Rascasse Audience Intelligence

Diary of a Wimpy Kid (film series) Audience in United States

A data profile of the people who buy, follow and care about Diary of a Wimpy Kid (film series) in United States — modelled from more than twelve digital signal sources. Diary of a Wimpy Kid (film series) has an estimated audience of 2,940,132 people in United States.

#490among Movie / TV Show / Series in United States#1397in Movies & TV

The average Diary of a Wimpy Kid (film series) fan in United States is 35.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Night at the Museum, Books-A-Million, Alan Menken, with strongest over-indexing on Night at the Museum (103.8× the country average).

Demographically, the Diary of a Wimpy Kid (film series) audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Spirituality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Diary of a Wimpy Kid (film series) fan in United States is more female, around 35.7 years old, with strong Spirituality tendencies and a notable affinity for Night at the Museum.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Diary of a Wimpy Kid (film series) profile in United States.

Audience size
2.9M
in United States
Gender
63.4%♀
36.6% male
Age
35.7
average years
Country rank
#10483
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Diary of a Wimpy Kid (film series) viewers

63.4% are female, 36.6% are male, average age 35.7.

Fig. 02

Gender split

63.4%
Female
36.6%
Male
Demographic split for Diary of a Wimpy Kid (film series) audience in United States
MetricValue
Female63.4%
Male36.6%
Average age35.7
Estimated audience size2,940,132
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the Diary of a Wimpy Kid (film series) audience in United States
Age bracketShare%
16-1926%
20-2924%
30-3921%
40-4915%
50+14%
Fig. 04

Worldwide distribution

29.1%

of the worldwide Diary of a Wimpy Kid (film series) audience comes from United States.

Worldwide audience distribution share by country for Diary of a Wimpy Kid (film series)
CountryShare
United States29.1%
Germany13.7%
United Kingdom11.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Diary of a Wimpy Kid (film series) audience in United States is strongest.

Fig. 05

Top regions by affinity

Diary of a Wimpy Kid (film series) fans by region: top regions in United States
#RegionReachAffinity×
01California~400K1.27×
02Texas~300K1.26×
03Arizona~70K1.23×
04Alabama~50K1.15×
05Georgia~100K1.14×
06Oklahoma~40K1.14×
07Utah~30K1.13×
08Indiana~60K1.09×
09Kentucky~40K1.09×
10Arkansas~30K1.08×
11Nebraska~20K1.08×
12Illinois~100K1.07×
13Kansas~20K1.06×
14Louisiana~40K1.05×
15New Mexico~20K1.05×
16Rhode Island~10K1.05×
17North Carolina~90K1.04×
18Michigan~80K1.04×
19Virginia~70K1.04×
20Tennessee~60K1.04×
21Missouri~50K1.04×
22Washington~60K1.03×
23Mississippi~20K1.03×
24Idaho~10K1.03×
25Pennsylvania~100K1.02×
26New Jersey~80K1.02×
27Wisconsin~40K1.02×
28Massachusetts~60K1.01×
29Maryland~50K1.01×
30Nevada~30K1.01×
31Iowa~20K1.01×
32Minnesota~40K1.00×
33North Dakota~6K1.00×
34South Dakota~7K0.99×
35Ohio~90K0.98×
36South Carolina~40K0.97×
37Florida~200K0.96×
38Oregon~30K0.96×
39Alaska~6K0.95×
40New York~200K0.94×
41West Virginia~10K0.92×
42Delaware~7K0.90×
43Colorado~40K0.87×
44New Hampshire~10K0.85×
45Montana~7K0.85×
46Connecticut~20K0.83×
47Maine~9K0.83×
48Vermont~4K0.77×
49Hawaii~10K0.76×
50Washington, District of Columbia~6K0.70×
Fig. 06

Affinity by region

Affinity by region — Diary of a Wimpy Kid (film series), United States
0.70×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Diary of a Wimpy Kid (film series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Diary of a Wimpy Kid (film series) audience
#·InterestCategoryAffinity×
01Alan MenkenMusic & Radio136.97×
02Night at the MuseumMovies & TV103.80×
03Google BooksLiterature52.02×
04Books-A-MillionLiterature43.93×
05James CameronMovies & TV20.30×
06DumboMovies & TV20.00×
07WaterworldMovies & TV20.00×
08Evan Rachel WoodMovies & TV19.81×
09Josh GadMovies & TV19.73×
10MegamindMovies & TV15.93×
11Mulan (1998 film)Movies & TV14.93×
12TangledMovies & TV13.24×
13MonstersMovies & TV13.17×
14ZootopiaMovies & TV11.27×
15Alexandra DaddarioMovies & TV11.22×
16Miley CyrusMusic & Radio9.72×
17romantic comediesMovies & TV9.21×
18Margot RobbieMovies & TV8.07×
19Anne HathawayMovies & TV6.67×
20NickelodeonMovies & TV6.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Diary of a Wimpy Kid (film series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Diary of a Wimpy Kid (film series) audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.47×
Convenience OrientationPREMIUM1.44×
PatriotismCONSERVATISM1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Diary of a Wimpy Kid (film series) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.77×
CreativityOPEN0.81×
Quality AwarenessPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Diary of a Wimpy Kid (film series) have in United States?

Diary of a Wimpy Kid (film series) has an estimated audience of 2,940,132 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Diary of a Wimpy Kid (film series) viewers?

63.4% of Diary of a Wimpy Kid (film series) fans are female, 36.6% are male, with an average age of 35.7 years.

03

Which brands do Diary of a Wimpy Kid (film series) fans like most?

Diary of a Wimpy Kid (film series) fans show strongest brand affinity for Night at the Museum (103.8×), Books-A-Million (43.93×), and Alan Menken (136.97×) over the country average.

04

Where do Diary of a Wimpy Kid (film series) fans live in United States?

Diary of a Wimpy Kid (film series) fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Diary of a Wimpy Kid (film series) fans also like?

Beyond Diary of a Wimpy Kid (film series) itself, the audience over-indexes on Books-A-Million (43.93×), Alan Menken (136.97×), Google Books (52.02×), and Dumbo (20×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Diary of a Wimpy Kid (film series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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