Donnie Wahlberg Audience in United States

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Donnie Wahlberg has an estimated audience of 3,033,039 people in United States. 69.7% are female, 30.3% are male, average age 42.3. Top regions: California, Texas, Florida. Top brand affinities: Jordan Knight, Paula Abdul, Joey McIntyre, Mark Wahlberg, Ocean House RI.

The average Donnie Wahlberg fan in United States is 42.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Jordan Knight, Paula Abdul, Joey McIntyre, with strongest over-indexing on Jordan Knight (115.97× the country average). Demographically, the Donnie Wahlberg audience skews more female with an average age of 42.3, and over-indexes on personality traits such as DIY Mentality, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Donnie Wahlberg fans

Demographic split for Donnie Wahlberg audience in United States
MetricValue
Female69.7%
Male30.3%
Average age42.3
Estimated audience size3,033,039

Audience persona

The typical Donnie Wahlberg fan in United States is more female, around 42.3 years old, with strong DIY Mentality tendencies and a notable affinity for Jordan Knight.

Top regions in United States

Top regions ranked by reach for Donnie Wahlberg in United States
RegionReachAffinity
California234,8840.7×
Texas231,2870.89×
Florida193,0080.94×
New York145,3940.86×
Ohio117,0411.25×
Pennsylvania116,0681.14×
Illinois115,5281.14×
North Carolina91,6001×
Michigan88,4731.12×
Georgia81,4780.87×
Massachusetts75,5371.26×
New Jersey73,1170.95×
Tennessee72,5511.19×
Indiana68,0951.23×
Arizona67,1091.08×
Virginia63,9290.87×
Missouri59,8801.22×
South Carolina54,1411.19×
Wisconsin52,7841.16×
Washington48,5830.8×
Kentucky46,8191.23×
Alabama44,6291.05×
Minnesota44,4831.02×
Maryland41,7950.8×
Colorado41,7110.87×
Oklahoma39,8171.18×
Louisiana35,3500.9×
Connecticut33,5671.1×
Oregon31,1240.9×
Arkansas28,7641.15×
Nevada27,8310.95×
Utah26,3860.97×
Iowa26,2821.05×
Kansas24,9611.04×
Mississippi22,8550.91×
New Mexico16,6421.09×
Idaho16,3351.07×
West Virginia16,2151.15×
New Hampshire15,3841.29×
Nebraska13,7960.91×
Maine12,6591.17×
Rhode Island10,8371.12×
Hawaii8,9120.68×
Montana8,0620.96×
Delaware7,4010.88×
South Dakota6,6070.94×
North Dakota5,4140.87×
Vermont4,4760.84×
Alaska4,4230.68×
Wyoming4,0220.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Donnie Wahlberg audience
BrandAffinityCategory
Jordan Knight115.97×Music & Radio
Paula Abdul51.07×Music & Radio
Joey McIntyre79.75×Music & Radio
Mark Wahlberg15.82×Movies & TV
Ocean House RI156.22×Travel & Leisure
The Kessler135.41×Arts & Culture
PropertyShark107.72×Home & Garden
Pete Carroll22.6×Sports
Javier Rosas177.28×Music & Radio
Tiffany15.04×Music & Radio
Nathan Fillion15.44×Movies & TV
Chuck Norris6.85×Movies & TV
Oh Joy!172.68×
New Kids on the Block23.3×Music & Radio
Lindsay Lohan9.39×Movies & TV
Wahlburgers31.45×Food & Beverages
Anne Burrell7.28×Food & Beverages
Eurodance14.25×Music & Radio
Miss Saigon48.71×Music & Radio
Anthony Ramos12.43×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Donnie Wahlberg audience
TraitClusterScore
DIY MentalityTHRILL1.62
Community OrientationOPEN1.42
Price SensitivityPREMIUM1.34
IndulgenceJOY1.31
Early Adopter MentalityPOWER1.28
ExtroversionTHRILL1.26

Worldwide distribution

Worldwide audience distribution share by country for Donnie Wahlberg
CountryShare
United States56.1%
Germany6.8%
Canada5.5%

See Donnie Wahlberg audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Donnie Wahlberg have in United States?

Donnie Wahlberg has an estimated audience of 3,033,039 people in United States, concentrated in California and Texas.

What is the gender split and age of Donnie Wahlberg fans?

69.7% of Donnie Wahlberg fans are female, 30.3% are male, with an average age of 42.3 years.

Which brands do Donnie Wahlberg fans like most?

Donnie Wahlberg fans show strongest brand affinity for Jordan Knight (115.97×), Paula Abdul (51.07×), and Joey McIntyre (79.75×) over the country average.

Where do Donnie Wahlberg fans live in United States?

Donnie Wahlberg fans in United States are most concentrated in California (reach 234,884), Texas (reach 231,287), and Florida (reach 193,008). These three regions account for the largest share of the active audience.

What other brands do Donnie Wahlberg fans also like?

Beyond Donnie Wahlberg itself, the audience over-indexes on Paula Abdul (51.07×), Joey McIntyre (79.75×), Mark Wahlberg (15.82×), and Ocean House RI (156.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Donnie Wahlberg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.