Gift Audience in United States

Gift logo

Gift has an estimated audience of 92,160,289 people in United States. 63.1% are female, 36.9% are male, average age 42.6. Top regions: California, Texas, New York. Top brand affinities: MSN, Diaper bag, Planet Fitness, Staples (Canada), Hobby Lobby.

The average Gift fan in United States is 42.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include MSN, Diaper bag, Planet Fitness, with strongest over-indexing on MSN (2.51× the country average). Demographically, the Gift audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Topic

Demographics of Gift fans

Demographic split for Gift audience in United States
MetricValue
Female63.1%
Male36.9%
Average age42.6
Estimated audience size92,160,289

Audience persona

The typical Gift fan in United States is more female, around 42.6 years old, with strong Indulgence tendencies and a notable affinity for MSN.

Top regions in United States

Top regions ranked by reach for Gift in United States
RegionReachAffinity
California11,075,8401.09×
Texas8,405,6101.06×
New York7,330,7171.42×
Florida6,543,2191.05×
Pennsylvania3,474,3411.12×
Illinois3,356,6081.09×
Georgia3,260,2781.15×
North Carolina2,853,7831.03×
New Jersey2,790,4291.19×
Ohio2,686,5440.95×
Virginia2,420,3421.08×
Michigan2,311,1390.96×
Massachusetts2,092,8411.15×
Washington2,048,4821.11×
Tennessee1,886,9031.02×
Maryland1,880,3491.19×
Arizona1,720,0420.91×
Missouri1,646,0211.11×
Indiana1,610,8420.96×
Colorado1,491,6691.03×
South Carolina1,404,5541.01×
Louisiana1,402,3061.18×
Minnesota1,356,5671.03×
Wisconsin1,267,4070.91×
Alabama1,254,2260.97×
Oregon1,234,6251.17×
Kentucky1,114,7720.96×
Connecticut1,108,8071.2×
Oklahoma924,5520.9×
Kansas783,8721.08×
Mississippi757,2741×
Arkansas749,9690.99×
Utah745,9010.9×
Nevada737,2860.83×
Iowa717,5130.94×
Nebraska465,4251.01×
Idaho427,5230.93×
New Mexico389,1210.84×
Hawaii376,9850.95×
Washington, District of Columbia354,2611.28×
West Virginia350,4870.82×
Maine310,9920.94×
New Hampshire308,6570.85×
Delaware280,1271.1×
Rhode Island271,6350.93×
Montana214,8940.84×
Alaska178,9990.91×
South Dakota159,7350.75×
North Dakota149,4160.79×
Vermont139,2270.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gift audience
BrandAffinityCategory
MSN2.51×News
Diaper bag4.03×Kids & Family
Planet Fitness2.38×Sports
Staples (Canada)2.96×Business & Career
Hobby Lobby2.12×Home & Garden
Aubrey Plaza5.8×Movies & TV
Great Clips2.91×Beauty & Wellness
Do it yourself (DIY)1.55×Home & Garden
Jack Black5.33×Movies & TV
Aldi1.74×Shopping
Best Buy1.64×Shopping
Napoleon Dynamite5.78×Movies & TV
Nordstrom1.7×Shopping
Ben Stiller5.28×Movies & TV
Dave Franco5.15×Movies & TV
Taco Bell1.53×Food & Beverages
Real property1.99×Home & Garden
IKEA1.59×Home & Garden
Google Flights2.08×Travel & Leisure
Hairstyle1.5×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gift audience
TraitClusterScore
IndulgenceJOY1.36
Design AffinityPREMIUM1.31
Price SensitivityPREMIUM1.3
ExtroversionTHRILL1.22
Pet OwnershipJOY1.21
CreativityOPEN1.18

Worldwide distribution

Worldwide audience distribution share by country for Gift
CountryShare
United States28.2%
United Kingdom7.2%
Japan5.6%

See Gift audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Gift have in United States?

Gift has an estimated audience of 92,160,289 people in United States, concentrated in California and Texas.

What is the gender split and age of Gift fans?

63.1% of Gift fans are female, 36.9% are male, with an average age of 42.6 years.

Which brands do Gift fans like most?

Gift fans show strongest brand affinity for MSN (2.51×), Diaper bag (4.03×), and Planet Fitness (2.38×) over the country average.

Where do Gift fans live in United States?

Gift fans in United States are most concentrated in California (reach 11,075,840), Texas (reach 8,405,610), and New York (reach 7,330,717). These three regions account for the largest share of the active audience.

What other brands do Gift fans also like?

Beyond Gift itself, the audience over-indexes on Diaper bag (4.03×), Planet Fitness (2.38×), Staples (Canada) (2.96×), and Hobby Lobby (2.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gift. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.