Squatch Audience in United States

Squatch logo

Squatch has an estimated audience of 1,891,878 people in United States. 26.5% are female, 73.5% are male, average age 37.1. Top regions: California, Texas, Florida. Top brand affinities: Hypatia, Vocal harmony, Historic site, Grinch, Cherish (group).

The average Squatch fan in United States is 37.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hypatia, Vocal harmony, Historic site, with strongest over-indexing on Hypatia (325.58× the country average). Demographically, the Squatch audience skews more male with an average age of 37.1, and over-indexes on personality traits such as Luxury Orientation, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Personal care

Demographics of Squatch fans

Demographic split for Squatch audience in United States
MetricValue
Female26.5%
Male73.5%
Average age37.1
Estimated audience size1,891,878

Audience persona

The typical Squatch fan in United States is more male, around 37.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Hypatia.

Top regions in United States

Top regions ranked by reach for Squatch in United States
RegionReachAffinity
California213,8201.03×
Texas161,7960.99×
Florida112,6590.88×
New York89,1030.84×
Washington76,0262×
Pennsylvania58,2230.91×
Illinois57,4200.91×
North Carolina54,5580.96×
Ohio54,3370.93×
Georgia54,2280.93×
Michigan53,9801.09×
Virginia40,9040.89×
Tennessee39,3881.04×
New Jersey37,9480.79×
Arizona37,0870.96×
Oregon36,7341.69×
Colorado34,7841.17×
Indiana33,8410.98×
Massachusetts31,5870.85×
Missouri30,0630.99×
Wisconsin26,7900.94×
Minnesota26,7290.99×
Alabama26,2860.99×
Oklahoma25,7911.23×
Maryland24,2350.75×
South Carolina23,9880.84×
Kentucky23,3350.98×
Louisiana21,2860.87×
Utah19,8611.17×
Nevada17,3920.95×
Arkansas15,9371.02×
Connecticut15,9220.84×
Kansas14,4090.97×
Mississippi13,8370.89×
Iowa13,5170.87×
Idaho12,8481.35×
New Mexico10,2791.08×
West Virginia9,5261.08×
Nebraska8,9400.94×
New Hampshire7,3710.99×
Montana6,9231.32×
Maine6,7681×
Hawaii6,7300.83×
Alaska5,0881.26×
Rhode Island4,7070.78×
South Dakota4,2540.97×
Washington, District of Columbia3,6740.65×
Delaware3,5670.68×
North Dakota3,3930.87×
Vermont3,3411.01×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Squatch audience
BrandAffinityCategory
Hypatia325.58×Politics & Society
Vocal harmony15.95×Music & Radio
Historic site11.45×Arts & Culture
Grinch10.03×Movies & TV
Cherish (group)18.52×Music & Radio
Product design2.3×Business & Career
Mathcore9.31×Music & Radio
Goop6.12×Internet & Social Media
Shiba Inu8.09×Pets & Animals
Governor of Michigan8.33×Politics & Society
Fairy godmother8.25×Literature
Gift registry13.38×Kids & Family
Alaska1.7×Travel & Leisure
Hipster9.36×Politics & Society
3D printing2.4×Technology & Electronics
Wok5.86×Food & Beverages
El Paso County, Colorado11.27×Travel & Leisure
Urban Outfitters1.63×Shopping
JDSU2.48×Business & Career
No Escape (1994 film)9.07×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Squatch audience
TraitClusterScore
Luxury OrientationPREMIUM1.42
IndividualismJOY1.27
Risk AppetiteTHRILL1.24
Early Adopter MentalityPOWER1.15
PatriotismCONSERVATISM1.12
Convenience OrientationPREMIUM1.04

Worldwide distribution

Worldwide audience distribution share by country for Squatch
CountryShare
United States69.6%
Canada5.6%
United Kingdom4.5%

See Squatch audiences in other countries

More Personal care audiences in United States

Frequently asked questions

How many fans does Squatch have in United States?

Squatch has an estimated audience of 1,891,878 people in United States, concentrated in California and Texas.

What is the gender split and age of Squatch fans?

26.5% of Squatch fans are female, 73.5% are male, with an average age of 37.1 years.

Which brands do Squatch fans like most?

Squatch fans show strongest brand affinity for Hypatia (325.58×), Vocal harmony (15.95×), and Historic site (11.45×) over the country average.

Where do Squatch fans live in United States?

Squatch fans in United States are most concentrated in California (reach 213,820), Texas (reach 161,796), and Florida (reach 112,659). These three regions account for the largest share of the active audience.

What other brands do Squatch fans also like?

Beyond Squatch itself, the audience over-indexes on Vocal harmony (15.95×), Historic site (11.45×), Grinch (10.03×), and Cherish (group) (18.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Squatch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.