Mark Harmon Audience in United States

Mark Harmon logo

Mark Harmon has an estimated audience of 2,771,924 people in United States. 63.4% are female, 36.6% are male, average age 49.0. Top regions: California, Texas, Florida. Top brand affinities: Tom Selleck, Angie Harmon, Shemar Moore, Simon Helberg, David Boreanaz.

The average Mark Harmon fan in United States is 49.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Tom Selleck, Angie Harmon, Shemar Moore, with strongest over-indexing on Tom Selleck (22.55× the country average). Demographically, the Mark Harmon audience skews more female with an average age of 49.0, and over-indexes on personality traits such as Patriotism, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Mark Harmon fans

Demographic split for Mark Harmon audience in United States
MetricValue
Female63.4%
Male36.6%
Average age49.0
Estimated audience size2,771,924

Audience persona

The typical Mark Harmon fan in United States is more female, around 49.0 years old, with strong Patriotism tendencies and a notable affinity for Tom Selleck.

Top regions in United States

Top regions ranked by reach for Mark Harmon in United States
RegionReachAffinity
California222,3570.73×
Texas200,1800.84×
Florida164,5180.88×
New York110,6650.71×
Ohio101,4411.19×
Pennsylvania97,7601.05×
North Carolina85,6811.03×
Michigan84,9481.17×
Illinois84,8840.92×
Georgia78,1830.92×
Tennessee66,6891.2×
Arizona63,2891.12×
Virginia62,6450.93×
Indiana62,3111.23×
Missouri56,7211.27×
Alabama55,0701.42×
Washington53,7670.97×
New Jersey51,4780.73×
Wisconsin45,2261.08×
South Carolina44,7441.07×
Massachusetts44,7240.82×
Kentucky42,5771.23×
Oklahoma37,8711.23×
Maryland37,5460.79×
Minnesota37,5210.94×
Colorado37,3670.86×
Oregon34,1621.08×
Louisiana34,0080.95×
Arkansas28,2101.24×
Kansas25,6441.17×
Iowa25,1811.1×
Mississippi23,8151.04×
Connecticut22,6540.81×
Utah22,0780.89×
Nevada21,9250.82×
Idaho16,1751.16×
West Virginia16,1581.25×
Nebraska14,0171.01×
Maine11,8431.19×
New Mexico11,7830.85×
New Hampshire11,6641.07×
Hawaii9,1340.77×
Montana9,0081.17×
Rhode Island7,3090.83×
Delaware6,7580.88×
South Dakota6,3130.99×
Alaska5,8980.99×
North Dakota5,1600.91×
Vermont4,4940.92×
Wyoming4,4631.09×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mark Harmon audience
BrandAffinityCategory
Tom Selleck22.55×Movies & TV
Angie Harmon18.16×Movies & TV
Shemar Moore13.97×Movies & TV
Simon Helberg20.32×Movies & TV
David Boreanaz18.22×Movies & TV
Brittany Snow6.57×Movies & TV
MSN2.73×News
Donnie Wahlberg11.84×Movies & TV
CBS2.5×Movies & TV
JAG (TV series)14.09×Movies & TV
Virtue2.64×Politics & Society
Fox News Channel1.74×Movies & TV
Pinterest1.99×Internet & Social Media
Sam Elliott5.66×Movies & TV
Family1.53×Kids & Family
Blue Bloods (TV series)9.2×Movies & TV
Nature1.76×Home & Garden
NBC1.87×Movies & TV
United States1.51×Travel & Leisure
Cooking1.51×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mark Harmon audience
TraitClusterScore
PatriotismCONSERVATISM1.55
Price SensitivityPREMIUM1.17
Need for SecurityCONSERVATISM1.1
TraditionCONSERVATISM1.09
SpiritualityBALANCE1.05
CreativityOPEN1.03

Worldwide distribution

Worldwide audience distribution share by country for Mark Harmon
CountryShare
United States42.5%
United Kingdom7.5%
Germany6.7%

See Mark Harmon audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Mark Harmon have in United States?

Mark Harmon has an estimated audience of 2,771,924 people in United States, concentrated in California and Texas.

What is the gender split and age of Mark Harmon fans?

63.4% of Mark Harmon fans are female, 36.6% are male, with an average age of 49.0 years.

Which brands do Mark Harmon fans like most?

Mark Harmon fans show strongest brand affinity for Tom Selleck (22.55×), Angie Harmon (18.16×), and Shemar Moore (13.97×) over the country average.

Where do Mark Harmon fans live in United States?

Mark Harmon fans in United States are most concentrated in California (reach 222,357), Texas (reach 200,180), and Florida (reach 164,518). These three regions account for the largest share of the active audience.

What other brands do Mark Harmon fans also like?

Beyond Mark Harmon itself, the audience over-indexes on Angie Harmon (18.16×), Shemar Moore (13.97×), Simon Helberg (20.32×), and David Boreanaz (18.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mark Harmon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.