Gift Audience in United States
Gift has an estimated audience of 92,160,289 people in United States. 63.1% are female, 36.9% are male, average age 42.6. Top regions: California, Texas, New York. Top brand affinities: Israel, Saving, Mothercare, Jeep Wagoneer, Nebraska Cornhuskers football.
The average Gift fan in United States is 42.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Israel, Saving, Mothercare, with strongest over-indexing on Israel (2.02× the country average). Demographically, the Gift audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Shopping · Type: Topic
Demographics of Gift fans
| Metric | Value |
|---|---|
| Female | 63.1% |
| Male | 36.9% |
| Average age | 42.6 |
| Estimated audience size | 92,160,289 |
Audience persona
The typical Gift fan in United States is more female, around 42.6 years old, with strong Indulgence tendencies and a notable affinity for Israel.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 11,075,840 | 1.09× |
| Texas | 8,405,610 | 1.06× |
| New York | 7,330,717 | 1.42× |
| Florida | 6,543,219 | 1.05× |
| Pennsylvania | 3,474,341 | 1.12× |
| Illinois | 3,356,608 | 1.09× |
| Georgia | 3,260,278 | 1.15× |
| North Carolina | 2,853,783 | 1.03× |
| New Jersey | 2,790,429 | 1.19× |
| Ohio | 2,686,544 | 0.95× |
| Virginia | 2,420,342 | 1.08× |
| Michigan | 2,311,139 | 0.96× |
| Massachusetts | 2,092,841 | 1.15× |
| Washington | 2,048,482 | 1.11× |
| Tennessee | 1,886,903 | 1.02× |
| Maryland | 1,880,349 | 1.19× |
| Arizona | 1,720,042 | 0.91× |
| Missouri | 1,646,021 | 1.11× |
| Indiana | 1,610,842 | 0.96× |
| Colorado | 1,491,669 | 1.03× |
| South Carolina | 1,404,554 | 1.01× |
| Louisiana | 1,402,306 | 1.18× |
| Minnesota | 1,356,567 | 1.03× |
| Wisconsin | 1,267,407 | 0.91× |
| Alabama | 1,254,226 | 0.97× |
| Oregon | 1,234,625 | 1.17× |
| Kentucky | 1,114,772 | 0.96× |
| Connecticut | 1,108,807 | 1.2× |
| Oklahoma | 924,552 | 0.9× |
| Kansas | 783,872 | 1.08× |
| Mississippi | 757,274 | 1× |
| Arkansas | 749,969 | 0.99× |
| Utah | 745,901 | 0.9× |
| Nevada | 737,286 | 0.83× |
| Iowa | 717,513 | 0.94× |
| Nebraska | 465,425 | 1.01× |
| Idaho | 427,523 | 0.93× |
| New Mexico | 389,121 | 0.84× |
| Hawaii | 376,985 | 0.95× |
| Washington, District of Columbia | 354,261 | 1.28× |
| West Virginia | 350,487 | 0.82× |
| Maine | 310,992 | 0.94× |
| New Hampshire | 308,657 | 0.85× |
| Delaware | 280,127 | 1.1× |
| Rhode Island | 271,635 | 0.93× |
| Montana | 214,894 | 0.84× |
| Alaska | 178,999 | 0.91× |
| South Dakota | 159,735 | 0.75× |
| North Dakota | 149,416 | 0.79× |
| Vermont | 139,227 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 2.02× | Travel & Leisure |
| Saving | 1.72× | Business & Career |
| Mothercare | 1.66× | Kids & Family |
| Jeep Wagoneer | 2.79× | Cars & Mobility |
| Nebraska Cornhuskers football | 1.71× | Sports |
| Jesse Plemons | 1.52× | Movies & TV |
| Cam Ward | 1.59× | Sports |
| Home staging | 1.99× | Home & Garden |
| Cachorro | 2× | Pets & Animals |
| Charlamagne Tha God | 3.36× | Movies & TV |
| Jeep Grand Cherokee (WJ) | 2.1× | Cars & Mobility |
| Necktie | 1.56× | Fashion & Accessoires |
| Kodiak, Alaska | 2.51× | Travel & Leisure |
| Hayward, California | 3.08× | Travel & Leisure |
| Primos Hunting | 5.93× | Sports |
| Highland games | 2.37× | Sports |
| Kento Yamazaki | 2.89× | Movies & TV |
| Vicky Kaushal | 3.55× | Movies & TV |
| Holt Renfrew | 3.33× | Shopping |
| Keeper (password manager) | 1.54× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.36 |
| Design Affinity | PREMIUM | 1.31 |
| Price Sensitivity | PREMIUM | 1.3 |
| Extroversion | THRILL | 1.22 |
| Pet Ownership | JOY | 1.21 |
| Creativity | OPEN | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.2% |
| United Kingdom | 7.2% |
| Japan | 5.6% |
See Gift audiences in other countries
More Shopping audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Gift have in United States?
Gift has an estimated audience of 92,160,289 people in United States, concentrated in California and Texas.
What is the gender split and age of Gift fans?
63.1% of Gift fans are female, 36.9% are male, with an average age of 42.6 years.
Which brands do Gift fans like most?
Gift fans show strongest brand affinity for Israel (2.02×), Saving (1.72×), and Mothercare (1.66×) over the country average.
Where do Gift fans live in United States?
Gift fans in United States are most concentrated in California (reach 11,075,840), Texas (reach 8,405,610), and New York (reach 7,330,717). These three regions account for the largest share of the active audience.
What other brands do Gift fans also like?
Beyond Gift itself, the audience over-indexes on Saving (1.72×), Mothercare (1.66×), Jeep Wagoneer (2.79×), and Nebraska Cornhuskers football (1.71×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Gift. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.