Rascasse Audience Intelligence

Lego Harry Potter Audience in Germany

A data profile of the people who buy, follow and care about Lego Harry Potter in Germany — modelled from more than twelve digital signal sources. Lego Harry Potter has an estimated audience of 605,230 people in Germany.

#479among Movie / TV Show / Series in Germany#1461in Movies & TV

The average Lego Harry Potter fan in Germany is 35.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Lego Minecraft, Lego Technic, Godzilla, with strongest over-indexing on Lego Minecraft (49.25× the country average).

Demographically, the Lego Harry Potter audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Lego Harry Potter fan in Germany is more female, around 35.1 years old, with strong Patriotism tendencies and a notable affinity for Lego Minecraft.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lego Harry Potter profile in Germany.

Audience size
605K
in Germany
Gender
56.5%♀
43.5% male
Age
35.1
average years
Country rank
#10029
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lego Harry Potter viewers

56.5% are female, 43.5% are male, average age 35.1.

Fig. 02

Gender split

56.5%
Female
43.5%
Male
Demographic split for Lego Harry Potter audience in Germany
MetricValue
Female56.5%
Male43.5%
Average age35.1
Estimated audience size605,230
Fig. 03

Age distribution

Ø 35.1
average years
Age distribution of the Lego Harry Potter audience in Germany
Age bracketShare%
16-1925%
20-2927%
30-3921%
40-4915%
50+11%
Fig. 04

Worldwide distribution

11.4%

of the worldwide Lego Harry Potter audience comes from Germany.

Worldwide audience distribution share by country for Lego Harry Potter
CountryShare
France11.7%
United States11.6%
Germany11.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lego Harry Potter audience in Germany is strongest.

Fig. 05

Top regions by affinity

Lego Harry Potter fans by region: top regions in Germany
#RegionReachAffinity×
01Schleswig-Holstein~30K1.24×
02Nordrhein-Westfalen~200K1.16×
03Niedersachsen~70K1.14×
04Sachsen~30K1.14×
05Thüringen~20K1.06×
06Sachsen-Anhalt~20K1.04×
07Brandenburg~20K1.03×
08Mecklenburg-Vorpommern~10K0.98×
09Rheinland-Pfalz~30K0.97×
10Saarland~7K0.96×
11Bayern~90K0.95×
12Bremen~5K0.92×
13Hamburg~10K0.90×
14Baden-Württemberg~70K0.87×
15Hessen~40K0.86×
16Berlin~20K0.78×
Fig. 06

Affinity by region

Affinity by region — Lego Harry Potter, Germany
0.78×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lego Harry Potter audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lego Harry Potter audience
#·InterestCategoryAffinity×
01Lego Minifigures (theme)Kids & Family50.88×
02Lego City UndercoverGames50.03×
03Lego MinecraftKids & Family49.25×
04Lego Jurassic WorldGames48.20×
05Lego Batman: The VideogameGames43.82×
06Lego TechnicKids & Family37.52×
07Lego CreatorKids & Family30.20×
08Lego CityKids & Family27.00×
09Lego MindstormsKids & Family25.73×
10Lego minifigureKids & Family23.85×
11Lego FriendsKids & Family23.13×
12Lego Marvel Super HeroesKids & Family21.11×
13The Wizarding World of Harry Potter (Universal Orlando Resort)Travel & Leisure17.98×
14Diary of a Wimpy Kid (film series)Movies & TV17.40×
15Held der SteineInternet & Social Media16.77×
16Lego Star WarsKids & Family15.46×
17GodzillaMovies & TV13.01×
18LegolandTravel & Leisure9.79×
19Harry PotterMovies & TV4.41×
20SupermanMovies & TV4.24×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lego Harry Potter audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lego Harry Potter audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.39×
Early Adopter MentalityPOWER1.29×
Convenience OrientationPREMIUM1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lego Harry Potter audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.80×
Design AffinityPREMIUM0.82×
MindfulnessBALANCE0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lego Harry Potter have in Germany?

Lego Harry Potter has an estimated audience of 605,230 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Lego Harry Potter viewers?

56.5% of Lego Harry Potter fans are female, 43.5% are male, with an average age of 35.1 years.

03

Which brands do Lego Harry Potter fans like most?

Lego Harry Potter fans show strongest brand affinity for Lego Minecraft (49.25×), Lego Technic (37.52×), and Godzilla (13.01×) over the country average.

04

Where do Lego Harry Potter fans live in Germany?

Lego Harry Potter fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~90K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Lego Harry Potter fans also like?

Beyond Lego Harry Potter itself, the audience over-indexes on Lego Technic (37.52×), Godzilla (13.01×), Lego Minifigures (theme) (50.88×), and Harry Potter (4.41×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in Germany

See Lego Harry Potter audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Lego Harry Potter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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