Rascasse Audience Intelligence

Root beer Audience in United States

A data profile of the people who buy, follow and care about Root beer in United States — modelled from more than twelve digital signal sources. Root beer has an estimated audience of 1,034,532 people in United States.

#8555among Topic in United States#1292in Food & Beverages

The average Root beer fan in United States is 41.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include A&W Restaurants, A&W Root Beer, Culver's, with strongest over-indexing on A&W Restaurants (26.2× the country average).

Demographically, the Root beer audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Root beer fan in United States is balanced, around 41.1 years old, with strong Community Orientation tendencies and a notable affinity for A&W Restaurants.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Root beer profile in United States.

Audience size
1M
in United States
Gender
54.9%♀
45.1% male
Age
41.1
average years
Country rank
#23147
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Root beer fans

54.9% are female, 45.1% are male, average age 41.1.

Fig. 02

Gender split

54.9%
Female
45.1%
Male
Demographic split for Root beer audience in United States
MetricValue
Female54.9%
Male45.1%
Average age41.1
Estimated audience size1,034,532
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Root beer audience in United States
Age bracketShare%
16-1914%
20-2919%
30-3922%
40-4922%
50+23%
Fig. 04

Worldwide distribution

41.0%

of the worldwide Root beer audience comes from United States.

Worldwide audience distribution share by country for Root beer
CountryShare
United States41.0%
Canada8.1%
Japan6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Root beer audience in United States is strongest.

Fig. 05

Top regions by affinity

Root beer fans by region: top regions in United States
#RegionReachAffinity×
01Utah~10K1.35×
02Oklahoma~10K1.27×
03Louisiana~20K1.22×
04Texas~100K1.21×
05Kansas~10K1.17×
06Indiana~20K1.15×
07Idaho~6K1.15×
08Alaska~3K1.14×
09Washington~20K1.13×
10Minnesota~20K1.12×
11Mississippi~10K1.12×
12Nebraska~6K1.12×
13South Dakota~3K1.11×
14North Dakota~2K1.11×
15Iowa~9K1.10×
16Illinois~40K1.09×
17Arkansas~9K1.09×
18Missouri~20K1.07×
19California~100K1.04×
20Wisconsin~20K1.04×
21Pennsylvania~40K1.03×
22Oregon~10K1.03×
23Arizona~20K1.02×
24Ohio~30K1.01×
25Nevada~10K1.01×
26West Virginia~5K1.01×
27New Mexico~5K0.99×
28Hawaii~4K0.99×
29Montana~3K0.99×
30Michigan~30K0.97×
31Kentucky~10K0.96×
32Tennessee~20K0.92×
33Florida~60K0.91×
34Georgia~30K0.91×
35Virginia~20K0.91×
36Alabama~10K0.91×
37Maine~3K0.90×
38North Carolina~30K0.89×
39Colorado~10K0.89×
40Massachusetts~20K0.87×
41Maryland~20K0.86×
42Vermont~2K0.86×
43New York~50K0.85×
44New Hampshire~3K0.85×
45South Carolina~10K0.83×
46Connecticut~9K0.83×
47Delaware~2K0.82×
48Washington, District of Columbia~3K0.81×
49Rhode Island~3K0.80×
50New Jersey~20K0.79×
Fig. 06

Affinity by region

Affinity by region — Root beer, United States
0.79×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Root beer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Root beer audience
#·InterestCategoryAffinity×
01A&W Root BeerFood & Beverages54.37×
02A&W RestaurantsFood & Beverages26.20×
03Carlos SlimBusiness & Career17.92×
04SquatchBeauty & Wellness11.60×
05Culver'sFood & Beverages4.65×
06Kwik TripShopping4.32×
07Milwaukee BrewersSports3.13×
08QuikTripShopping3.04×
09Dairy QueenFood & Beverages2.71×
10Texas RoadhouseFood & Beverages2.03×
11Wendy'sFood & Beverages1.97×
12SubwayFood & Beverages1.65×
13Hobby LobbyHome & Garden1.62×
14MSNNews1.60×
15AldiShopping1.59×
16Chick-fil-AFood & Beverages1.55×
17CostcoShopping1.54×
18PinterestInternet & Social Media1.52×
19Sam's ClubShopping1.51×
20Dollar GeneralShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Root beer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Root beer audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.54×
Convenience OrientationPREMIUM1.41×
Need for SecurityCONSERVATISM1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Root beer audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.77×
Early Adopter MentalityPOWER0.95×
Design AffinityPREMIUM0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Root beer have in United States?

Root beer has an estimated audience of 1,034,532 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Root beer fans?

54.9% of Root beer fans are female, 45.1% are male, with an average age of 41.1 years.

03

Which brands do Root beer fans like most?

Root beer fans show strongest brand affinity for A&W Restaurants (26.2×), A&W Root Beer (54.37×), and Culver's (4.65×) over the country average.

04

Where do Root beer fans live in United States?

Root beer fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Root beer fans also like?

Beyond Root beer itself, the audience over-indexes on A&W Root Beer (54.37×), Culver's (4.65×), Texas Roadhouse (2.03×), and Squatch (11.6×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Root beer audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Root beer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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