Rascasse Audience Intelligence

Diary of a Wimpy Kid (film series) Audience in Germany

A data profile of the people who buy, follow and care about Diary of a Wimpy Kid (film series) in Germany — modelled from more than twelve digital signal sources. Diary of a Wimpy Kid (film series) has an estimated audience of 1,383,594 people in Germany.

#141among Movie / TV Show / Series in Germany#476in Movies & TV

The average Diary of a Wimpy Kid (film series) fan in Germany is 40.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Megamind, Hugendubel, This Is Us (TV series), with strongest over-indexing on Megamind (280.54× the country average).

Demographically, the Diary of a Wimpy Kid (film series) audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Extroversion, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Diary of a Wimpy Kid (film series) fan in Germany is more female, around 40.0 years old, with strong Extroversion tendencies and a notable affinity for Megamind.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Diary of a Wimpy Kid (film series) profile in Germany.

Audience size
1.4M
in Germany
Gender
68.6%♀
31.4% male
Age
40.0
average years
Country rank
#4811
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Diary of a Wimpy Kid (film series) viewers

68.6% are female, 31.4% are male, average age 40.0.

Fig. 02

Gender split

68.6%
Female
31.4%
Male
Demographic split for Diary of a Wimpy Kid (film series) audience in Germany
MetricValue
Female68.6%
Male31.4%
Average age40.0
Estimated audience size1,383,594
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Diary of a Wimpy Kid (film series) audience in Germany
Age bracketShare%
16-1916%
20-2922%
30-3923%
40-4918%
50+23%
Fig. 04

Worldwide distribution

13.7%

of the worldwide Diary of a Wimpy Kid (film series) audience comes from Germany.

Worldwide audience distribution share by country for Diary of a Wimpy Kid (film series)
CountryShare
United States29.1%
Germany13.7%
United Kingdom11.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Diary of a Wimpy Kid (film series) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Diary of a Wimpy Kid (film series) fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~400K1.20×
02Baden-Württemberg~200K1.08×
03Bayern~200K1.07×
04Brandenburg~40K1.06×
05Rheinland-Pfalz~70K1.04×
06Niedersachsen~100K1.02×
07Schleswig-Holstein~50K1.02×
08Hamburg~30K1.02×
09Bremen~10K1.02×
10Hessen~100K1.00×
11Sachsen~70K0.99×
12Berlin~60K0.97×
13Thüringen~30K0.95×
14Saarland~20K0.93×
15Mecklenburg-Vorpommern~20K0.87×
16Sachsen-Anhalt~30K0.80×
Fig. 06

Affinity by region

Affinity by region — Diary of a Wimpy Kid (film series), Germany
0.80×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Diary of a Wimpy Kid (film series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Diary of a Wimpy Kid (film series) audience
#·InterestCategoryAffinity×
01MegamindMovies & TV280.54×
02This Is Us (TV series)Movies & TV68.37×
03Michelle YeohMovies & TV67.36×
04HugendubelShopping20.00×
05Keira KnightleyMovies & TV20.00×
06Scandal (TV series)Movies & TV20.00×
07David GilmourMusic & Radio20.00×
08Zoë KravitzMovies & TV20.00×
09The Grand Budapest HotelMovies & TV20.00×
10Lego MinecraftKids & Family20.00×
11Big Little Lies (TV series)Movies & TV20.00×
12Lego Harry PotterMovies & TV17.40×
13HingeInternet & Social Media16.37×
14Moulin Rouge!Movies & TV16.30×
15Natalie PortmanMovies & TV15.90×
16Karen GillanMovies & TV14.96×
17Margot RobbieMovies & TV9.46×
18Jason MomoaMovies & TV8.04×
19Walt Disney WorldTravel & Leisure5.96×
20Harry PotterMovies & TV2.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Diary of a Wimpy Kid (film series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Diary of a Wimpy Kid (film series) audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.47×
Convenience OrientationPREMIUM1.33×
SustainabilityBALANCE1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Diary of a Wimpy Kid (film series) audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.67×
PatriotismCONSERVATISM0.74×
Sports ActivityPOWER0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Diary of a Wimpy Kid (film series) have in Germany?

Diary of a Wimpy Kid (film series) has an estimated audience of 1,383,594 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Diary of a Wimpy Kid (film series) viewers?

68.6% of Diary of a Wimpy Kid (film series) fans are female, 31.4% are male, with an average age of 40.0 years.

03

Which brands do Diary of a Wimpy Kid (film series) fans like most?

Diary of a Wimpy Kid (film series) fans show strongest brand affinity for Megamind (280.54×), Hugendubel (20×), and This Is Us (TV series) (68.37×) over the country average.

04

Where do Diary of a Wimpy Kid (film series) fans live in Germany?

Diary of a Wimpy Kid (film series) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Diary of a Wimpy Kid (film series) fans also like?

Beyond Diary of a Wimpy Kid (film series) itself, the audience over-indexes on Hugendubel (20×), This Is Us (TV series) (68.37×), Michelle Yeoh (67.36×), and Keira Knightley (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in Germany

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Diary of a Wimpy Kid (film series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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