Diary of a Wimpy Kid (film series) Audience in Germany

Diary of a Wimpy Kid (film series) has an estimated audience of 739,467 people in Germany. 68.6% are female, 31.4% are male, average age 40.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Megamind, Keira Knightley, Margot Robbie, Natalie Portman, Scandal (TV series).

The average Diary of a Wimpy Kid (film series) fan in Germany is 40.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Megamind, Keira Knightley, Margot Robbie, with strongest over-indexing on Megamind (240.42× the country average). Demographically, the Diary of a Wimpy Kid (film series) audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Sustainability, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Diary of a Wimpy Kid (film series) fans

Demographic split for Diary of a Wimpy Kid (film series) audience in Germany
MetricValue
Female68.6%
Male31.4%
Average age40.0
Estimated audience size739,467

Audience persona

The typical Diary of a Wimpy Kid (film series) fan in Germany is more female, around 40.0 years old, with strong Sustainability tendencies and a notable affinity for Megamind.

Top regions in Germany

Top regions ranked by reach for Diary of a Wimpy Kid (film series) in Germany
RegionReachAffinity
Nordrhein-Westfalen365,4771.24×
Bayern237,7741.1×
Baden-Württemberg203,1781.1×
Niedersachsen134,4761.03×
Hessen105,4151.03×
Rheinland-Pfalz70,1421.04×
Sachsen64,6030.98×
Berlin60,8761.01×
Schleswig-Holstein48,7611.01×
Brandenburg43,9211.05×
Thüringen31,8670.93×
Hamburg31,4541.03×
Sachsen-Anhalt27,0870.78×
Mecklenburg-Vorpommern21,8150.85×
Saarland14,5300.88×
Bremen11,4050.99×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Diary of a Wimpy Kid (film series) audience
BrandAffinityCategory
Megamind240.42×Movies & TV
Keira Knightley20×Movies & TV
Margot Robbie11.79×Movies & TV
Natalie Portman14.79×Movies & TV
Scandal (TV series)20×Movies & TV
Moulin Rouge!17.87×Movies & TV
Harry Potter3.21×Movies & TV
David Gilmour17.45×Music & Radio
Ken Roczen56.91×Sports
Nina Dobrev15.95×Movies & TV
Helen Mirren12.27×Movies & TV
Zoë Kravitz20×Movies & TV
The Grand Budapest Hotel17.36×Movies & TV
Laura Dern17.49×Movies & TV
Hugendubel5.32×Shopping
Michelle Yeoh17.85×Movies & TV
Jason Momoa6.55×Movies & TV
Karen Gillan14.88×Movies & TV
Big Little Lies (TV series)20×Movies & TV
Jon Hamm10.23×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Diary of a Wimpy Kid (film series) audience
TraitClusterScore
SustainabilityBALANCE1.53
CreativityOPEN1.43
DIY MentalityTHRILL1.35
Urban LifestyleOPEN1.31
Sports ActivityPOWER1.26
Healthy LifestyleBALANCE1.25

Worldwide distribution

Worldwide audience distribution share by country for Diary of a Wimpy Kid (film series)
CountryShare
United States33.7%
United Kingdom12.6%
Germany8.6%

See Diary of a Wimpy Kid (film series) audiences in other countries

More Movies & TV audiences in Germany

Frequently asked questions

How many fans does Diary of a Wimpy Kid (film series) have in Germany?

Diary of a Wimpy Kid (film series) has an estimated audience of 739,467 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Diary of a Wimpy Kid (film series) fans?

68.6% of Diary of a Wimpy Kid (film series) fans are female, 31.4% are male, with an average age of 40.0 years.

Which brands do Diary of a Wimpy Kid (film series) fans like most?

Diary of a Wimpy Kid (film series) fans show strongest brand affinity for Megamind (240.42×), Keira Knightley (20×), and Margot Robbie (11.79×) over the country average.

Where do Diary of a Wimpy Kid (film series) fans live in Germany?

Diary of a Wimpy Kid (film series) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 365,477), Bayern (reach 237,774), and Baden-Württemberg (reach 203,178). These three regions account for the largest share of the active audience.

What other brands do Diary of a Wimpy Kid (film series) fans also like?

Beyond Diary of a Wimpy Kid (film series) itself, the audience over-indexes on Keira Knightley (20×), Margot Robbie (11.79×), Natalie Portman (14.79×), and Scandal (TV series) (20×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Diary of a Wimpy Kid (film series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.