Rascasse Audience Intelligence

Squatch Target Market in United States

A data profile of the people who buy, follow and care about Squatch in United States — modelled from more than twelve digital signal sources. Squatch has an estimated audience of 1,884,207 people in United States.

#23among Personal care in United States#1530among Brand in United States#228in Beauty & Wellness

The average Squatch fan in United States is 37.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Beyblade, Dial (soap), Giant Food, with strongest over-indexing on Beyblade (87.32× the country average).

Demographically, the Squatch audience skews more male with an average age of 37.1, and over-indexes on personality traits such as Individualism, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Squatch fan in United States is more male, around 37.1 years old, with strong Individualism tendencies and a notable affinity for Beyblade.

Category: Beauty & Wellness · Type: Brand · Subtype: Personal care

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Squatch profile in United States.

Audience size
1.9M
in United States
Gender
26.5%♀
73.5% male
Age
37.1
average years
Country rank
#14931
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Squatch

26.5% are female, 73.5% are male, average age 37.1.

Fig. 02

Gender split

26.5%
Female
73.5%
Male
Demographic split for Squatch audience in United States
MetricValue
Female26.5%
Male73.5%
Average age37.1
Estimated audience size1,884,207
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Squatch audience in United States
Age bracketShare%
16-1920%
20-2924%
30-3923%
40-4920%
50+13%
Fig. 04

Worldwide distribution

69.4%

of the worldwide Squatch audience comes from United States.

Worldwide audience distribution share by country for Squatch
CountryShare
United States69.4%
Canada5.6%
United Kingdom4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Squatch audience in United States is strongest.

Fig. 05

Top regions by affinity

Squatch customers by region in United States
#RegionReachAffinity×
01Washington~70K1.89×
02Oregon~40K1.66×
03Idaho~10K1.42×
04Alaska~5K1.31×
05Montana~7K1.30×
06Oklahoma~30K1.23×
07South Dakota~5K1.18×
08West Virginia~10K1.15×
09Utah~20K1.14×
10Colorado~30K1.11×
11New Mexico~10K1.11×
12Vermont~4K1.06×
13Arkansas~20K1.05×
14Maine~7K1.03×
15Tennessee~40K1.02×
16Michigan~50K1.01×
17Kentucky~20K1.01×
18North Dakota~4K1.01×
19Missouri~30K1.00×
20Alabama~30K0.99×
21New Hampshire~7K0.99×
22Texas~200K0.96×
23Minnesota~30K0.96×
24Kansas~10K0.96×
25Nebraska~9K0.96×
26California~200K0.95×
27Indiana~30K0.95×
28Wisconsin~30K0.95×
29Nevada~20K0.95×
30Arizona~40K0.94×
31North Carolina~50K0.93×
32Ohio~50K0.92×
33Louisiana~20K0.92×
34Mississippi~10K0.92×
35Pennsylvania~60K0.90×
36Iowa~10K0.90×
37Georgia~50K0.89×
38South Carolina~20K0.86×
39Illinois~50K0.85×
40Virginia~40K0.84×
41Hawaii~7K0.83×
42Connecticut~20K0.82×
43Florida~100K0.81×
44Massachusetts~30K0.81×
45Rhode Island~5K0.80×
46New York~80K0.78×
47New Jersey~40K0.76×
48Delaware~4K0.76×
49Maryland~20K0.74×
50Washington, District of Columbia~4K0.66×
Fig. 06

Affinity by region

Affinity by region — Squatch, United States
0.66×1.00×1.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Squatch audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Squatch audience
#·InterestCategoryAffinity×
01Dial (soap)Beauty & Wellness88.91×
02BeybladeLiterature87.32×
03BallersMovies & TV31.24×
04Terrell OwensSports24.49×
05Giant FoodFood & Beverages20.00×
06A Beautiful Mind (film)Movies & TV20.00×
07Kate BosworthMovies & TV20.00×
08EraserheadMovies & TV20.00×
09Burn After ReadingMovies & TV19.08×
10American Beauty (1999 film)Movies & TV17.97×
11Requiem for a DreamMovies & TV17.96×
12Dead Poets SocietyMovies & TV16.00×
13Seth GreenMovies & TV13.74×
14Carter'sFashion & Accessoires12.84×
15There Will Be BloodMovies & TV12.22×
16Christina ApplegateMovies & TV12.02×
17Kate BeckinsaleMovies & TV11.49×
18Julie AndrewsMovies & TV10.00×
19Javier BardemMovies & TV9.42×
20Planet FitnessSports2.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Squatch audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Squatch audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.86×
PatriotismCONSERVATISM1.79×
Convenience OrientationPREMIUM1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Squatch audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.62×
IndulgenceJOY0.71×
MindfulnessBALANCE0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Squatch's target market in United States?

Squatch's target market in United States covers an estimated 1,884,207 people, concentrated in California and Texas.

02

What is the gender split and age of Squatch customers?

26.5% of the Squatch audience are female, 73.5% are male, with an average age of 37.1 years.

03

Which brands do Squatch fans like most?

Squatch fans show strongest brand affinity for Beyblade (87.32×), Dial (soap) (88.91×), and Giant Food (20×) over the country average.

04

Where do Squatch fans live in United States?

Squatch fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Squatch fans also like?

Beyond Squatch itself, the audience over-indexes on Dial (soap) (88.91×), Giant Food (20×), Ballers (31.24×), and Christina Applegate (12.02×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Personal care audiences in United States

See Squatch audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Squatch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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