Texas, Florida. Top brand affinities: Jeremy Riddle, Morphine (band), Monogram, Whataburger, Fat Albert (film).

The average Oz the Great and Powerful fan in United States is 41.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Jeremy Riddle, Morphine (band), Monogram, with strongest over-indexing on Jeremy Riddle (176.6× the country average). Demographically, the Oz the Great and Powerful audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Extroversion, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Oz the Great and Powerful fans

Demographic split for Oz the Great and Powerful audience in United States
MetricValue
Female57.3%
Male42.7%
Average age41.0
Estimated audience size823,054

Audience persona

The typical Oz the Great and Powerful fan in United States is more female, around 41.0 years old, with strong Extroversion tendencies and a notable affinity for Jeremy Riddle.

Top regions in United States

Top regions ranked by reach for Oz the Great and Powerful in United States
RegionReachAffinity
California107,8611.19×
Texas85,8591.21×
Florida53,6830.96×
New York41,6360.91×
Illinois28,8671.05×
Pennsylvania27,4320.99×
Ohio26,9011.06×
Georgia23,4050.92×
Michigan23,1161.07×
North Carolina22,9320.93×
Arizona19,6221.17×
New Jersey18,5740.89×
Virginia18,1850.91×
Indiana17,3851.16×
Tennessee16,9881.03×
Washington16,2830.99×
Missouri14,6681.11×
Massachusetts14,6250.9×
Colorado13,1091.01×
Maryland12,8290.91×
Utah12,5191.7×
Wisconsin12,1540.98×
Oklahoma11,3071.24×
Minnesota11,2520.95×
Kentucky11,0751.07×
South Carolina11,0210.89×
Alabama10,4030.9×
Louisiana10,2370.96×
Oregon10,1001.07×
Kansas8,2431.27×
Nevada8,1751.03×
Iowa7,4881.1×
Connecticut7,4850.91×
Arkansas7,2141.06×
Mississippi6,0930.9×
Idaho4,9541.2×
New Mexico4,8521.18×
Nebraska4,2741.04×
West Virginia3,6250.95×
Hawaii3,4930.99×
New Hampshire2,6990.83×
Maine2,4240.82×
Rhode Island2,2760.87×
Montana2,0260.89×
Washington, District of Columbia1,8420.74×
Delaware1,8400.81×
South Dakota1,6840.89×
North Dakota1,5000.89×
Alaska1,4260.81×
Vermont1,1520.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Oz the Great and Powerful audience
BrandAffinityCategory
Jeremy Riddle176.6×Music & Radio
Morphine (band)9.41×Music & Radio
Monogram3.91×Home & Garden
Whataburger1.67×Food & Beverages
Fat Albert (film)7.85×Movies & TV
Nationality1.88×Politics & Society
Mortgage insurance3.88×Business & Career
Elsword11.59×Games
Home staging3.46×Home & Garden
Del Mar Fairgrounds20×Sports
Hongik University8×Business & Career
Saving1.81×Business & Career
Panama2.03×Travel & Leisure
Throne of Glass3.99×Literature
Temple Grandin4.13×Literature
Casely3.31×Shopping
Assassin's Creed II3.74×Games
David Yurman1.51×Fashion & Accessoires
Personalised Gifts2.02×Home & Garden
Financial Risk Manager27.93×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Oz the Great and Powerful audience
TraitClusterScore
ExtroversionTHRILL1.42
IndulgenceJOY1.39
LGBTQ+ IdentityOPEN1.37
MindfulnessBALANCE1.3
Pet OwnershipJOY1.3
Convenience OrientationPREMIUM1.3

Worldwide distribution

Worldwide audience distribution share by country for Oz the Great and Powerful
CountryShare
United States43.4%
Brazil7.6%
United Kingdom6.5%

See Oz the Great and Powerful audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Oz the Great and Powerful have in United States?

Oz the Great and Powerful has an estimated audience of 823,054 people in United States, concentrated in California and Texas.

What is the gender split and age of Oz the Great and Powerful fans?

57.3% of Oz the Great and Powerful fans are female, 42.7% are male, with an average age of 41.0 years.

Which brands do Oz the Great and Powerful fans like most?

Oz the Great and Powerful fans show strongest brand affinity for Jeremy Riddle (176.6×), Morphine (band) (9.41×), and Monogram (3.91×) over the country average.

Where do Oz the Great and Powerful fans live in United States?

Oz the Great and Powerful fans in United States are most concentrated in California (reach 107,861), Texas (reach 85,859), and Florida (reach 53,683). These three regions account for the largest share of the active audience.

What other brands do Oz the Great and Powerful fans also like?

Beyond Oz the Great and Powerful itself, the audience over-indexes on Morphine (band) (9.41×), Monogram (3.91×), Whataburger (1.67×), and Fat Albert (film) (7.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Oz the Great and Powerful. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.