Rascasse Audience Intelligence

Dial (soap) Target Market in United States

A data profile of the people who buy, follow and care about Dial (soap) in United States — modelled from more than twelve digital signal sources. Dial (soap) has an estimated audience of 353,097 people in United States.

#58among Personal care in United States#4588among Brand in United States#456in Beauty & Wellness

The average Dial (soap) fan in United States is 38.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Skanska, Ryan Blaney, Squatch, with strongest over-indexing on Skanska (1095.01× the country average).

Demographically, the Dial (soap) audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Extroversion, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dial (soap) fan in United States is more female, around 38.1 years old, with strong Extroversion tendencies and a notable affinity for Skanska.

Category: Beauty & Wellness · Type: Brand · Subtype: Personal care

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dial (soap) profile in United States.

Audience size
353K
in United States
Gender
63.3%♀
36.7% male
Age
38.1
average years
Country rank
#44409
Brand in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Dial (soap)

63.3% are female, 36.7% are male, average age 38.1.

Fig. 02

Gender split

63.3%
Female
36.7%
Male
Demographic split for Dial (soap) audience in United States
MetricValue
Female63.3%
Male36.7%
Average age38.1
Estimated audience size353,097
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Dial (soap) audience in United States
Age bracketShare%
16-1919%
20-2924%
30-3921%
40-4920%
50+17%
Fig. 04

Worldwide distribution

26.0%

of the worldwide Dial (soap) audience comes from United States.

Worldwide audience distribution share by country for Dial (soap)
CountryShare
United States26.0%
India11.6%
Spain5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dial (soap) audience in United States is strongest.

Fig. 05

Top regions by affinity

Dial (soap) customers by region in United States
#RegionReachAffinity×
01Oregon~10K3.70×
02Iowa~5K1.69×
03Mississippi~3K1.20×
04Louisiana~5K1.16×
05South Carolina~6K1.15×
06Alabama~5K1.08×
07Georgia~10K1.07×
08Florida~20K1.05×
09Michigan~9K1.04×
10North Carolina~10K1.02×
11New York~20K1.01×
12Connecticut~4K1.01×
13Massachusetts~7K0.99×
14Arkansas~3K0.99×
15Vermont<1K0.99×
16Ohio~10K0.98×
17Tennessee~7K0.98×
18Maryland~6K0.98×
19Missouri~5K0.98×
20Texas~30K0.97×
21Virginia~8K0.97×
22Illinois~10K0.96×
23Washington~7K0.96×
24Indiana~6K0.96×
25Hawaii~1K0.96×
26Washington, District of Columbia<1K0.96×
27Delaware<1K0.96×
28California~40K0.95×
29New Jersey~8K0.94×
30Kentucky~4K0.94×
31South Dakota<1K0.94×
32Nebraska~2K0.93×
33New Hampshire~1K0.92×
34Kansas~2K0.91×
35New Mexico~2K0.91×
36Pennsylvania~10K0.90×
37Oklahoma~3K0.90×
38Rhode Island<1K0.90×
39West Virginia~1K0.89×
40Arizona~6K0.88×
41North Dakota<1K0.88×
42Minnesota~4K0.87×
43Idaho~2K0.87×
44Maine~1K0.87×
45Alaska<1K0.87×
46Colorado~5K0.86×
47Utah~3K0.85×
48Montana<1K0.85×
49Wisconsin~4K0.84×
50Nevada~3K0.83×
Fig. 06

Affinity by region

Affinity by region — Dial (soap), United States
0.83×1.00×3.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dial (soap) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dial (soap) audience
#·InterestCategoryAffinity×
01SkanskaBusiness & Career1095.01×
02Ryan BlaneySports214.48×
03Soap&SkinMusic & Radio90.22×
04SquatchBeauty & Wellness88.91×
05Lux (soap)Home & Garden75.81×
06SóleyMusic & Radio53.63×
07DillonMusic & Radio43.50×
08Speed StickBeauty & Wellness37.91×
09Natural SoapBeauty & Wellness33.14×
10WooliteHome & Garden30.89×
11Glade (brand)Home & Garden12.69×
12Lush (company)Beauty & Wellness6.35×
13Bath and BodyworksShopping4.05×
14Bath & Body WorksShopping2.98×
15Essential oilHome & Garden2.90×
16SoapBeauty & Wellness2.50×
17Dollar GeneralShopping1.94×
18Dollar TreeShopping1.66×
19WalgreensShopping1.63×
20Macy'sShopping1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dial (soap) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dial (soap) audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.31×
Price SensitivityPREMIUM1.15×
Convenience OrientationPREMIUM1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dial (soap) audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.82×
DIY MentalityTHRILL0.87×
Sports ActivityPOWER0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Dial (soap)'s target market in United States?

Dial (soap)'s target market in United States covers an estimated 353,097 people, concentrated in California and Texas.

02

What is the gender split and age of Dial (soap) customers?

63.3% of the Dial (soap) audience are female, 36.7% are male, with an average age of 38.1 years.

03

Which brands do Dial (soap) fans like most?

Dial (soap) fans show strongest brand affinity for Skanska (1095.01×), Ryan Blaney (214.48×), and Squatch (88.91×) over the country average.

04

Where do Dial (soap) fans live in United States?

Dial (soap) fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Dial (soap) fans also like?

Beyond Dial (soap) itself, the audience over-indexes on Ryan Blaney (214.48×), Squatch (88.91×), Dillon (43.5×), and Lux (soap) (75.81×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Personal care audiences in United States

See Dial (soap) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dial (soap). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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