Top 36 Bags and accessories in United States

How to read this list

Rank

Position in the Top 36, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in United States who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in United States. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in United States, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in United States. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank	Audience	Audience size	Country share	Avg age	Female share	Subtype
1	Coach	17M	41.1%	37.9	81.0%	Bags and accessories
2	Longchamp	2.8M	10.9%	31.9	72.8%	Bags and accessories
3	JustFab	2.5M	55.2%	34.8	95.9%	Bags and accessories
4	Osprey	1.9M	32.8%	42.6	46.1%	Bags and accessories
5	Fjällräven	1.6M	17.1%	37.6	48.8%	Bags and accessories
6	Samsonite	1.6M	11.5%	38.4	70.6%	Bags and accessories
7	Tumi	1.6M	28.1%	37.0	35.0%	Bags and accessories
8	Rimowa	1.5M	12.2%	40.0	60.7%	Bags and accessories
9	Tumi	1.3M	16.8%	40.2	61.9%	Bags and accessories
10	JanSport	896k	29.1%	37.3	59.4%	Bags and accessories
11	Dooney & Bourke	807k	85.4%	42.3	83.9%	Bags and accessories
12	Rebecca Minkoff	767k	61.6%	32.8	80.6%	Bags and accessories
13	Shinola	741k	87.0%	43.8	46.6%	Bags and accessories
14	American Tourister	647k	14.9%	39.6	63.8%	Bags and accessories
15	The Sak	582k	90.6%	48.2	92.7%	Bags and accessories
16	Kipling (brand)	560k	9.7%	33.2	63.2%	Bags and accessories
17	Furla	517k	5.8%	37.2	76.1%	Bags and accessories
18	Herschel Supply Co.	453k	22.2%	34.1	46.2%	Bags and accessories
19	Timbuk2	343k	48.0%	38.2	57.9%	Bags and accessories
20	Parfois (fashion accessories)	267k	1.9%	32.3	68.7%	Bags and accessories
21	Eastpak	223k	7.0%	33.3	60.4%	Bags and accessories
22	Delsey	180k	18.4%	42.3	55.5%	Bags and accessories
23	Petunia Pickle Bottom	167k	79.0%	35.2	85.4%	Bags and accessories
24	Smythson	162k	19.4%	39.9	50.5%	Bags and accessories
25	Osprey Packs	135k	76.0%	33.9	49.2%	Bags and accessories

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Frequently asked questions

How is this Top 36 list compiled?

Rascasse aggregates anonymized search-behavior signals across United States and ranks each bags and accessories by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest bags and accessories in United States?

Coach currently leads with an estimated audience of 17M people in United States.

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