Diary of a Wimpy Kid (film series) Audience in United States
Diary of a Wimpy Kid (film series) has an estimated audience of 2,910,773 people in United States. 63.4% are female, 36.6% are male, average age 35.7. Top regions: California, Texas, Florida. Top brand affinities: Alexandra Daddario, Margot Robbie, Night at the Museum, Katie Holmes, Books-A-Million.
The average Diary of a Wimpy Kid (film series) fan in United States is 35.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Alexandra Daddario, Margot Robbie, Night at the Museum, with strongest over-indexing on Alexandra Daddario (113.37× the country average). Demographically, the Diary of a Wimpy Kid (film series) audience skews more female with an average age of 35.7, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of Diary of a Wimpy Kid (film series) fans
| Metric | Value |
|---|---|
| Female | 63.4% |
| Male | 36.6% |
| Average age | 35.7 |
| Estimated audience size | 2,910,773 |
Audience persona
The typical Diary of a Wimpy Kid (film series) fan in United States is more female, around 35.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Alexandra Daddario.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 420,289 | 1.31× |
| Texas | 330,913 | 1.32× |
| Florida | 199,520 | 1.01× |
| New York | 161,502 | 0.99× |
| Illinois | 108,712 | 1.12× |
| Georgia | 104,345 | 1.16× |
| Pennsylvania | 98,632 | 1.01× |
| North Carolina | 94,756 | 1.08× |
| Ohio | 88,418 | 0.99× |
| Michigan | 81,212 | 1.07× |
| Arizona | 75,696 | 1.27× |
| Virginia | 75,339 | 1.06× |
| New Jersey | 74,594 | 1.01× |
| Washington | 62,999 | 1.08× |
| Tennessee | 62,891 | 1.08× |
| Massachusetts | 60,130 | 1.05× |
| Indiana | 59,271 | 1.11× |
| Maryland | 51,284 | 1.02× |
| Missouri | 48,766 | 1.04× |
| Alabama | 45,998 | 1.13× |
| Wisconsin | 45,581 | 1.04× |
| Minnesota | 42,672 | 1.02× |
| South Carolina | 41,671 | 0.95× |
| Colorado | 40,770 | 0.89× |
| Louisiana | 38,638 | 1.03× |
| Kentucky | 38,202 | 1.05× |
| Oklahoma | 37,294 | 1.15× |
| Oregon | 32,844 | 0.98× |
| Utah | 29,648 | 1.14× |
| Nevada | 28,352 | 1.01× |
| Arkansas | 25,108 | 1.05× |
| Iowa | 24,306 | 1.01× |
| Kansas | 24,103 | 1.05× |
| Connecticut | 24,082 | 0.82× |
| Mississippi | 23,588 | 0.98× |
| Nebraska | 15,429 | 1.06× |
| New Mexico | 15,048 | 1.03× |
| Idaho | 14,955 | 1.02× |
| West Virginia | 11,910 | 0.88× |
| Rhode Island | 9,542 | 1.03× |
| New Hampshire | 9,515 | 0.83× |
| Hawaii | 9,136 | 0.73× |
| Maine | 8,370 | 0.8× |
| Delaware | 6,927 | 0.86× |
| Montana | 6,547 | 0.81× |
| Washington, District of Columbia | 6,401 | 0.73× |
| South Dakota | 6,162 | 0.92× |
| North Dakota | 5,605 | 0.94× |
| Alaska | 5,335 | 0.86× |
| Vermont | 3,698 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Alexandra Daddario | 113.37× | Movies & TV |
| Margot Robbie | 71.61× | Movies & TV |
| Night at the Museum | 138.71× | Movies & TV |
| Katie Holmes | 68.99× | Movies & TV |
| Books-A-Million | 69.88× | Literature |
| Kaley Cuoco | 53.52× | Movies & TV |
| Dakota Johnson | 41.16× | Movies & TV |
| Kate Beckinsale | 54.51× | Movies & TV |
| Kristen Stewart | 49.29× | Movies & TV |
| Rugrats | 74.53× | Movies & TV |
| Mads Mikkelsen | 56.58× | Movies & TV |
| Billy Bob Thornton | 27.16× | Movies & TV |
| Emma Stone | 31.19× | Movies & TV |
| Gal Gadot | 41.46× | Fashion & Accessoires |
| Natalie Portman | 29.23× | Movies & TV |
| Jason Momoa | 24.23× | Movies & TV |
| Ice Age (franchise) | 46.18× | Movies & TV |
| Elizabeth Olsen | 27.31× | Movies & TV |
| Anna Kendrick | 28.12× | Movies & TV |
| Alan Menken | 138.78× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.87 |
| Extroversion | THRILL | 1.52 |
| Urban Lifestyle | OPEN | 1.35 |
| Pet Ownership | JOY | 1.24 |
| Indulgence | JOY | 1.22 |
| Tradition | CONSERVATISM | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.7% |
| United Kingdom | 12.6% |
| Germany | 8.6% |
See Diary of a Wimpy Kid (film series) audiences in other countries
- Diary of a Wimpy Kid (film series) — Germany
- Diary of a Wimpy Kid (film series) — United Kingdom
- Diary of a Wimpy Kid (film series) — France
- Diary of a Wimpy Kid (film series) — Italy
- Diary of a Wimpy Kid (film series) — Spain
- Diary of a Wimpy Kid (film series) — Brazil
- Diary of a Wimpy Kid (film series) — Japan
- Diary of a Wimpy Kid (film series) — South Korea
- Diary of a Wimpy Kid (film series) — India
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Frequently asked questions
How many fans does Diary of a Wimpy Kid (film series) have in United States?
Diary of a Wimpy Kid (film series) has an estimated audience of 2,910,773 people in United States, concentrated in California and Texas.
What is the gender split and age of Diary of a Wimpy Kid (film series) fans?
63.4% of Diary of a Wimpy Kid (film series) fans are female, 36.6% are male, with an average age of 35.7 years.
Which brands do Diary of a Wimpy Kid (film series) fans like most?
Diary of a Wimpy Kid (film series) fans show strongest brand affinity for Alexandra Daddario (113.37×), Margot Robbie (71.61×), and Night at the Museum (138.71×) over the country average.
Where do Diary of a Wimpy Kid (film series) fans live in United States?
Diary of a Wimpy Kid (film series) fans in United States are most concentrated in California (reach 420,289), Texas (reach 330,913), and Florida (reach 199,520). These three regions account for the largest share of the active audience.
What other brands do Diary of a Wimpy Kid (film series) fans also like?
Beyond Diary of a Wimpy Kid (film series) itself, the audience over-indexes on Margot Robbie (71.61×), Night at the Museum (138.71×), Katie Holmes (68.99×), and Books-A-Million (69.88×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Diary of a Wimpy Kid (film series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.