Rascasse Audience Intelligence

Rebecca Minkoff Target Market in United States

A data profile of the people who buy, follow and care about Rebecca Minkoff in United States — modelled from more than twelve digital signal sources. Rebecca Minkoff has an estimated audience of 754,631 people in United States.

#12among Bags and accessories in United States#2942among Brand in United States#1108in Fashion & Accessoires

The average Rebecca Minkoff fan in United States is 32.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Category: Fashion & Accessoires · Type: Brand · Subtype: Bags and accessories

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rebecca Minkoff profile in United States.

Audience size
755K
in United States
Gender
80.6%♀
19.4% male
Age
32.8
average years
Country rank
#28535
Brand in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Rebecca Minkoff

80.6% are female, 19.4% are male, average age 32.8.

Fig. 02

Gender split

80.6%
Female
19.4%
Male
Demographic split for Rebecca Minkoff audience in United States
MetricValue
Female80.6%
Male19.4%
Average age32.8
Estimated audience size754,631
Fig. 03

Age distribution

Ø 32.8
average years
Age distribution of the Rebecca Minkoff audience in United States
Age bracketShare%
16-1936%
20-2922%
30-3918%
40-4915%
50+8%
Fig. 04

Worldwide distribution

62.8%

of the worldwide Rebecca Minkoff audience comes from United States.

Worldwide audience distribution share by country for Rebecca Minkoff
CountryShare
United States62.8%
United Kingdom5.9%
Germany4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rebecca Minkoff audience in United States is strongest.

Fig. 05

Top regions by affinity

Rebecca Minkoff customers by region in United States
#RegionReachAffinity×
01New York~100K2.34×
02New Jersey~40K1.93×
03Washington, District of Columbia~4K1.73×
04Massachusetts~20K1.57×
05Connecticut~10K1.57×
06California~100K1.55×
07Illinois~40K1.44×
08Maryland~20K1.27×
09Rhode Island~3K1.22×
10Florida~60K1.21×
11Pennsylvania~30K1.16×
12Louisiana~10K1.12×
13Washington~20K1.09×
14Colorado~10K1.06×
15Texas~70K1.05×
16Virginia~20K1.05×
17Georgia~20K1.01×
18Nevada~8K1.01×
19Tennessee~20K1.00×
20Minnesota~10K1.00×
21New Hampshire~3K0.99×
22North Carolina~20K0.98×
23Delaware~2K0.98×
24Arizona~20K0.97×
25Missouri~10K0.97×
26South Carolina~10K0.96×
27Oregon~8K0.94×
28Michigan~20K0.91×
29Hawaii~3K0.90×
30Maine~2K0.90×
31Ohio~20K0.89×
32Oklahoma~7K0.86×
33Mississippi~5K0.86×
34Vermont~1K0.86×
35Wisconsin~10K0.85×
36Arkansas~5K0.85×
37Alabama~9K0.83×
38Kansas~5K0.83×
39Nebraska~3K0.83×
40Kentucky~8K0.81×
41Indiana~10K0.78×
42Montana~2K0.78×
43Iowa~5K0.77×
44Idaho~3K0.76×
45North Dakota~1K0.76×
46New Mexico~3K0.73×
47Alaska~1K0.73×
48South Dakota~1K0.72×
49Utah~5K0.70×
50West Virginia~2K0.68×
Fig. 06

Affinity by region

Affinity by region — Rebecca Minkoff, United States
0.68×1.00×2.34×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Rebecca Minkoff. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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