Books-A-Million Target Market in United States
A data profile of the people who buy, follow and care about Books-A-Million in United States — modelled from more than twelve digital signal sources. Books-A-Million has an estimated audience of 4,728,664 people in United States.
The average Books-A-Million fan in United States is 44.5 years old, more female, and lives primarily in Florida.
The audience is concentrated in Florida, Tennessee, Texas.
Top brand affinities include Diary of a Wimpy Kid (film series), BookBub, A Million Ways to Die in the West, with strongest over-indexing on Diary of a Wimpy Kid (film series) (43.93× the country average).
Demographically, the Books-A-Million audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Early Adopter Mentality, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Books-A-Million fan in United States is more female, around 44.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Diary of a Wimpy Kid (film series).
At a glance
The key figures that characterise the Books-A-Million profile in United States.
Search interest · 12-month trend
Customer demographics of Books-A-Million
74.0% are female, 26.0% are male, average age 44.5.
Gender split
| Metric | Value |
|---|---|
| Female | 74.0% |
| Male | 26.0% |
| Average age | 44.5 |
| Estimated audience size | 4,728,664 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 13% | |
| 30-39 | 13% | |
| 40-49 | 17% | |
| 50+ | 41% |
Geography
Where the Books-A-Million audience in United States is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Virginia | ~90K | 4.24× | |
| 02 | Maine | ~60K | 3.97× | |
| 03 | Alabama | ~200K | 3.81× | |
| 04 | Tennessee | ~300K | 3.61× | |
| 05 | South Carolina | ~200K | 2.68× | |
| 06 | Mississippi | ~90K | 2.49× | |
| 07 | Arkansas | ~90K | 2.42× | |
| 08 | Louisiana | ~100K | 2.15× | |
| 09 | Florida | ~600K | 1.97× | |
| 10 | Georgia | ~200K | 1.81× | |
| 11 | Kentucky | ~80K | 1.48× | |
| 12 | Indiana | ~100K | 1.47× | |
| 13 | North Carolina | ~200K | 1.43× | |
| 14 | New Hampshire | ~20K | 1.39× | |
| 15 | Delaware | ~20K | 1.30× | |
| 16 | Ohio | ~200K | 1.26× | |
| 17 | Virginia | ~100K | 1.13× | |
| 18 | Oklahoma | ~50K | 1.08× | |
| 19 | Kansas | ~30K | 0.89× | |
| 20 | South Dakota | ~9K | 0.86× | |
| 21 | Maryland | ~60K | 0.82× | |
| 22 | Iowa | ~30K | 0.80× | |
| 23 | Missouri | ~50K | 0.74× | |
| 24 | Texas | ~300K | 0.69× | |
| 25 | Pennsylvania | ~100K | 0.66× | |
| 26 | Minnesota | ~40K | 0.66× | |
| 27 | Michigan | ~70K | 0.64× | |
| 28 | Illinois | ~70K | 0.47× | |
| 29 | Connecticut | ~20K | 0.47× | |
| 30 | Vermont | ~4K | 0.46× | |
| 31 | Wisconsin | ~30K | 0.44× | |
| 32 | Alaska | ~4K | 0.41× | |
| 33 | North Dakota | ~3K | 0.37× | |
| 34 | Montana | ~4K | 0.34× | |
| 35 | New Jersey | ~40K | 0.32× | |
| 36 | Hawaii | ~6K | 0.31× | |
| 37 | Washington, District of Columbia | ~4K | 0.30× | |
| 38 | Rhode Island | ~4K | 0.29× | |
| 39 | Utah | ~10K | 0.28× | |
| 40 | Idaho | ~6K | 0.25× | |
| 41 | Nebraska | ~5K | 0.25× | |
| 42 | New Mexico | ~5K | 0.24× | |
| 43 | Massachusetts | ~10K | 0.17× | |
| 44 | Nevada | ~7K | 0.17× | |
| 45 | Oregon | ~8K | 0.16× | |
| 46 | Colorado | ~10K | 0.15× | |
| 47 | New York | ~30K | 0.14× | |
| 48 | Arizona | ~10K | 0.14× | |
| 49 | Washington | ~10K | 0.13× | |
| 50 | California | ~50K | 0.09× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Books-A-Million audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | BookBub | Literature | 90.88× | ||
| 02 | haas automation inc | Business & Career | 83.62× | ||
| 03 | Once Upon a Time in Wonderland | Movies & TV | 71.87× | ||
| 04 | A Million Ways to Die in the West | Movies & TV | 57.94× | ||
| 05 | Riddick (film) | Movies & TV | 50.03× | ||
| 06 | Floral Design Institute | Business & Career | 47.90× | ||
| 07 | Diary of a Wimpy Kid (film series) | Movies & TV | 43.93× | ||
| 08 | Warehouse 13 | Movies & TV | 33.36× | ||
| 09 | American Chemical Society | Business & Career | 27.05× | ||
| 10 | Google Books | Literature | 24.62× | ||
| 11 | Kobo Inc. | Literature | 23.98× | ||
| 12 | Eyes Wide Shut | Movies & TV | 14.50× | ||
| 13 | Stand by Me (film) | Movies & TV | 14.46× | ||
| 14 | OpenAI | Technology & Electronics | 9.13× | ||
| 15 | Audible.com | Literature | 8.52× | ||
| 16 | Indiana Hoosiers football | Sports | 8.39× | ||
| 17 | Gemini | Technology & Electronics | 6.44× | ||
| 18 | Barnes & Noble | Literature | 6.22× | ||
| 19 | Chat GPT | Technology & Electronics | 5.47× | ||
| 20 | Google Maps | Internet & Social Media | 2.60× |
Personality of the Books-A-Million audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.57× | |
| Spirituality | BALANCE | 1.55× | |
| Community Orientation | OPEN | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.94× | |
| Luxury Orientation | PREMIUM | 0.97× | |
| Family Orientation | CONSERVATISM | 0.99× |
Frequently asked questions
Who is Books-A-Million's target market in United States?
Books-A-Million's target market in United States covers an estimated 4,728,664 people, concentrated in Florida and Tennessee.
What is the gender split and age of Books-A-Million customers?
74.0% of the Books-A-Million audience are female, 26.0% are male, with an average age of 44.5 years.
Which brands do Books-A-Million fans like most?
Books-A-Million fans show strongest brand affinity for Diary of a Wimpy Kid (film series) (43.93×), BookBub (90.88×), and A Million Ways to Die in the West (57.94×) over the country average.
Where do Books-A-Million fans live in United States?
Books-A-Million fans in United States are most concentrated in Florida (reach ~600K), Tennessee (reach ~300K), and Texas (reach ~300K). These three regions account for the largest share of the active audience.
What other brands do Books-A-Million fans also like?
Beyond Books-A-Million itself, the audience over-indexes on BookBub (90.88×), A Million Ways to Die in the West (57.94×), Gemini (6.44×), and OpenAI (9.13×) compared to the United States average.
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How to read this data
Audience size is the estimated number of people in United States who actively search for Books-A-Million. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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