Books-A-Million Audience in United States

Books-A-Million logo

Books-A-Million has an estimated audience of 4,367,153 people in United States. 74.0% are female, 26.0% are male, average age 44.5. Top regions: Florida, Tennessee, Georgia. Top brand affinities: Diary of a Wimpy Kid (film series), BookBub, A Million Ways to Die in the West, OpenAI, Gemini.

The average Books-A-Million fan in United States is 44.5 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Tennessee, Georgia. Top brand affinities include Diary of a Wimpy Kid (film series), BookBub, A Million Ways to Die in the West, with strongest over-indexing on Diary of a Wimpy Kid (film series) (43.93× the country average). Demographically, the Books-A-Million audience skews more female with an average age of 44.5, and over-indexes on personality traits such as DIY Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Brand

Demographics of Books-A-Million fans

Demographic split for Books-A-Million audience in United States
MetricValue
Female74.0%
Male26.0%
Average age44.5
Estimated audience size4,367,153

Audience persona

The typical Books-A-Million fan in United States is more female, around 44.5 years old, with strong DIY Mentality tendencies and a notable affinity for Diary of a Wimpy Kid (film series).

Top regions in United States

Top regions ranked by reach for Books-A-Million in United States
RegionReachAffinity
Florida622,8842.11×
Tennessee328,4183.75×
Georgia256,1621.9×
Texas242,0550.64×
Alabama237,6953.9×
North Carolina188,0051.43×
South Carolina186,9862.85×
Ohio176,4361.31×
Virginia128,1081.2×
Louisiana116,4182.07×
Indiana113,4001.42×
Pennsylvania104,5740.71×
Arkansas87,9982.45×
Mississippi87,2912.43×
Kentucky83,4851.52×
West Virginia82,9414.08×
Illinois70,9150.49×
Michigan68,5660.6×
Maryland63,4650.85×
Maine61,2673.92×
Missouri52,1820.74×
Oklahoma48,4741×
California41,3690.09×
New Jersey39,2360.35×
New York31,7000.13×
Kansas30,7320.89×
Minnesota30,1260.48×
Wisconsin29,6270.45×
Iowa29,0820.81×
New Hampshire23,1731.35×
Connecticut21,1610.48×
Massachusetts13,1990.15×
South Dakota11,8471.17×
Delaware11,0250.92×
Arizona8,7460.1×
Colorado8,2820.12×
Washington8,1890.09×
Oregon4,7280.09×
Utah4,3450.11×
Nevada4,1140.1×
Nebraska3,6820.17×
Washington, District of Columbia3,4890.27×
Vermont3,1810.41×
Idaho2,4890.11×
Rhode Island2,2000.16×
New Mexico2,0610.09×
Hawaii1,3430.07×
North Dakota1,1050.12×
Alaska1,0640.11×
Montana1,0570.09×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Books-A-Million audience
BrandAffinityCategory
Diary of a Wimpy Kid (film series)43.93×Movies & TV
BookBub90.88×Literature
A Million Ways to Die in the West57.94×Movies & TV
OpenAI9.13×Technology & Electronics
Gemini6.44×Technology & Electronics
Indiana Hoosiers football8.39×Sports
Riddick (film)50.03×Movies & TV
Google Books24.62×Literature
Chat GPT5.47×Technology & Electronics
Once Upon a Time in Wonderland71.87×Movies & TV
Eyes Wide Shut14.5×Movies & TV
Barnes & Noble6.22×Literature
Stand by Me (film)14.46×Movies & TV
haas automation inc83.62×Business & Career
American Chemical Society27.05×Business & Career
Floral Design Institute47.9×Business & Career
Warehouse 1333.36×Movies & TV
Kobo Inc.23.98×Literature
Google Maps2.6×Internet & Social Media
Silent Hill (film)12.73×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Books-A-Million audience
TraitClusterScore
DIY MentalityTHRILL1.62
LGBTQ+ IdentityOPEN1.6
Family OrientationCONSERVATISM1.51
Convenience OrientationPREMIUM1.47
Price SensitivityPREMIUM1.45
MindfulnessBALANCE1.43

Worldwide distribution

Worldwide audience distribution share by country for Books-A-Million
CountryShare
United States89.0%
India1.5%
Japan1.2%

See Books-A-Million audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Books-A-Million have in United States?

Books-A-Million has an estimated audience of 4,367,153 people in United States, concentrated in Florida and Tennessee.

What is the gender split and age of Books-A-Million fans?

74.0% of Books-A-Million fans are female, 26.0% are male, with an average age of 44.5 years.

Which brands do Books-A-Million fans like most?

Books-A-Million fans show strongest brand affinity for Diary of a Wimpy Kid (film series) (43.93×), BookBub (90.88×), and A Million Ways to Die in the West (57.94×) over the country average.

Where do Books-A-Million fans live in United States?

Books-A-Million fans in United States are most concentrated in Florida (reach 622,884), Tennessee (reach 328,418), and Georgia (reach 256,162). These three regions account for the largest share of the active audience.

What other brands do Books-A-Million fans also like?

Beyond Books-A-Million itself, the audience over-indexes on BookBub (90.88×), A Million Ways to Die in the West (57.94×), OpenAI (9.13×), and Gemini (6.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Books-A-Million. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.