Rebecca Minkoff Audience in United States
Rebecca Minkoff has an estimated audience of 766,716 people in United States. 80.6% are female, 19.4% are male, average age 32.8. Top regions: California, New York, Texas.
The average Rebecca Minkoff fan in United States is 32.8 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas.
Category: Fashion & Accessoires · Type: Brand · Subtype: Bags and accessories
Demographics of Rebecca Minkoff fans
| Metric | Value |
|---|---|
| Female | 80.6% |
| Male | 19.4% |
| Average age | 32.8 |
| Estimated audience size | 766,716 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 132,556 | 1.57× |
| New York | 105,573 | 2.46× |
| Texas | 69,298 | 1.05× |
| Florida | 61,970 | 1.19× |
| New Jersey | 39,982 | 2.05× |
| Illinois | 39,345 | 1.54× |
| Pennsylvania | 31,579 | 1.22× |
| Massachusetts | 25,448 | 1.68× |
| Georgia | 24,227 | 1.03× |
| North Carolina | 23,214 | 1.01× |
| Ohio | 21,957 | 0.93× |
| Virginia | 20,211 | 1.08× |
| Michigan | 18,342 | 0.91× |
| Washington | 17,143 | 1.11× |
| Maryland | 16,893 | 1.28× |
| Tennessee | 14,875 | 0.97× |
| Arizona | 13,120 | 0.84× |
| Colorado | 13,081 | 1.08× |
| Connecticut | 12,547 | 1.63× |
| Missouri | 11,993 | 0.97× |
| Minnesota | 11,657 | 1.06× |
| South Carolina | 11,090 | 0.96× |
| Indiana | 10,828 | 0.77× |
| Louisiana | 10,668 | 1.08× |
| Wisconsin | 9,922 | 0.86× |
| Oregon | 7,934 | 0.9× |
| Alabama | 7,695 | 0.72× |
| Kentucky | 7,554 | 0.79× |
| Nevada | 7,294 | 0.98× |
| Oklahoma | 6,900 | 0.81× |
| Arkansas | 4,959 | 0.79× |
| Kansas | 4,808 | 0.8× |
| Mississippi | 4,779 | 0.76× |
| Utah | 4,542 | 0.66× |
| Iowa | 4,528 | 0.72× |
| Washington, District of Columbia | 4,162 | 1.81× |
| Rhode Island | 3,106 | 1.27× |
| New Hampshire | 3,039 | 1.01× |
| Nebraska | 3,029 | 0.79× |
| Hawaii | 2,712 | 0.82× |
| Idaho | 2,564 | 0.67× |
| Maine | 2,478 | 0.9× |
| New Mexico | 2,335 | 0.61× |
| Delaware | 2,013 | 0.95× |
| West Virginia | 1,873 | 0.52× |
| Montana | 1,420 | 0.67× |
| Vermont | 1,037 | 0.77× |
| South Dakota | 953 | 0.54× |
| North Dakota | 914 | 0.58× |
| Alaska | 670 | 0.41× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 61.6% |
| United Kingdom | 5.9% |
| Germany | 4.5% |
See Rebecca Minkoff audiences in other countries
More Bags and accessories audiences in United States
- Coach (17,389,953)
- Longchamp (2,785,225)
- JustFab (2,512,438)
- Osprey (1,853,919)
- Fjällräven (1,640,182)
How to read this data
Audience size is the estimated number of people in United States who actively search for Rebecca Minkoff. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.