Root beer Audience in United States

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Root beer has an estimated audience of 1,034,532 people in United States. 54.9% are female, 45.1% are male, average age 41.1. Top regions: California, Texas, Florida. Top brand affinities: A&W Restaurants, A&W Root Beer, Texas Roadhouse, Squatch, Pinterest.

The average Root beer fan in United States is 41.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include A&W Restaurants, A&W Root Beer, Texas Roadhouse, with strongest over-indexing on A&W Restaurants (26.2× the country average). Demographically, the Root beer audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Community Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Root beer fans

Demographic split for Root beer audience in United States
MetricValue
Female54.9%
Male45.1%
Average age41.1
Estimated audience size1,034,532

Audience persona

The typical Root beer fan in United States is balanced, around 41.1 years old, with strong Community Orientation tendencies and a notable affinity for A&W Restaurants.

Top regions in United States

Top regions ranked by reach for Root beer in United States
RegionReachAffinity
California123,1581.08×
Texas107,2411.21×
Florida67,3160.96×
New York52,1590.9×
Illinois39,2531.14×
Pennsylvania35,9471.03×
Ohio33,1301.04×
Georgia29,5750.93×
North Carolina28,2330.91×
Michigan26,6060.98×
Washington24,9861.2×
Virginia23,2660.92×
Indiana22,4471.19×
Arizona21,5921.02×
New Jersey21,4130.81×
Tennessee19,9930.96×
Missouri18,4391.11×
Massachusetts18,2020.89×
Minnesota17,0771.15×
Wisconsin16,1731.04×
Oklahoma15,8661.38×
Louisiana15,6301.17×
Maryland15,4050.87×
Colorado15,3450.94×
Alabama13,3750.93×
Oregon12,8501.08×
South Carolina12,5270.8×
Utah12,4151.34×
Kentucky12,4020.96×
Nevada10,3781.04×
Kansas9,5871.18×
Iowa9,3781.1×
Arkansas9,1971.08×
Mississippi9,1441.07×
Connecticut8,4760.82×
Idaho5,6491.09×
Nebraska5,4081.04×
New Mexico5,0670.98×
West Virginia5,0331.04×
Hawaii4,6021.03×
Maine3,3460.9×
New Hampshire3,1990.78×
Montana2,6230.91×
Washington, District of Columbia2,5560.82×
Rhode Island2,3820.72×
Alaska2,3491.06×
South Dakota2,3470.98×
North Dakota2,2221.05×
Delaware2,1640.76×
Vermont1,4090.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Root beer audience
BrandAffinityCategory
A&W Restaurants26.2×Food & Beverages
A&W Root Beer54.37×Food & Beverages
Texas Roadhouse2.03×Food & Beverages
Squatch11.6×Beauty & Wellness
Pinterest1.52×Internet & Social Media
QuikTrip3.04×Shopping
Dairy Queen2.71×Food & Beverages
Costco1.54×Shopping
Hobby Lobby1.62×Home & Garden
Aldi1.59×Shopping
MSN1.6×News
Chick-fil-A1.55×Food & Beverages
Kwik Trip4.32×Shopping
Dollar General1.51×Shopping
Milwaukee Brewers3.13×Sports
Subway1.65×Food & Beverages
YouTube Music2.11×Internet & Social Media
Taco Bell1.55×Food & Beverages
IHOP2.18×Food & Beverages
Eastern Time Zone1.51×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Root beer audience
TraitClusterScore
Community OrientationOPEN1.5
ExtroversionTHRILL1.44
IndulgenceJOY1.34
Convenience OrientationPREMIUM1.33
Family OrientationCONSERVATISM1.3
DIY MentalityTHRILL1.22

Worldwide distribution

Worldwide audience distribution share by country for Root beer
CountryShare
United States41.1%
Canada8.1%
Japan6.3%

See Root beer audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Root beer have in United States?

Root beer has an estimated audience of 1,034,532 people in United States, concentrated in California and Texas.

What is the gender split and age of Root beer fans?

54.9% of Root beer fans are female, 45.1% are male, with an average age of 41.1 years.

Which brands do Root beer fans like most?

Root beer fans show strongest brand affinity for A&W Restaurants (26.2×), A&W Root Beer (54.37×), and Texas Roadhouse (2.03×) over the country average.

Where do Root beer fans live in United States?

Root beer fans in United States are most concentrated in California (reach 123,158), Texas (reach 107,241), and Florida (reach 67,316). These three regions account for the largest share of the active audience.

What other brands do Root beer fans also like?

Beyond Root beer itself, the audience over-indexes on A&W Root Beer (54.37×), Texas Roadhouse (2.03×), Squatch (11.6×), and Pinterest (1.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Root beer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.