Wahlburgers Audience in United States

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Wahlburgers has an estimated audience of 802,843 people in United States. 62.8% are female, 37.2% are male, average age 39.9. Top regions: Massachusetts, California, Texas. Top brand affinities: Torchy's Tacos, Donnie Wahlberg, Sizzler, Steak 'n Shake, Little Caesars.

The average Wahlburgers fan in United States is 39.9 years old, more female, and lives primarily in Massachusetts. The audience is concentrated in Massachusetts, California, Texas. Top brand affinities include Torchy's Tacos, Donnie Wahlberg, Sizzler, with strongest over-indexing on Torchy's Tacos (167.76× the country average). Demographically, the Wahlburgers audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Community Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: TV series

Demographics of Wahlburgers fans

Demographic split for Wahlburgers audience in United States
MetricValue
Female62.8%
Male37.2%
Average age39.9
Estimated audience size802,843

Audience persona

The typical Wahlburgers fan in United States is more female, around 39.9 years old, with strong Community Orientation tendencies and a notable affinity for Torchy's Tacos.

Top regions in United States

Top regions ranked by reach for Wahlburgers in United States
RegionReachAffinity
Massachusetts76,2824.82×
California66,6020.75×
Texas34,9420.51×
Ohio34,7461.4×
Illinois33,8561.27×
Florida32,8570.6×
Nevada32,0184.12×
New York29,5750.66×
Minnesota28,1782.45×
Pennsylvania21,5740.8×
Georgia21,0010.85×
South Carolina19,3241.6×
Wisconsin16,0811.33×
New Jersey15,3220.75×
Michigan14,9760.71×
Tennessee14,6150.91×
Iowa14,4502.18×
Missouri14,2851.1×
Connecticut14,1651.76×
Indiana13,2540.9×
North Carolina12,2610.51×
Alabama11,3581.01×
Oklahoma9,9261.11×
Arizona8,7520.53×
Nebraska7,7281.92×
Virginia7,5400.39×
Kansas7,1761.13×
Kentucky5,3720.53×
Washington5,2940.33×
Hawaii5,1081.48×
Colorado5,0600.4×
Maryland4,8650.35×
New Hampshire4,1521.31×
Rhode Island4,0101.57×
Arkansas3,8400.58×
Louisiana3,6210.35×
New Mexico3,3660.84×
South Dakota3,1841.72×
Mississippi2,9230.44×
Oregon2,7540.3×
Maine2,5800.9×
Utah2,5070.35×
West Virginia2,1480.57×
Idaho1,3110.33×
Vermont8580.61×
Delaware8020.36×
Washington, District of Columbia7650.32×
North Dakota6890.42×
Montana6080.27×
Alaska4260.25×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wahlburgers audience
BrandAffinityCategory
Torchy's Tacos167.76×Food & Beverages
Donnie Wahlberg53.38×Movies & TV
Sizzler53.64×Food & Beverages
Steak 'n Shake29.64×Food & Beverages
Little Caesars10.99×Food & Beverages
Root beer55.37×Food & Beverages
O'Charley's81.08×Food & Beverages
Five Guys11.02×Food & Beverages
Shipley Do-Nuts32.31×Food & Beverages
Carrabba's Italian Grill22.41×Food & Beverages
Fuddruckers38.25×Food & Beverages
Dollar General5.49×Shopping
Whataburger8.24×Food & Beverages
Burger King5.17×Food & Beverages
Jack in the Box8.12×Food & Beverages
White Castle (restaurant)14.21×Food & Beverages
Smashburger32.98×Food & Beverages
Fatburger37.8×Food & Beverages
Walgreens4.47×Shopping
Burger Bar57.05×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wahlburgers audience
TraitClusterScore
Community OrientationOPEN1.43
IndulgenceJOY1.4
ExtroversionTHRILL1.38
Family OrientationCONSERVATISM1.37
Price SensitivityPREMIUM1.25
Convenience OrientationPREMIUM1.21

Worldwide distribution

Worldwide audience distribution share by country for Wahlburgers
CountryShare
United States77.6%
Australia7.3%
Canada4.3%

See Wahlburgers audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Wahlburgers have in United States?

Wahlburgers has an estimated audience of 802,843 people in United States, concentrated in Massachusetts and California.

What is the gender split and age of Wahlburgers fans?

62.8% of Wahlburgers fans are female, 37.2% are male, with an average age of 39.9 years.

Which brands do Wahlburgers fans like most?

Wahlburgers fans show strongest brand affinity for Torchy's Tacos (167.76×), Donnie Wahlberg (53.38×), and Sizzler (53.64×) over the country average.

Where do Wahlburgers fans live in United States?

Wahlburgers fans in United States are most concentrated in Massachusetts (reach 76,282), California (reach 66,602), and Texas (reach 34,942). These three regions account for the largest share of the active audience.

What other brands do Wahlburgers fans also like?

Beyond Wahlburgers itself, the audience over-indexes on Donnie Wahlberg (53.38×), Sizzler (53.64×), Steak 'n Shake (29.64×), and Little Caesars (10.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wahlburgers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.