Rascasse Audience Intelligence

The Sak Target Market in United States

A data profile of the people who buy, follow and care about The Sak in United States — modelled from more than twelve digital signal sources. The Sak has an estimated audience of 589,564 people in United States.

#15among Bags and accessories in United States#3434among Brand in United States#1238in Fashion & Accessoires

The average The Sak fan in United States is 48.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Bath and Bodyworks, QVC, Taron Egerton, with strongest over-indexing on Bath and Bodyworks (9.47× the country average).

Demographically, the The Sak audience skews more female with an average age of 48.2, and over-indexes on personality traits such as Creativity, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Sak fan in United States is more female, around 48.2 years old, with strong Creativity tendencies and a notable affinity for Bath and Bodyworks.

Category: Fashion & Accessoires · Type: Brand · Subtype: Bags and accessories

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Sak profile in United States.

Audience size
590K
in United States
Gender
92.7%♀
7.3% male
Age
48.2
average years
Country rank
#33171
Brand in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of The Sak

92.7% are female, 7.3% are male, average age 48.2.

Fig. 02

Gender split

92.7%
Female
7.3%
Male
Demographic split for The Sak audience in United States
MetricValue
Female92.7%
Male7.3%
Average age48.2
Estimated audience size589,564
Fig. 03

Age distribution

Ø 48.2
average years
Age distribution of the The Sak audience in United States
Age bracketShare%
16-195%
20-299%
30-3915%
40-4931%
50+40%
Fig. 04

Worldwide distribution

88.1%

of the worldwide The Sak audience comes from United States.

Worldwide audience distribution share by country for The Sak
CountryShare
United States88.1%
Japan2.9%
United Kingdom2.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Sak audience in United States is strongest.

Fig. 05

Top regions by affinity

The Sak customers by region in United States
#RegionReachAffinity×
01West Virginia~4K1.46×
02Kentucky~9K1.27×
03Connecticut~7K1.22×
04New Jersey~20K1.21×
05Tennessee~10K1.21×
06Pennsylvania~20K1.20×
07Arkansas~6K1.20×
08New Hampshire~3K1.20×
09Indiana~10K1.16×
10Alabama~9K1.14×
11Maine~2K1.14×
12Rhode Island~2K1.14×
13Ohio~20K1.10×
14New York~40K1.09×
15Oklahoma~7K1.09×
16North Carolina~20K1.08×
17Delaware~2K1.08×
18Missouri~10K1.07×
19Massachusetts~10K1.05×
20South Carolina~9K1.05×
21Mississippi~5K1.04×
22Vermont~1K1.04×
23Iowa~5K1.03×
24Montana~2K1.02×
25North Dakota~1K1.02×
26Michigan~20K1.01×
27Wisconsin~9K0.99×
28Virginia~10K0.98×
29Colorado~9K0.96×
30Oregon~6K0.95×
31Maryland~9K0.94×
32Kansas~4K0.94×
33Georgia~20K0.93×
34Minnesota~8K0.93×
35Louisiana~7K0.93×
36Illinois~20K0.92×
37Nebraska~3K0.92×
38Arizona~10K0.91×
39Idaho~3K0.90×
40New Mexico~3K0.90×
41South Dakota~1K0.90×
42California~60K0.87×
43Florida~30K0.84×
44Washington~10K0.84×
45Alaska~1K0.84×
46Hawaii~2K0.81×
47Texas~40K0.79×
48Nevada~4K0.76×
49Washington, District of Columbia~1K0.71×
50Utah~4K0.68×
Fig. 06

Affinity by region

Affinity by region — The Sak, United States
0.68×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Sak audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Sak audience
#·InterestCategoryAffinity×
01Taron EgertonMovies & TV20.00×
02The Wizard of OzMovies & TV20.00×
03QVCMovies & TV9.86×
04Bath and BodyworksShopping9.47×
05HandbagsFashion & Accessoires4.76×
06EtsyFashion & Accessoires3.87×
07NordstromShopping3.52×
08VeganismFood & Beverages3.36×
09PinterestInternet & Social Media3.27×
10Beauty salonsBeauty & Wellness3.22×
11RecipesFood & Beverages2.87×
12WineFood & Beverages2.86×
13EBayShopping2.81×
14CouponsShopping2.80×
15CoffeeFood & Beverages2.72×
16Home improvementHome & Garden2.64×
17CookingFood & Beverages2.53×
18Alcoholic beveragesFood & Beverages2.51×
19Donald TrumpPolitics & Society2.40×
20XInternet & Social Media2.39×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Sak audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Sak audience · What stands out
TraitClusterDeviationScore
CreativityOPEN2.53×
IndividualismJOY1.98×
Family OrientationCONSERVATISM1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Sak audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.62×
Quality AwarenessPREMIUM0.62×
ExtroversionTHRILL0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is The Sak's target market in United States?

The Sak's target market in United States covers an estimated 589,564 people, concentrated in California and Texas.

02

What is the gender split and age of The Sak customers?

92.7% of the The Sak audience are female, 7.3% are male, with an average age of 48.2 years.

03

Which brands do The Sak fans like most?

The Sak fans show strongest brand affinity for Bath and Bodyworks (9.47×), QVC (9.86×), and Taron Egerton (20×) over the country average.

04

Where do The Sak fans live in United States?

The Sak fans in United States are most concentrated in California (reach ~60K), Texas (reach ~40K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do The Sak fans also like?

Beyond The Sak itself, the audience over-indexes on QVC (9.86×), Taron Egerton (20×), Handbags (4.76×), and Pinterest (3.27×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Bags and accessories audiences in United States

See The Sak audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Sak. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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