Rascasse Audience Intelligence

Donnie Wahlberg Audience in United States

A data profile of the people who buy, follow and care about Donnie Wahlberg in United States — modelled from more than twelve digital signal sources. Donnie Wahlberg has an estimated audience of 3,213,627 people in United States.

#492among Actor Actress or TV Star in United States#1407among Person in United States#1228in Movies & TV

The average Donnie Wahlberg fan in United States is 42.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Paula Abdul, Jordan Knight, Joey McIntyre, with strongest over-indexing on Paula Abdul (51.07× the country average).

Demographically, the Donnie Wahlberg audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Spirituality, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Donnie Wahlberg fan in United States is more female, around 42.3 years old, with strong Spirituality tendencies and a notable affinity for Paula Abdul.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Donnie Wahlberg profile in United States.

Audience size
3.2M
in United States
Gender
69.7%♀
30.3% male
Age
42.3
average years
Country rank
#9701
Person in United States
Fig. 01

Search interest · 12-month trend

+30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Donnie Wahlberg fans

69.7% are female, 30.3% are male, average age 42.3.

Fig. 02

Gender split

69.7%
Female
30.3%
Male
Demographic split for Donnie Wahlberg audience in United States
MetricValue
Female69.7%
Male30.3%
Average age42.3
Estimated audience size3,213,627
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Donnie Wahlberg audience in United States
Age bracketShare%
16-199%
20-2918%
30-3926%
40-4926%
50+21%
Fig. 04

Worldwide distribution

56.7%

of the worldwide Donnie Wahlberg audience comes from United States.

Worldwide audience distribution share by country for Donnie Wahlberg
CountryShare
United States56.7%
Germany6.6%
Canada6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Donnie Wahlberg audience in United States is strongest.

Fig. 05

Top regions by affinity

Donnie Wahlberg fans by region: top regions in United States
#RegionReachAffinity×
01New Hampshire~20K1.30×
02Massachusetts~80K1.28×
03Kentucky~50K1.22×
04Maine~10K1.21×
05Missouri~60K1.19×
06West Virginia~20K1.19×
07Ohio~100K1.17×
08Tennessee~70K1.16×
09Indiana~60K1.16×
10Oklahoma~40K1.15×
11Rhode Island~10K1.15×
12South Carolina~50K1.13×
13Nevada~30K1.13×
14Arkansas~30K1.13×
15Idaho~20K1.10×
16Wisconsin~50K1.09×
17Connecticut~30K1.09×
18Pennsylvania~100K1.08×
19Illinois~100K1.08×
20Michigan~90K1.08×
21Arizona~70K1.07×
22Iowa~30K1.05×
23Kansas~30K1.05×
24New Mexico~20K1.05×
25Alabama~40K1.04×
26Montana~8K1.01×
27South Dakota~7K1.01×
28Delaware~8K0.98×
29Wyoming~4K0.98×
30North Carolina~90K0.97×
31Minnesota~40K0.97×
32Mississippi~20K0.97×
33North Dakota~6K0.96×
34Florida~200K0.93×
35Nebraska~10K0.93×
36Utah~30K0.92×
37Vermont~5K0.92×
38New Jersey~70K0.91×
39Louisiana~40K0.90×
40Oregon~30K0.89×
41Georgia~80K0.86×
42Colorado~40K0.85×
43Texas~200K0.84×
44Virginia~60K0.84×
45New York~100K0.82×
46Maryland~40K0.81×
47Washington~50K0.80×
48Alaska~5K0.80×
49Hawaii~9K0.72×
50California~200K0.69×
Fig. 06

Affinity by region

Affinity by region — Donnie Wahlberg, United States
0.69×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Donnie Wahlberg audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Donnie Wahlberg audience
#·InterestCategoryAffinity×
01Javier RosasMusic & Radio177.28×
02Oh Joy!Brand172.68×
03Ocean House RITravel & Leisure156.22×
04The KesslerArts & Culture135.41×
05Jordan KnightMusic & Radio115.97×
06PropertySharkHome & Garden107.72×
07Joey McIntyreMusic & Radio79.75×
08Paula AbdulMusic & Radio51.07×
09Miss SaigonMusic & Radio48.71×
10WahlburgersFood & Beverages31.45×
11New Kids on the BlockMusic & Radio23.30×
12Pete CarrollSports22.60×
13Milk and Honey (musical)Music & Radio18.78×
14Mark WahlbergMovies & TV15.82×
15Nathan FillionMovies & TV15.44×
16TiffanyMusic & Radio15.04×
17EurodanceMusic & Radio14.25×
18Lindsay LohanMovies & TV9.39×
19Chuck NorrisMovies & TV6.85×
20Leonardo DiCaprioMovies & TV6.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Donnie Wahlberg audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Donnie Wahlberg audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.27×
Quality AwarenessPREMIUM1.27×
Design AffinityPREMIUM1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Donnie Wahlberg audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.81×
Social Media UsageJOY0.83×
Need for SecurityCONSERVATISM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Donnie Wahlberg have in United States?

Donnie Wahlberg has an estimated audience of 3,213,627 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Donnie Wahlberg fans?

69.7% of Donnie Wahlberg fans are female, 30.3% are male, with an average age of 42.3 years.

03

Which brands do Donnie Wahlberg fans like most?

Donnie Wahlberg fans show strongest brand affinity for Paula Abdul (51.07×), Jordan Knight (115.97×), and Joey McIntyre (79.75×) over the country average.

04

Where do Donnie Wahlberg fans live in United States?

Donnie Wahlberg fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Donnie Wahlberg fans also like?

Beyond Donnie Wahlberg itself, the audience over-indexes on Jordan Knight (115.97×), Joey McIntyre (79.75×), Tiffany (15.04×), and Ocean House RI (156.22×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Donnie Wahlberg audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Donnie Wahlberg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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