Rascasse Audience Intelligence

Lux (soap) Target Market in United States

A data profile of the people who buy, follow and care about Lux (soap) in United States — modelled from more than twelve digital signal sources. Lux (soap) has an estimated audience of 499,885 people in United States.

#3770among Brand in United States#1477in Home & Garden

The average Lux (soap) fan in United States is 35.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Bath bomb, Brazilian Waxing, Giant Food, with strongest over-indexing on Bath bomb (42.84× the country average).

Demographically, the Lux (soap) audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Price Sensitivity, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lux (soap) fan in United States is more female, around 35.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Bath bomb.

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lux (soap) profile in United States.

Audience size
500K
in United States
Gender
59.4%♀
40.6% male
Age
35.0
average years
Country rank
#36651
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Lux (soap)

59.4% are female, 40.6% are male, average age 35.0.

Fig. 02

Gender split

59.4%
Female
40.6%
Male
Demographic split for Lux (soap) audience in United States
MetricValue
Female59.4%
Male40.6%
Average age35.0
Estimated audience size499,885
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the Lux (soap) audience in United States
Age bracketShare%
16-1934%
20-2919%
30-3916%
40-4916%
50+15%
Fig. 04

Worldwide distribution

13.5%

of the worldwide Lux (soap) audience comes from United States.

Worldwide audience distribution share by country for Lux (soap)
CountryShare
United States13.5%
Japan12.0%
Germany9.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lux (soap) audience in United States is strongest.

Fig. 05

Top regions by affinity

Lux (soap) customers by region in United States
#RegionReachAffinity×
01Arizona~10K1.42×
02Nebraska~4K1.39×
03Vermont~1K1.38×
04Wisconsin~10K1.36×
05Alabama~9K1.31×
06Maine~2K1.31×
07Washington~10K1.26×
08Louisiana~8K1.24×
09Nevada~6K1.19×
10Illinois~20K1.09×
11Oregon~6K1.08×
12New York~30K1.07×
13Michigan~10K1.07×
14Idaho~3K1.07×
15Utah~5K1.06×
16Mississippi~4K1.06×
17Montana~1K1.06×
18Minnesota~8K1.04×
19Colorado~8K1.03×
20Missouri~8K1.02×
21Connecticut~5K1.01×
22Iowa~4K1.01×
23North Dakota~1K1.00×
24Massachusetts~10K0.99×
25New Hampshire~2K0.99×
26South Dakota~1K0.99×
27Alaska~1K0.98×
28California~50K0.97×
29Indiana~9K0.97×
30South Carolina~7K0.94×
31Kansas~4K0.94×
32Pennsylvania~20K0.93×
33Ohio~10K0.93×
34Maryland~8K0.93×
35Arkansas~4K0.92×
36Rhode Island~1K0.92×
37Kentucky~6K0.90×
38Texas~40K0.89×
39Virginia~10K0.89×
40North Carolina~10K0.88×
41Oklahoma~5K0.84×
42Delaware~1K0.84×
43Florida~30K0.83×
44Washington, District of Columbia~1K0.83×
45Tennessee~8K0.82×
46New Mexico~2K0.82×
47West Virginia~2K0.81×
48Hawaii~2K0.81×
49Georgia~10K0.79×
50New Jersey~10K0.77×
Fig. 06

Affinity by region

Affinity by region — Lux (soap), United States
0.77×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lux (soap) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lux (soap) audience
#·InterestCategoryAffinity×
01Dial (soap)Beauty & Wellness75.81×
02Bath bombHome & Garden42.84×
03Brazilian WaxingBeauty & Wellness36.20×
04AsurionBusiness & Career25.12×
05Personal CreationsKids & Family24.63×
06Giant FoodFood & Beverages23.96×
07Key FoodShopping20.00×
08Paperless PostShopping20.00×
09Weis MarketsShopping17.78×
10European Wax CenterBeauty & Wellness17.68×
11Kate BosworthMovies & TV17.39×
12Google VoiceTechnology & Electronics11.51×
13Brittany SnowMovies & TV9.40×
14Disneyland ParisTravel & Leisure9.26×
15Christina ApplegateMovies & TV8.80×
16Discount storesShopping4.15×
17Pizza HutFood & Beverages3.72×
18Domino's PizzaFood & Beverages3.61×
19SubwayFood & Beverages3.11×
20Shopping mallsShopping3.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lux (soap) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lux (soap) audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.32×
Healthy LifestyleBALANCE1.95×
Convenience OrientationPREMIUM1.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lux (soap) audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.64×
DIY MentalityTHRILL0.75×
SustainabilityBALANCE0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Lux (soap)'s target market in United States?

Lux (soap)'s target market in United States covers an estimated 499,885 people, concentrated in California and Texas.

02

What is the gender split and age of Lux (soap) customers?

59.4% of the Lux (soap) audience are female, 40.6% are male, with an average age of 35.0 years.

03

Which brands do Lux (soap) fans like most?

Lux (soap) fans show strongest brand affinity for Bath bomb (42.84×), Brazilian Waxing (36.2×), and Giant Food (23.96×) over the country average.

04

Where do Lux (soap) fans live in United States?

Lux (soap) fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Lux (soap) fans also like?

Beyond Lux (soap) itself, the audience over-indexes on Brazilian Waxing (36.2×), Giant Food (23.96×), European Wax Center (17.68×), and Dial (soap) (75.81×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Lux (soap) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lux (soap). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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