Rascasse Audience Intelligence

Gift Audience in United States

A data profile of the people who buy, follow and care about Gift in United States — modelled from more than twelve digital signal sources. Gift has an estimated audience of 92,160,289 people in United States.

#77among Topic in United States#5in Shopping

The average Gift fan in United States is 42.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Pinterest, IKEA, Planet Fitness, with strongest over-indexing on Pinterest (1.67× the country average).

Demographically, the Gift audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gift fan in United States is more female, around 42.6 years old, with strong Indulgence tendencies and a notable affinity for Pinterest.

Category: Shopping · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gift profile in United States.

Audience size
92.2M
in United States
Gender
63.1%♀
36.9% male
Age
42.6
average years
Country rank
#97
Topic in United States
Fig. 01

Search interest · 12-month trend

+53%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gift fans

63.1% are female, 36.9% are male, average age 42.6.

Fig. 02

Gender split

63.1%
Female
36.9%
Male
Demographic split for Gift audience in United States
MetricValue
Female63.1%
Male36.9%
Average age42.6
Estimated audience size92,160,289
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Gift audience in United States
Age bracketShare%
16-1913%
20-2917%
30-3920%
40-4924%
50+28%
Fig. 04

Worldwide distribution

28.2%

of the worldwide Gift audience comes from United States.

Worldwide audience distribution share by country for Gift
CountryShare
United States28.2%
United Kingdom7.2%
Japan5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gift audience in United States is strongest.

Fig. 05

Top regions by affinity

Gift fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~2M1.52×
02Delaware~400K1.39×
03New York~6.5M1.30×
04Connecticut~1M1.30×
05Pennsylvania~4M1.29×
06New Jersey~3M1.28×
07Missouri~2M1.28×
08Georgia~3.5M1.22×
09Kansas~900K1.22×
10Maryland~2M1.21×
11Massachusetts~2M1.20×
12Tennessee~2M1.19×
13Iowa~900K1.16×
14Mississippi~900K1.15×
15Arkansas~900K1.14×
16Washington, District of Columbia~300K1.14×
17Alabama~1.5M1.13×
18Virginia~2.5M1.10×
19Minnesota~1.5M1.10×
20Illinois~3M1.04×
21Kentucky~1M1.04×
22Texas~8M1.01×
23South Carolina~1.5M1.01×
24Oregon~1M1.01×
25Nebraska~500K1.01×
26Rhode Island~300K0.99×
27Indiana~1.5M0.98×
28North Carolina~2.5M0.97×
29California~9.5M0.96×
30Florida~6M0.96×
31Ohio~2.5M0.96×
32Washington~2M0.95×
33Wisconsin~1.5M0.95×
34Oklahoma~1M0.95×
35North Dakota~200K0.94×
36Maine~300K0.93×
37Michigan~2M0.92×
38Colorado~1.5M0.90×
39New Hampshire~300K0.88×
40Alaska~200K0.86×
41Idaho~400K0.85×
42Hawaii~300K0.85×
43Vermont~100K0.85×
44West Virginia~400K0.82×
45Arizona~1.5M0.81×
46Montana~200K0.81×
47Utah~700K0.80×
48South Dakota~200K0.80×
49New Mexico~400K0.77×
50Nevada~700K0.74×
Fig. 06

Affinity by region

Affinity by region — Gift, United States
0.74×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gift audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gift audience
#·InterestCategoryAffinity×
01Renewable energyBusiness & Career2.39×
02Sustainable energyHome & Garden2.39×
03Diaper bagKids & Family2.38×
04IKEAHome & Garden2.09×
05Children's clothingFashion & Accessoires2.05×
06FedExBusiness & Career2.03×
07Discount storesShopping2.01×
08Real propertyHome & Garden1.87×
09DonationBusiness & Career1.70×
10PinterestInternet & Social Media1.67×
11InnovationBusiness & Career1.67×
12NordstromShopping1.64×
13Shopping mallsShopping1.64×
14Planet FitnessSports1.63×
15SubwayFood & Beverages1.62×
16Mortgage loansBusiness & Career1.59×
17Organic foodFood & Beverages1.58×
18AirbnbTravel & Leisure1.55×
19FragrancesBeauty & Wellness1.54×
20DrawingHome & Garden1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gift audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gift audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.58×
Price SensitivityPREMIUM1.54×
Family OrientationCONSERVATISM1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gift audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.99×
Risk AppetiteTHRILL0.99×
Urban LifestyleOPEN1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gift have in United States?

Gift has an estimated audience of 92,160,289 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Gift fans?

63.1% of Gift fans are female, 36.9% are male, with an average age of 42.6 years.

03

Which brands do Gift fans like most?

Gift fans show strongest brand affinity for Pinterest (1.67×), IKEA (2.09×), and Planet Fitness (1.63×) over the country average.

04

Where do Gift fans live in United States?

Gift fans in United States are most concentrated in California (reach ~9.5M), Texas (reach ~8M), and New York (reach ~6.5M). These three regions account for the largest share of the active audience.

05

What other brands do Gift fans also like?

Beyond Gift itself, the audience over-indexes on IKEA (2.09×), Planet Fitness (1.63×), Airbnb (1.55×), and Discount stores (2.01×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in United States

See Gift audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Gift. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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