Bath bomb Audience in United States

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Bath bomb has an estimated audience of 2,103,050 people in United States. 74.4% are female, 25.6% are male, average age 37.3. Top regions: California, Texas, Florida. Top brand affinities: Lux (soap), Bath salts, Food and drink, Beauty, Hair products.

The average Bath bomb fan in United States is 37.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lux (soap), Bath salts, Food and drink, with strongest over-indexing on Lux (soap) (42.84× the country average). Demographically, the Bath bomb audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Mindfulness, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Bath bomb fans

Demographic split for Bath bomb audience in United States
MetricValue
Female74.4%
Male25.6%
Average age37.3
Estimated audience size2,103,050

Audience persona

The typical Bath bomb fan in United States is more female, around 37.3 years old, with strong Mindfulness tendencies and a notable affinity for Lux (soap).

Top regions in United States

Top regions ranked by reach for Bath bomb in United States
RegionReachAffinity
California257,1421.11×
Texas209,7121.16×
Florida134,1850.94×
New York117,1061×
Illinois72,6841.04×
Pennsylvania70,5881×
Georgia68,0111.05×
North Carolina60,4530.96×
Ohio60,0460.93×
Michigan59,2121.08×
New Jersey52,9450.99×
Virginia51,7941.01×
Washington49,5971.18×
Tennessee44,3391.05×
Arizona40,6900.95×
Indiana40,2301.05×
Massachusetts38,4600.93×
Colorado37,8861.14×
Maryland35,0770.97×
Missouri34,1441.01×
Louisiana33,3161.23×
Alabama31,5801.07×
South Carolina30,9450.98×
Minnesota30,7441.02×
Wisconsin29,7280.94×
Kentucky27,0001.02×
Oklahoma26,8881.15×
Nevada25,4661.25×
Utah24,9531.32×
Oregon24,8791.03×
Arkansas19,3121.11×
Connecticut18,8710.89×
Mississippi18,5351.07×
Iowa17,1860.99×
Kansas17,1431.03×
Idaho12,0371.14×
Nebraska10,0600.95×
West Virginia9,7290.99×
New Mexico9,6280.91×
Hawaii7,8740.87×
New Hampshire7,1600.86×
Maine6,3840.85×
Washington, District of Columbia5,5640.88×
Rhode Island5,2610.79×
Montana5,0120.86×
Delaware4,9460.85×
North Dakota4,6991.09×
South Dakota4,5420.93×
Alaska4,0530.9×
Vermont2,5870.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bath bomb audience
BrandAffinityCategory
Lux (soap)42.84×Home & Garden
Bath salts19.23×Home & Garden
Food and drink1.7×Food & Beverages
Beauty1.75×Beauty & Wellness
Hair products2.28×Beauty & Wellness
Bubble bath26.14×Beauty & Wellness
Beverages1.74×Food & Beverages
Movies1.51×Movies & TV
Euphoria1.67×Movies & TV
TikTok1.78×Internet & Social Media
Superman1.54×Movies & TV
Handmade Crafts4.57×Kids & Family
Restaurants1.55×Food & Beverages
Harry Potter2×Movies & TV
DIY & Craft Ideas6.3×Home & Garden
Hair Extensions3.08×Beauty & Wellness
Gift1.63×Shopping
Natural skin care3.17×Beauty & Wellness
Rhianna (singer)4.63×Music & Radio
Beetlejuice2.39×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bath bomb audience
TraitClusterScore
MindfulnessBALANCE1.65
Pet OwnershipJOY1.58
Price SensitivityPREMIUM1.57
DIY MentalityTHRILL1.45
ExtroversionTHRILL1.43
CreativityOPEN1.36

Worldwide distribution

Worldwide audience distribution share by country for Bath bomb
CountryShare
United States32.1%
United Kingdom9.6%
Japan7.6%

See Bath bomb audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Bath bomb have in United States?

Bath bomb has an estimated audience of 2,103,050 people in United States, concentrated in California and Texas.

What is the gender split and age of Bath bomb fans?

74.4% of Bath bomb fans are female, 25.6% are male, with an average age of 37.3 years.

Which brands do Bath bomb fans like most?

Bath bomb fans show strongest brand affinity for Lux (soap) (42.84×), Bath salts (19.23×), and Food and drink (1.7×) over the country average.

Where do Bath bomb fans live in United States?

Bath bomb fans in United States are most concentrated in California (reach 257,142), Texas (reach 209,712), and Florida (reach 134,185). These three regions account for the largest share of the active audience.

What other brands do Bath bomb fans also like?

Beyond Bath bomb itself, the audience over-indexes on Bath salts (19.23×), Food and drink (1.7×), Beauty (1.75×), and Hair products (2.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bath bomb. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.