Lego Harry Potter Audience in Germany
Lego Harry Potter has an estimated audience of 613,543 people in Germany. 56.5% are female, 43.5% are male, average age 35.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Lego Minecraft, Godzilla, Lego Technic, Lego Minifigures (theme), Harry Potter.
The average Lego Harry Potter fan in Germany is 35.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Lego Minecraft, Godzilla, Lego Technic, with strongest over-indexing on Lego Minecraft (49.25× the country average). Demographically, the Lego Harry Potter audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Family Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of Lego Harry Potter fans
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 35.1 |
| Estimated audience size | 613,543 |
Audience persona
The typical Lego Harry Potter fan in Germany is more female, around 35.1 years old, with strong Family Orientation tendencies and a notable affinity for Lego Minecraft.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 162,987 | 1.21× |
| Bayern | 94,059 | 0.95× |
| Baden-Württemberg | 72,173 | 0.86× |
| Niedersachsen | 68,880 | 1.16× |
| Hessen | 40,976 | 0.88× |
| Sachsen | 34,151 | 1.13× |
| Rheinland-Pfalz | 29,291 | 0.95× |
| Schleswig-Holstein | 27,559 | 1.25× |
| Berlin | 22,114 | 0.81× |
| Brandenburg | 19,794 | 1.04× |
| Thüringen | 16,601 | 1.06× |
| Sachsen-Anhalt | 16,213 | 1.02× |
| Hamburg | 12,710 | 0.92× |
| Mecklenburg-Vorpommern | 11,341 | 0.97× |
| Saarland | 6,666 | 0.88× |
| Bremen | 4,730 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lego Minecraft | 49.25× | Kids & Family |
| Godzilla | 13.01× | Movies & TV |
| Lego Technic | 37.52× | Kids & Family |
| Lego Minifigures (theme) | 50.88× | Kids & Family |
| Harry Potter | 4.41× | Movies & TV |
| Lego Jurassic World | 48.2× | Games |
| The Wizarding World of Harry Potter (Universal Orlando Resort) | 17.98× | Travel & Leisure |
| Diary of a Wimpy Kid (film series) | 17.4× | Movies & TV |
| Lego City | 27× | Kids & Family |
| Lego City Undercover | 50.03× | Games |
| Lego Star Wars | 15.46× | Kids & Family |
| Lego minifigure | 23.85× | Kids & Family |
| Lego Creator | 30.2× | Kids & Family |
| Lego Friends | 23.13× | Kids & Family |
| Superman | 4.24× | Movies & TV |
| Legoland | 9.79× | Travel & Leisure |
| Held der Steine | 16.77× | Internet & Social Media |
| Lego Marvel Super Heroes | 21.11× | Kids & Family |
| Lego Batman: The Videogame | 43.82× | Games |
| Lego Mindstorms | 25.73× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.55 |
| Risk Appetite | THRILL | 1.43 |
| Early Adopter Mentality | POWER | 1.25 |
| DIY Mentality | THRILL | 1.24 |
| Sustainability | BALANCE | 1.18 |
| Urban Lifestyle | OPEN | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 11.7% |
| United States | 11.6% |
| France | 11.5% |
See Lego Harry Potter audiences in other countries
More Movies & TV audiences in Germany
- Harry Potter (28,862,674)
- Tagesschau (23,589,817)
- Euphoria (17,064,080)
- Batman (12,967,592)
- Sportschau (12,473,404)
Frequently asked questions
How many fans does Lego Harry Potter have in Germany?
Lego Harry Potter has an estimated audience of 613,543 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Lego Harry Potter fans?
56.5% of Lego Harry Potter fans are female, 43.5% are male, with an average age of 35.1 years.
Which brands do Lego Harry Potter fans like most?
Lego Harry Potter fans show strongest brand affinity for Lego Minecraft (49.25×), Godzilla (13.01×), and Lego Technic (37.52×) over the country average.
Where do Lego Harry Potter fans live in Germany?
Lego Harry Potter fans in Germany are most concentrated in Nordrhein-Westfalen (reach 162,987), Bayern (reach 94,059), and Baden-Württemberg (reach 72,173). These three regions account for the largest share of the active audience.
What other brands do Lego Harry Potter fans also like?
Beyond Lego Harry Potter itself, the audience over-indexes on Godzilla (13.01×), Lego Technic (37.52×), Lego Minifigures (theme) (50.88×), and Harry Potter (4.41×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lego Harry Potter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.