Dial (soap) Audience in United States
Dial (soap) has an estimated audience of 345,112 people in United States. 63.3% are female, 36.7% are male, average age 38.1. Top regions: California, Texas, Florida. Top brand affinities: Skanska, Ryan Blaney, Squatch, Dillon, Lux (soap).
The average Dial (soap) fan in United States is 38.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Skanska, Ryan Blaney, Squatch, with strongest over-indexing on Skanska (1095.01× the country average). Demographically, the Dial (soap) audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Career Orientation, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Brand · Subtype: Personal care
Demographics of Dial (soap) fans
| Metric | Value |
|---|---|
| Female | 63.3% |
| Male | 36.7% |
| Average age | 38.1 |
| Estimated audience size | 345,112 |
Audience persona
The typical Dial (soap) fan in United States is more female, around 38.1 years old, with strong Career Orientation tendencies and a notable affinity for Skanska.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 37,654 | 0.99× |
| Texas | 28,766 | 0.97× |
| Florida | 26,114 | 1.12× |
| New York | 20,907 | 1.08× |
| Oregon | 13,787 | 3.49× |
| Georgia | 12,026 | 1.13× |
| Illinois | 11,349 | 0.99× |
| North Carolina | 11,325 | 1.09× |
| Ohio | 11,134 | 1.05× |
| Pennsylvania | 10,983 | 0.95× |
| Michigan | 9,579 | 1.06× |
| Virginia | 8,756 | 1.04× |
| New Jersey | 8,658 | 0.99× |
| Massachusetts | 7,363 | 1.08× |
| Tennessee | 7,285 | 1.05× |
| Washington | 7,041 | 1.02× |
| South Carolina | 6,160 | 1.19× |
| Indiana | 6,031 | 0.96× |
| Arizona | 5,965 | 0.85× |
| Maryland | 5,846 | 0.99× |
| Missouri | 5,443 | 0.98× |
| Louisiana | 5,082 | 1.14× |
| Colorado | 4,992 | 0.92× |
| Alabama | 4,805 | 1× |
| Wisconsin | 4,562 | 0.88× |
| Minnesota | 4,525 | 0.92× |
| Iowa | 4,258 | 1.5× |
| Kentucky | 3,879 | 0.9× |
| Connecticut | 3,793 | 1.1× |
| Mississippi | 3,204 | 1.13× |
| Oklahoma | 3,173 | 0.83× |
| Arkansas | 2,721 | 0.96× |
| Utah | 2,625 | 0.85× |
| Nevada | 2,573 | 0.77× |
| Kansas | 2,463 | 0.91× |
| Nebraska | 1,562 | 0.9× |
| New Mexico | 1,486 | 0.86× |
| Idaho | 1,446 | 0.84× |
| West Virginia | 1,227 | 0.76× |
| Hawaii | 1,195 | 0.81× |
| New Hampshire | 1,098 | 0.81× |
| Washington, District of Columbia | 1,072 | 1.03× |
| Maine | 1,026 | 0.83× |
| Rhode Island | 951 | 0.87× |
| Delaware | 912 | 0.96× |
| Montana | 745 | 0.78× |
| South Dakota | 690 | 0.87× |
| Vermont | 637 | 1.05× |
| North Dakota | 548 | 0.77× |
| Alaska | 391 | 0.53× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Skanska | 1095.01× | Business & Career |
| Ryan Blaney | 214.48× | Sports |
| Squatch | 88.91× | Beauty & Wellness |
| Dillon | 43.5× | Music & Radio |
| Lux (soap) | 75.81× | Home & Garden |
| Sóley | 53.63× | Music & Radio |
| Natural Soap | 33.14× | Beauty & Wellness |
| Soap&Skin | 90.22× | Music & Radio |
| Bath and Bodyworks | 4.05× | Shopping |
| Lush (company) | 6.35× | Beauty & Wellness |
| Dollar General | 1.94× | Shopping |
| Speed Stick | 37.91× | Beauty & Wellness |
| Walgreens | 1.63× | Shopping |
| Macy's | 1.63× | Shopping |
| Dollar Tree | 1.66× | Shopping |
| Essential oil | 2.9× | Home & Garden |
| Woolite | 30.89× | Home & Garden |
| Soap | 2.5× | Beauty & Wellness |
| Bath & Body Works | 2.98× | Shopping |
| Girlfriend (magazine) | 4.49× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.09 |
| Convenience Orientation | PREMIUM | 2.04 |
| Family Orientation | CONSERVATISM | 1.79 |
| Indulgence | JOY | 1.58 |
| Community Orientation | OPEN | 1.49 |
| DIY Mentality | THRILL | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.4% |
| India | 10.0% |
| Spain | 5.8% |
See Dial (soap) audiences in other countries
More Personal care audiences in United States
- L'Oréal (11,454,506)
- European Wax Center (7,341,928)
- Lush (company) (6,280,438)
- Kiehl's (6,189,279)
- La Roche-Posay (4,521,932)
Frequently asked questions
How many fans does Dial (soap) have in United States?
Dial (soap) has an estimated audience of 345,112 people in United States, concentrated in California and Texas.
What is the gender split and age of Dial (soap) fans?
63.3% of Dial (soap) fans are female, 36.7% are male, with an average age of 38.1 years.
Which brands do Dial (soap) fans like most?
Dial (soap) fans show strongest brand affinity for Skanska (1095.01×), Ryan Blaney (214.48×), and Squatch (88.91×) over the country average.
Where do Dial (soap) fans live in United States?
Dial (soap) fans in United States are most concentrated in California (reach 37,654), Texas (reach 28,766), and Florida (reach 26,114). These three regions account for the largest share of the active audience.
What other brands do Dial (soap) fans also like?
Beyond Dial (soap) itself, the audience over-indexes on Ryan Blaney (214.48×), Squatch (88.91×), Dillon (43.5×), and Lux (soap) (75.81×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Dial (soap). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.