Miley Cyrus Audience in United States

Miley Cyrus logo

Miley Cyrus has an estimated audience of 11,621,143 people in United States. 64.4% are female, 35.6% are male, average age 31.6. Top regions: California, Texas, Florida. Top brand affinities: Angus T. Jones, Noah Cyrus, Lindsay Lohan, Euphoria, Trace Cyrus.

The average Miley Cyrus fan in United States is 31.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Angus T. Jones, Noah Cyrus, Lindsay Lohan, with strongest over-indexing on Angus T. Jones (33.68× the country average). Demographically, the Miley Cyrus audience skews more female with an average age of 31.6, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Pop

Demographics of Miley Cyrus fans

Demographic split for Miley Cyrus audience in United States
MetricValue
Female64.4%
Male35.6%
Average age31.6
Estimated audience size11,621,143

Audience persona

The typical Miley Cyrus fan in United States is more female, around 31.6 years old, with strong Extroversion tendencies and a notable affinity for Angus T. Jones.

Top regions in United States

Top regions ranked by reach for Miley Cyrus in United States
RegionReachAffinity
California1,250,6970.98×
Texas978,9840.98×
Florida765,1210.97×
New York630,1330.97×
Pennsylvania410,7891.05×
Ohio385,6041.08×
Illinois385,2951×
Georgia357,8171×
North Carolina350,1621×
Michigan326,3341.07×
Arizona292,3871.23×
Tennessee283,8231.22×
Virginia263,8410.93×
New Jersey261,8820.89×
Washington239,8911.03×
Indiana227,4571.07×
Massachusetts217,6680.95×
Missouri205,1151.09×
Alabama201,3801.24×
Wisconsin185,3511.06×
Minnesota182,8121.1×
Maryland181,0860.91×
Kentucky178,9881.23×
Colorado176,0300.96×
South Carolina170,5300.98×
Louisiana150,5681×
Oklahoma144,5131.12×
Oregon138,2871.04×
Connecticut120,2671.03×
Utah115,4391.11×
Arkansas104,0521.09×
Nevada103,1920.92×
Iowa99,4321.04×
Kansas90,7150.99×
Mississippi90,2530.94×
Idaho66,8701.15×
West Virginia56,8721.05×
Nebraska55,9750.96×
New Mexico53,8940.92×
New Hampshire44,1170.96×
Hawaii41,4770.83×
Maine41,3250.99×
Rhode Island32,8900.89×
Montana31,3990.97×
Washington, District of Columbia27,0370.77×
Alaska26,4961.07×
Delaware25,7170.8×
South Dakota24,3730.91×
North Dakota20,8130.87×
Vermont17,3430.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Miley Cyrus audience
BrandAffinityCategory
Angus T. Jones33.68×Movies & TV
Noah Cyrus21.07×Music & Radio
Lindsay Lohan9.21×Movies & TV
Euphoria2.4×Movies & TV
Trace Cyrus34.35×Music & Radio
Food and drink1.69×Food & Beverages
Sabrina Carpenter4.53×Music & Radio
Food1.57×Food & Beverages
Zara Larsson9.81×Music & Radio
Taylor Swift2.87×Music & Radio
Harry Potter2.24×Movies & TV
Music of Nigeria7.86×Music & Radio
Pamela Anderson5.21×Movies & TV
Movies1.51×Movies & TV
Scooby-Doo3.17×Movies & TV
Princess Polly6.28×Fashion & Accessoires
Beauty1.5×Beauty & Wellness
Barbie3.53×Movies & TV
Beverages1.59×Food & Beverages
Family1.51×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Miley Cyrus audience
TraitClusterScore
ExtroversionTHRILL1.53
Early Adopter MentalityPOWER1.25
Social Media UsageJOY1.14
SustainabilityBALANCE1.12
LGBTQ+ IdentityOPEN1.12
MindfulnessBALANCE1.1

Worldwide distribution

Worldwide audience distribution share by country for Miley Cyrus
CountryShare
United States38.4%
Germany7.9%
United Kingdom6.4%

See Miley Cyrus audiences in other countries

More Pop audiences in United States

Frequently asked questions

How many fans does Miley Cyrus have in United States?

Miley Cyrus has an estimated audience of 11,621,143 people in United States, concentrated in California and Texas.

What is the gender split and age of Miley Cyrus fans?

64.4% of Miley Cyrus fans are female, 35.6% are male, with an average age of 31.6 years.

Which brands do Miley Cyrus fans like most?

Miley Cyrus fans show strongest brand affinity for Angus T. Jones (33.68×), Noah Cyrus (21.07×), and Lindsay Lohan (9.21×) over the country average.

Where do Miley Cyrus fans live in United States?

Miley Cyrus fans in United States are most concentrated in California (reach 1,250,697), Texas (reach 978,984), and Florida (reach 765,121). These three regions account for the largest share of the active audience.

What other brands do Miley Cyrus fans also like?

Beyond Miley Cyrus itself, the audience over-indexes on Noah Cyrus (21.07×), Lindsay Lohan (9.21×), Euphoria (2.4×), and Trace Cyrus (34.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Miley Cyrus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.