Rascasse Audience Intelligence

Personal Creations Target Market in United States

A data profile of the people who buy, follow and care about Personal Creations in United States — modelled from more than twelve digital signal sources. Personal Creations has an estimated audience of 1,307,885 people in United States.

#2013among Brand in United States#391in Kids & Family

The average Personal Creations fan in United States is 44.1 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, Texas, Florida.

Top brand affinities include Chloe Sevigny, Magic City (TV series), Personalization Mall, with strongest over-indexing on Chloe Sevigny (176.76× the country average).

Demographically, the Personal Creations audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Individualism, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Personal Creations fan in United States is more female, around 44.1 years old, with strong Individualism tendencies and a notable affinity for Chloe Sevigny.

Category: Kids & Family · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Personal Creations profile in United States.

Audience size
1.3M
in United States
Gender
86.6%♀
13.4% male
Age
44.1
average years
Country rank
#19629
Brand in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Personal Creations

86.6% are female, 13.4% are male, average age 44.1.

Fig. 02

Gender split

86.6%
Female
13.4%
Male
Demographic split for Personal Creations audience in United States
MetricValue
Female86.6%
Male13.4%
Average age44.1
Estimated audience size1,307,885
Fig. 03

Age distribution

Ø 44.1
average years
Age distribution of the Personal Creations audience in United States
Age bracketShare%
16-198%
20-2915%
30-3921%
40-4929%
50+26%
Fig. 04

Worldwide distribution

96.0%

of the worldwide Personal Creations audience comes from United States.

Worldwide audience distribution share by country for Personal Creations
CountryShare
United States96.0%
Canada2.7%
China0.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Personal Creations audience in United States is strongest.

Fig. 05

Top regions by affinity

Personal Creations customers by region in United States
#RegionReachAffinity×
01West Virginia~10K1.67×
02Pennsylvania~70K1.63×
03Kentucky~30K1.61×
04New Jersey~50K1.54×
05Illinois~60K1.46×
06Ohio~60K1.44×
07North Dakota~4K1.43×
08Indiana~30K1.32×
09New Hampshire~7K1.30×
10Delaware~5K1.30×
11Rhode Island~5K1.27×
12Connecticut~20K1.23×
13Louisiana~20K1.20×
14Iowa~10K1.18×
15New York~90K1.16×
16Missouri~20K1.16×
17Maine~5K1.16×
18Wisconsin~20K1.14×
19South Carolina~20K1.14×
20Michigan~40K1.12×
21Tennessee~30K1.11×
22Massachusetts~30K1.11×
23Alabama~20K1.09×
24South Dakota~3K1.09×
25Nebraska~7K1.04×
26Arkansas~10K1.02×
27Mississippi~10K1.00×
28Vermont~2K1.00×
29North Carolina~40K0.97×
30Maryland~20K0.97×
31Minnesota~20K0.97×
32Kansas~10K0.97×
33Virginia~30K0.87×
34Oklahoma~10K0.87×
35Florida~70K0.83×
36Georgia~30K0.83×
37Montana~3K0.83×
38Idaho~5K0.74×
39Texas~80K0.71×
40Alaska~2K0.70×
41Arizona~20K0.68×
42New Mexico~4K0.68×
43Colorado~10K0.65×
44Nevada~8K0.63×
45Utah~7K0.62×
46Hawaii~3K0.54×
47Washington, District of Columbia~2K0.51×
48Oregon~7K0.48×
49California~70K0.47×
50Washington~10K0.45×
Fig. 06

Affinity by region

Affinity by region — Personal Creations, United States
0.45×1.00×1.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Personal Creations audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Personal Creations audience
#·InterestCategoryAffinity×
01Chloe SevignyMovies & TV176.76×
02Magic City (TV series)Movies & TV136.56×
03Omni CheerTopic84.66×
04DTACTechnology & Electronics61.70×
05Indya MooreMovies & TV59.45×
06Alexa ChungFashion & Accessoires43.11×
07El Jimador TequilaFood & Beverages36.58×
08Cinema of ItalyMovies & TV33.65×
09Personalization MallShopping28.58×
10Lux (soap)Home & Garden24.63×
11Korean moviesMovies & TV20.86×
12James McAvoyMovies & TV20.00×
13Rosie Huntington-WhiteleyFashion & Accessoires20.00×
14AlphasMovies & TV20.00×
15Villeroy & BochHome & Garden20.00×
16Major CrimesMovies & TV20.00×
17Cute BabiesKids & Family18.08×
18Elle FanningMovies & TV9.38×
19Hobby LobbyHome & Garden2.22×
20ChristmasKids & Family2.08×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Personal Creations audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Personal Creations audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.39×
CreativityOPEN1.28×
SpiritualityBALANCE1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Personal Creations audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.70×
Risk AppetiteTHRILL0.73×
PatriotismCONSERVATISM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Personal Creations's target market in United States?

Personal Creations's target market in United States covers an estimated 1,307,885 people, concentrated in New York and Texas.

02

What is the gender split and age of Personal Creations customers?

86.6% of the Personal Creations audience are female, 13.4% are male, with an average age of 44.1 years.

03

Which brands do Personal Creations fans like most?

Personal Creations fans show strongest brand affinity for Chloe Sevigny (176.76×), Magic City (TV series) (136.56×), and Personalization Mall (28.58×) over the country average.

04

Where do Personal Creations fans live in United States?

Personal Creations fans in United States are most concentrated in New York (reach ~90K), Texas (reach ~80K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Personal Creations fans also like?

Beyond Personal Creations itself, the audience over-indexes on Magic City (TV series) (136.56×), Personalization Mall (28.58×), Indya Moore (59.45×), and Cinema of Italy (33.65×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Personal Creations audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Personal Creations. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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