Rascasse Audience Intelligence

Alexa Chung Audience in United States

A data profile of the people who buy, follow and care about Alexa Chung in United States — modelled from more than twelve digital signal sources. Alexa Chung has an estimated audience of 361,037 people in United States.

#61among Social media influencer in United States#10919among Person in United States#1487in Fashion & Accessoires

The average Alexa Chung fan in United States is 33.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include JuJu Smith-Schuster, Adiamor, Elle Fanning, with strongest over-indexing on JuJu Smith-Schuster (169.87× the country average).

Demographically, the Alexa Chung audience skews more female with an average age of 33.6, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Alexa Chung fan in United States is more female, around 33.6 years old, with strong Luxury Orientation tendencies and a notable affinity for JuJu Smith-Schuster.

Category: Fashion & Accessoires · Type: Person · Subtype: Social media influencer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Alexa Chung profile in United States.

Audience size
361K
in United States
Gender
68.4%♀
31.6% male
Age
33.6
average years
Country rank
#43909
Person in United States
Fig. 01

Search interest · 12-month trend

+94%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Alexa Chung fans

68.4% are female, 31.6% are male, average age 33.6.

Fig. 02

Gender split

68.4%
Female
31.6%
Male
Demographic split for Alexa Chung audience in United States
MetricValue
Female68.4%
Male31.6%
Average age33.6
Estimated audience size361,037
Fig. 03

Age distribution

Ø 33.6
average years
Age distribution of the Alexa Chung audience in United States
Age bracketShare%
16-1936%
20-2922%
30-3916%
40-4913%
50+13%
Fig. 04

Worldwide distribution

20.5%

of the worldwide Alexa Chung audience comes from United States.

Worldwide audience distribution share by country for Alexa Chung
CountryShare
United States20.5%
United Kingdom19.6%
Brazil4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Alexa Chung audience in United States is strongest.

Fig. 05

Top regions by affinity

Alexa Chung fans by region: top regions in United States
#RegionReachAffinity×
01New York~40K2.48×
02Washington, District of Columbia~2K2.30×
03California~60K1.88×
04Massachusetts~10K1.64×
05Washington~10K1.58×
06Oregon~6K1.56×
07Rhode Island~1K1.29×
08Vermont<1K1.29×
09New Jersey~10K1.28×
10Connecticut~4K1.27×
11Virginia~9K1.24×
12Pennsylvania~10K1.22×
13Illinois~10K1.20×
14Hawaii~2K1.20×
15Maine~1K1.16×
16Colorado~5K1.11×
17Maryland~6K1.08×
18Minnesota~5K1.02×
19Utah~3K0.97×
20New Hampshire~1K0.97×
21Montana<1K0.92×
22Texas~20K0.91×
23Arizona~6K0.91×
24Alaska<1K0.91×
25Georgia~9K0.90×
26North Carolina~8K0.90×
27Nevada~3K0.90×
28Michigan~7K0.87×
29New Mexico~1K0.87×
30Idaho~1K0.86×
31Delaware<1K0.86×
32Tennessee~5K0.84×
33Missouri~4K0.82×
34Wisconsin~4K0.82×
35North Dakota<1K0.82×
36Ohio~8K0.81×
37South Dakota<1K0.80×
38Kentucky~3K0.78×
39Nebraska~1K0.77×
40Florida~20K0.76×
41Kansas~2K0.76×
42West Virginia~1K0.76×
43Arkansas~2K0.75×
44Louisiana~3K0.74×
45Oklahoma~3K0.73×
46Indiana~4K0.71×
47South Carolina~3K0.71×
48Iowa~2K0.70×
49Alabama~3K0.69×
50Mississippi~2K0.67×
Fig. 06

Affinity by region

Affinity by region — Alexa Chung, United States
0.67×1.00×2.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Alexa Chung audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Alexa Chung audience
#·InterestCategoryAffinity×
01AdiamorFashion & Accessoires216.93×
02JuJu Smith-SchusterSports169.87×
03Bianca BaltiFashion & Accessoires134.98×
04Rebecca MinkoffFashion & Accessoires97.93×
05Kim RichardsMovies & TV59.56×
06Rich EisenSports56.17×
07Lisa RinnaMovies & TV53.28×
08Lisa VanderpumpMovies & TV51.17×
09Karlie KlossFashion & Accessoires49.95×
10Barbara PalvinFashion & Accessoires47.47×
11Nathan FillionMovies & TV39.35×
12Elle FanningMovies & TV33.00×
13Kate UptonFashion & Accessoires30.90×
14Pete CarrollSports27.09×
15Emma RobertsMovies & TV23.59×
16Lauren GrahamMovies & TV23.26×
17Vivienne WestwoodFashion & Accessoires19.53×
18Nina DobrevMovies & TV19.51×
19Lanvin (clothing)Fashion & Accessoires18.39×
20Scarlett JohanssonMovies & TV16.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Alexa Chung audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Alexa Chung audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.88×
Design AffinityPREMIUM1.67×
Urban LifestyleOPEN1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Alexa Chung audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.66×
Need for SecurityCONSERVATISM0.76×
DIY MentalityTHRILL0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Alexa Chung have in United States?

Alexa Chung has an estimated audience of 361,037 people in United States, concentrated in California and New York.

02

What is the gender split and age of Alexa Chung fans?

68.4% of Alexa Chung fans are female, 31.6% are male, with an average age of 33.6 years.

03

Which brands do Alexa Chung fans like most?

Alexa Chung fans show strongest brand affinity for JuJu Smith-Schuster (169.87×), Adiamor (216.93×), and Elle Fanning (33×) over the country average.

04

Where do Alexa Chung fans live in United States?

Alexa Chung fans in United States are most concentrated in California (reach ~60K), New York (reach ~40K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Alexa Chung fans also like?

Beyond Alexa Chung itself, the audience over-indexes on Adiamor (216.93×), Elle Fanning (33×), Lisa Rinna (53.28×), and Nathan Fillion (39.35×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Social media influencer audiences in United States

See Alexa Chung audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Alexa Chung. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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