Rascasse Audience Intelligence

Lego Harry Potter Audience in United States

A data profile of the people who buy, follow and care about Lego Harry Potter in United States — modelled from more than twelve digital signal sources. Lego Harry Potter has an estimated audience of 615,332 people in United States.

#2783among Movie / TV Show / Series in United States#6029in Movies & TV

The average Lego Harry Potter fan in United States is 33.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Radeberger Brewery, Mark Harmon, Avengers (band), with strongest over-indexing on Radeberger Brewery (1090.72× the country average).

Demographically, the Lego Harry Potter audience skews more female with an average age of 33.1, and over-indexes on personality traits such as Extroversion, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lego Harry Potter fan in United States is more female, around 33.1 years old, with strong Extroversion tendencies and a notable affinity for Radeberger Brewery.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lego Harry Potter profile in United States.

Audience size
615K
in United States
Gender
57.9%♀
42.1% male
Age
33.1
average years
Country rank
#32312
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lego Harry Potter viewers

57.9% are female, 42.1% are male, average age 33.1.

Fig. 02

Gender split

57.9%
Female
42.1%
Male
Demographic split for Lego Harry Potter audience in United States
MetricValue
Female57.9%
Male42.1%
Average age33.1
Estimated audience size615,332
Fig. 03

Age distribution

Ø 33.1
average years
Age distribution of the Lego Harry Potter audience in United States
Age bracketShare%
16-1930%
20-2929%
30-3921%
40-4913%
50+8%
Fig. 04

Worldwide distribution

11.6%

of the worldwide Lego Harry Potter audience comes from United States.

Worldwide audience distribution share by country for Lego Harry Potter
CountryShare
France11.7%
United States11.6%
Germany11.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lego Harry Potter audience in United States is strongest.

Fig. 05

Top regions by affinity

Lego Harry Potter fans by region: top regions in United States
#RegionReachAffinity×
01Utah~9K1.68×
02Idaho~4K1.35×
03New Hampshire~3K1.34×
04Nebraska~4K1.16×
05Iowa~6K1.15×
06Wisconsin~10K1.14×
07Indiana~10K1.13×
08Minnesota~10K1.11×
09Kentucky~8K1.11×
10North Dakota~1K1.11×
11Washington~10K1.10×
12Colorado~10K1.10×
13Missouri~10K1.09×
14Kansas~5K1.09×
15Illinois~20K1.08×
16Ohio~20K1.08×
17Michigan~20K1.08×
18Oregon~8K1.08×
19Maine~2K1.04×
20South Dakota~1K1.03×
21Vermont~1K1.03×
22Massachusetts~10K1.02×
23West Virginia~3K1.01×
24Oklahoma~7K1.00×
25Arkansas~5K1.00×
26California~70K0.99×
27Connecticut~6K0.99×
28Montana~2K0.99×
29Tennessee~10K0.98×
30Texas~50K0.97×
31Pennsylvania~20K0.97×
32Virginia~10K0.97×
33Alaska~1K0.94×
34Florida~40K0.93×
35Nevada~5K0.91×
36North Carolina~20K0.89×
37New Jersey~10K0.89×
38Rhode Island~2K0.89×
39Arizona~10K0.88×
40Maryland~9K0.87×
41New Mexico~3K0.87×
42South Carolina~8K0.86×
43Alabama~7K0.86×
44Delaware~1K0.86×
45New York~30K0.84×
46Georgia~20K0.81×
47Mississippi~4K0.76×
48Hawaii~2K0.76×
49Washington, District of Columbia~1K0.74×
50Louisiana~6K0.71×
Fig. 06

Affinity by region

Affinity by region — Lego Harry Potter, United States
0.71×1.00×1.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lego Harry Potter audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lego Harry Potter audience
#·InterestCategoryAffinity×
01Radeberger BreweryFood & Beverages1090.72×
02Lego Club MagazineKids & Family169.71×
03Harry Potter and the Deathly Hallows – Part 2 (video game)Games126.92×
04Lego CastleKids & Family120.49×
05Lego Harry Potter: Years 1–4Games119.57×
06Mark HarmonMovies & TV100.57×
07Lego SpaceKids & Family97.01×
08Harry Potter and the Chamber of Secrets (video game)Games83.57×
09Alan RickmanMovies & TV70.89×
10Harry Potter and the Half-Blood Prince (video game)Games70.81×
11Avengers (band)Music & Radio64.00×
12Lego Minifigures (theme)Kids & Family63.10×
13Lego CityKids & Family53.91×
14RoboCop (comics)Literature34.47×
15Tom FeltonMovies & TV30.41×
16Legends (comics)Literature30.25×
17Maggie SmithMovies & TV28.85×
18Larry BirdSports22.11×
19Harry PotterMovies & TV11.16×
20SupermanMovies & TV5.97×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lego Harry Potter audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lego Harry Potter audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.38×
Healthy LifestyleBALANCE1.34×
SustainabilityBALANCE1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lego Harry Potter audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.94×
DIY MentalityTHRILL0.95×
Career OrientationPOWER0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lego Harry Potter have in United States?

Lego Harry Potter has an estimated audience of 615,332 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Lego Harry Potter viewers?

57.9% of Lego Harry Potter fans are female, 42.1% are male, with an average age of 33.1 years.

03

Which brands do Lego Harry Potter fans like most?

Lego Harry Potter fans show strongest brand affinity for Radeberger Brewery (1090.72×), Mark Harmon (100.57×), and Avengers (band) (64×) over the country average.

04

Where do Lego Harry Potter fans live in United States?

Lego Harry Potter fans in United States are most concentrated in California (reach ~70K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Lego Harry Potter fans also like?

Beyond Lego Harry Potter itself, the audience over-indexes on Mark Harmon (100.57×), Avengers (band) (64×), Harry Potter (11.16×), and Harry Potter and the Deathly Hallows – Part 2 (video game) (126.92×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Lego Harry Potter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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