Alexa Chung Audience in United States

Alexa Chung logo

Alexa Chung has an estimated audience of 311,381 people in United States. 68.4% are female, 31.6% are male, average age 33.6. Top regions: California, New York, Texas. Top brand affinities: JuJu Smith-Schuster, Adiamor, Elle Fanning, Nathan Fillion, Rebecca Minkoff.

The average Alexa Chung fan in United States is 33.6 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include JuJu Smith-Schuster, Adiamor, Elle Fanning, with strongest over-indexing on JuJu Smith-Schuster (169.87× the country average). Demographically, the Alexa Chung audience skews more female with an average age of 33.6, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Person · Subtype: Social media influencer

Demographics of Alexa Chung fans

Demographic split for Alexa Chung audience in United States
MetricValue
Female68.4%
Male31.6%
Average age33.6
Estimated audience size311,381

Audience persona

The typical Alexa Chung fan in United States is more female, around 33.6 years old, with strong Luxury Orientation tendencies and a notable affinity for JuJu Smith-Schuster.

Top regions in United States

Top regions ranked by reach for Alexa Chung in United States
RegionReachAffinity
California62,3391.82×
New York44,1132.54×
Texas24,9020.93×
Florida15,9840.76×
Pennsylvania13,3941.28×
Illinois12,8251.24×
Massachusetts10,3511.69×
Virginia10,2141.35×
New Jersey10,1291.28×
Washington9,9961.6×
Georgia9,0480.94×
North Carolina8,3140.89×
Ohio7,8090.81×
Michigan7,0220.86×
Maryland5,6871.06×
Colorado5,6861.16×
Arizona5,6230.88×
Oregon5,6151.57×
Tennessee5,3330.85×
Minnesota4,7221.06×
Missouri4,1040.82×
Connecticut3,9811.27×
Indiana3,8350.67×
Wisconsin3,6530.78×
South Carolina3,0990.66×
Kentucky2,9100.75×
Utah2,8451.02×
Alabama2,8280.65×
Louisiana2,5930.65×
Washington, District of Columbia2,4482.62×
Nevada2,3580.78×
Oklahoma2,2320.65×
Kansas1,7160.7×
Arkansas1,5670.61×
Hawaii1,5581.16×
Iowa1,4880.58×
Maine1,4131.27×
Rhode Island1,3141.33×
Idaho1,2180.78×
New Mexico1,1500.74×
New Hampshire1,1430.93×
Mississippi1,0830.42×
Nebraska9620.62×
West Virginia8710.6×
Vermont7991.46×
Montana7780.9×
Delaware6540.76×
Alaska5380.81×
South Dakota3540.49×
North Dakota3070.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Alexa Chung audience
BrandAffinityCategory
JuJu Smith-Schuster169.87×Sports
Adiamor216.93×Fashion & Accessoires
Elle Fanning33×Movies & TV
Nathan Fillion39.35×Movies & TV
Rebecca Minkoff97.93×Fashion & Accessoires
Lisa Rinna53.28×Movies & TV
Scarlett Johansson16.88×Movies & TV
Barbara Palvin47.47×Fashion & Accessoires
Anne Burrell16.07×Food & Beverages
Lisa Vanderpump51.17×Movies & TV
Kim Richards59.56×Movies & TV
Kate Upton30.9×Fashion & Accessoires
Pete Carroll27.09×Sports
Emma Roberts23.59×Movies & TV
Karlie Kloss49.95×Fashion & Accessoires
Nina Dobrev19.51×Movies & TV
Lauren Graham23.26×Movies & TV
Rich Eisen56.17×Sports
Bianca Balti134.98×Fashion & Accessoires
Lanvin (clothing)18.39×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Alexa Chung audience
TraitClusterScore
Luxury OrientationPREMIUM3.96
Design AffinityPREMIUM3.46
Quality AwarenessPREMIUM3.36
SustainabilityBALANCE2.68
IndulgenceJOY2.11
Early Adopter MentalityPOWER1.93

Worldwide distribution

Worldwide audience distribution share by country for Alexa Chung
CountryShare
United Kingdom20.4%
United States19.0%
Germany4.8%

See Alexa Chung audiences in other countries

More Social media influencer audiences in United States

Frequently asked questions

How many fans does Alexa Chung have in United States?

Alexa Chung has an estimated audience of 311,381 people in United States, concentrated in California and New York.

What is the gender split and age of Alexa Chung fans?

68.4% of Alexa Chung fans are female, 31.6% are male, with an average age of 33.6 years.

Which brands do Alexa Chung fans like most?

Alexa Chung fans show strongest brand affinity for JuJu Smith-Schuster (169.87×), Adiamor (216.93×), and Elle Fanning (33×) over the country average.

Where do Alexa Chung fans live in United States?

Alexa Chung fans in United States are most concentrated in California (reach 62,339), New York (reach 44,113), and Texas (reach 24,902). These three regions account for the largest share of the active audience.

What other brands do Alexa Chung fans also like?

Beyond Alexa Chung itself, the audience over-indexes on Adiamor (216.93×), Elle Fanning (33×), Nathan Fillion (39.35×), and Rebecca Minkoff (97.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Alexa Chung. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.