Lego Harry Potter Audience in United States

Lego Harry Potter logo

Lego Harry Potter has an estimated audience of 610,173 people in United States. 57.9% are female, 42.1% are male, average age 33.1. Top regions: California, Texas, Florida. Top brand affinities: Radeberger Brewery, Mark Harmon, Avengers (band), Harry Potter, Superman.

The average Lego Harry Potter fan in United States is 33.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Radeberger Brewery, Mark Harmon, Avengers (band), with strongest over-indexing on Radeberger Brewery (1090.72× the country average). Demographically, the Lego Harry Potter audience skews more female with an average age of 33.1, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Lego Harry Potter fans

Demographic split for Lego Harry Potter audience in United States
MetricValue
Female57.9%
Male42.1%
Average age33.1
Estimated audience size610,173

Audience persona

The typical Lego Harry Potter fan in United States is more female, around 33.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Radeberger Brewery.

Top regions in United States

Top regions ranked by reach for Lego Harry Potter in United States
RegionReachAffinity
California69,8371.04×
Texas52,5801×
Florida39,4310.95×
New York30,1330.88×
Illinois23,0851.14×
Ohio21,1721.13×
Pennsylvania20,1970.98×
Michigan17,8631.12×
North Carolina16,8690.92×
Georgia15,5670.83×
Virginia14,9921.01×
Washington14,3161.17×
New Jersey13,8220.89×
Indiana13,2561.19×
Massachusetts12,9081.07×
Tennessee11,9300.97×
Missouri11,3891.16×
Colorado11,3741.18×
Arizona10,9790.88×
Wisconsin10,4191.13×
Minnesota10,0291.15×
Utah9,5271.74×
Maryland8,8530.84×
Kentucky8,4761.11×
South Carolina8,0980.88×
Oregon8,0121.15×
Alabama6,9090.81×
Oklahoma6,8461.01×
Connecticut6,1981.01×
Iowa5,7441.14×
Kansas5,5291.15×
Nevada5,3590.91×
Louisiana5,1350.65×
Arkansas5,0351×
Idaho3,9231.28×
Nebraska3,7151.21×
New Hampshire3,5981.5×
Mississippi3,2560.65×
West Virginia2,6730.94×
New Mexico2,5390.83×
Maine2,1851×
Hawaii1,7030.65×
Montana1,6150.95×
Rhode Island1,5130.78×
North Dakota1,2420.99×
Washington, District of Columbia1,2150.66×
South Dakota1,1990.85×
Delaware1,1850.7×
Vermont1,1621.09×
Alaska1,0230.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lego Harry Potter audience
BrandAffinityCategory
Radeberger Brewery1090.72×Food & Beverages
Mark Harmon100.57×Movies & TV
Avengers (band)64×Music & Radio
Harry Potter11.16×Movies & TV
Superman5.97×Movies & TV
Harry Potter and the Half-Blood Prince (video game)70.81×Games
Lego Club Magazine169.71×Kids & Family
Alan Rickman70.89×Movies & TV
Harry Potter and the Chamber of Secrets (video game)83.57×Games
Legends (comics)30.25×Literature
Lego Minifigures (theme)63.1×Kids & Family
Tom Felton30.41×Movies & TV
Lego Castle120.49×Kids & Family
Lego Space97.01×Kids & Family
Maggie Smith28.85×Movies & TV
Larry Bird22.11×Sports
Lego Harry Potter: Years 1–4119.57×Games
Lego City53.91×Kids & Family
RoboCop (comics)34.47×Literature
Doctor Stranger29.54×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lego Harry Potter audience
TraitClusterScore
Luxury OrientationPREMIUM2.23
Quality AwarenessPREMIUM1.92
Early Adopter MentalityPOWER1.57
Price SensitivityPREMIUM1.55
DIY MentalityTHRILL1.54
Design AffinityPREMIUM1.5

Worldwide distribution

Worldwide audience distribution share by country for Lego Harry Potter
CountryShare
Germany11.7%
United States11.6%
France11.5%

See Lego Harry Potter audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Lego Harry Potter have in United States?

Lego Harry Potter has an estimated audience of 610,173 people in United States, concentrated in California and Texas.

What is the gender split and age of Lego Harry Potter fans?

57.9% of Lego Harry Potter fans are female, 42.1% are male, with an average age of 33.1 years.

Which brands do Lego Harry Potter fans like most?

Lego Harry Potter fans show strongest brand affinity for Radeberger Brewery (1090.72×), Mark Harmon (100.57×), and Avengers (band) (64×) over the country average.

Where do Lego Harry Potter fans live in United States?

Lego Harry Potter fans in United States are most concentrated in California (reach 69,837), Texas (reach 52,580), and Florida (reach 39,431). These three regions account for the largest share of the active audience.

What other brands do Lego Harry Potter fans also like?

Beyond Lego Harry Potter itself, the audience over-indexes on Mark Harmon (100.57×), Avengers (band) (64×), Harry Potter (11.16×), and Superman (5.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lego Harry Potter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.