Diary of a Wimpy Kid (film series) Audience in Germany

Diary of a Wimpy Kid (film series) has an estimated audience of 739,467 people in Germany. 68.6% are female, 31.4% are male, average age 40.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Figure painting (hobby), Timo Hildebrand, Dog breed, Progressive rock.
The average Diary of a Wimpy Kid (film series) fan in Germany is 40.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Figure painting (hobby), Timo Hildebrand, with strongest over-indexing on Rossmann (1.93× the country average). Demographically, the Diary of a Wimpy Kid (film series) audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Sustainability, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of Diary of a Wimpy Kid (film series) fans
| Metric | Value |
|---|---|
| Female | 68.6% |
| Male | 31.4% |
| Average age | 40.0 |
| Estimated audience size | 739,467 |
Audience persona
The typical Diary of a Wimpy Kid (film series) fan in Germany is more female, around 40.0 years old, with strong Sustainability tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 365,477 | 1.24× |
| Bayern | 237,774 | 1.1× |
| Baden-Württemberg | 203,178 | 1.1× |
| Niedersachsen | 134,476 | 1.03× |
| Hessen | 105,415 | 1.03× |
| Rheinland-Pfalz | 70,142 | 1.04× |
| Sachsen | 64,603 | 0.98× |
| Berlin | 60,876 | 1.01× |
| Schleswig-Holstein | 48,761 | 1.01× |
| Brandenburg | 43,921 | 1.05× |
| Thüringen | 31,867 | 0.93× |
| Hamburg | 31,454 | 1.03× |
| Sachsen-Anhalt | 27,087 | 0.78× |
| Mecklenburg-Vorpommern | 21,815 | 0.85× |
| Saarland | 14,530 | 0.88× |
| Bremen | 11,405 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.93× | Shopping |
| Figure painting (hobby) | 8.06× | Arts & Culture |
| Timo Hildebrand | 17.85× | Sports |
| Dog breed | 1.74× | Pets & Animals |
| Progressive rock | 2.85× | Music & Radio |
| Esra Erol | 9.66× | Movies & TV |
| Home Office | 2× | Business & Career |
| Artistic inspiration | 1.77× | Arts & Culture |
| JibJab | 17.45× | Internet & Social Media |
| La rosa de Guadalupe | 20× | Movies & TV |
| Combat sport | 1.62× | Sports |
| Gran Torino | 5.1× | Movies & TV |
| Guitar pedalboard | 20× | Music & Radio |
| Personalised Gifts | 1.72× | Home & Garden |
| Urban horticulture | 1.53× | Home & Garden |
| Time (magazine) | 1.74× | News |
| Minestrone | 2.13× | Food & Beverages |
| Mothercare | 1.54× | Kids & Family |
| Oracle Certification Program | 17.36× | Technology & Electronics |
| Škoda Kodiaq | 1.53× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.53 |
| Creativity | OPEN | 1.43 |
| DIY Mentality | THRILL | 1.35 |
| Urban Lifestyle | OPEN | 1.31 |
| Sports Activity | POWER | 1.26 |
| Healthy Lifestyle | BALANCE | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.7% |
| United Kingdom | 12.6% |
| Germany | 8.6% |
See Diary of a Wimpy Kid (film series) audiences in other countries
- Diary of a Wimpy Kid (film series) — United States
- Diary of a Wimpy Kid (film series) — United Kingdom
- Diary of a Wimpy Kid (film series) — France
- Diary of a Wimpy Kid (film series) — Italy
- Diary of a Wimpy Kid (film series) — Spain
- Diary of a Wimpy Kid (film series) — Brazil
- Diary of a Wimpy Kid (film series) — Japan
- Diary of a Wimpy Kid (film series) — South Korea
- Diary of a Wimpy Kid (film series) — India
More Movies & TV audiences in Germany
- Harry Potter (28,862,674)
- Tagesschau (23,589,817)
- Euphoria (17,064,080)
- Batman (12,967,592)
- Sportschau (12,473,404)
Frequently asked questions
How many fans does Diary of a Wimpy Kid (film series) have in Germany?
Diary of a Wimpy Kid (film series) has an estimated audience of 739,467 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Diary of a Wimpy Kid (film series) fans?
68.6% of Diary of a Wimpy Kid (film series) fans are female, 31.4% are male, with an average age of 40.0 years.
Which brands do Diary of a Wimpy Kid (film series) fans like most?
Diary of a Wimpy Kid (film series) fans show strongest brand affinity for Rossmann (1.93×), Figure painting (hobby) (8.06×), and Timo Hildebrand (17.85×) over the country average.
Where do Diary of a Wimpy Kid (film series) fans live in Germany?
Diary of a Wimpy Kid (film series) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 365,477), Bayern (reach 237,774), and Baden-Württemberg (reach 203,178). These three regions account for the largest share of the active audience.
What other brands do Diary of a Wimpy Kid (film series) fans also like?
Beyond Diary of a Wimpy Kid (film series) itself, the audience over-indexes on Figure painting (hobby) (8.06×), Timo Hildebrand (17.85×), Dog breed (1.74×), and Progressive rock (2.85×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Diary of a Wimpy Kid (film series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.