The Sak Audience in United States

The Sak logo

The Sak has an estimated audience of 581,562 people in United States. 92.7% are female, 7.3% are male, average age 48.2. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Bath and Bodyworks, Diabetes mellitus awareness, Catherine O'Hara, Microblogging.

The average The Sak fan in United States is 48.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Bath and Bodyworks, Diabetes mellitus awareness, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the The Sak audience skews more female with an average age of 48.2, and over-indexes on personality traits such as Creativity, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Bags and accessories

Demographics of The Sak fans

Demographic split for The Sak audience in United States
MetricValue
Female92.7%
Male7.3%
Average age48.2
Estimated audience size581,562

Audience persona

The typical The Sak fan in United States is more female, around 48.2 years old, with strong Creativity tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for The Sak in United States
RegionReachAffinity
California59,0270.92×
Texas41,4510.83×
Florida34,8530.89×
New York32,6001×
Pennsylvania23,8001.22×
North Carolina20,4271.17×
Ohio19,5091.09×
Illinois18,2880.94×
New Jersey18,0891.22×
Georgia16,7080.93×
Michigan15,9811.05×
Tennessee14,9061.28×
Virginia14,4161.02×
Indiana13,0841.23×
Massachusetts12,4671.09×
Arizona10,9410.92×
Missouri10,0331.07×
Washington9,9860.86×
Alabama9,7351.2×
South Carolina9,5991.1×
Maryland9,4750.95×
Kentucky9,2401.27×
Colorado8,8210.96×
Wisconsin8,3700.96×
Minnesota7,8620.94×
Connecticut7,4751.28×
Oklahoma7,3921.14×
Louisiana6,9180.92×
Oregon6,6601×
Arkansas5,9421.24×
Iowa5,0721.06×
Mississippi5,0281.05×
Kansas4,1810.91×
West Virginia4,1131.52×
Nevada4,0270.72×
Utah3,0380.58×
New Hampshire2,8631.25×
Nebraska2,6060.89×
Maine2,5391.22×
Idaho2,4800.85×
New Mexico2,3970.82×
Rhode Island2,1671.17×
Hawaii1,8220.73×
Delaware1,6461.03×
Montana1,5360.95×
North Dakota1,1460.96×
South Dakota1,0800.8×
Washington, District of Columbia9950.57×
Vermont8670.85×
Alaska7120.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Sak audience
BrandAffinityCategory
Autism Awareness19.03×Health
Bath and Bodyworks13.12×Shopping
Diabetes mellitus awareness12.48×Health
Catherine O'Hara9.65×Movies & TV
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
MSN5.1×News
Income tax13.19×Business & Career
Diane Keaton6.75×Movies & TV
Seal28.93×Music & Radio
Taron Egerton20×Movies & TV
Kendra Scott10.88×Fashion & Accessoires
Planet Fitness3.99×Sports
Microsoft Surface22.69×Technology & Electronics
The Wizard of Oz16.75×Movies & TV
QVC5.55×Movies & TV
Katherine Heigl11.25×Movies & TV
Bombas12.75×Fashion & Accessoires
Primeira Liga20×Sports
Charles, Prince of Wales18.87×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Sak audience
TraitClusterScore
CreativityOPEN1.7
Urban LifestyleOPEN1.47
Price SensitivityPREMIUM1.27
MindfulnessBALANCE1.25
Community OrientationOPEN1.21
DIY MentalityTHRILL1.17

Worldwide distribution

Worldwide audience distribution share by country for The Sak
CountryShare
United States90.7%
United Kingdom2.9%
Canada2.8%

See The Sak audiences in other countries

More Bags and accessories audiences in United States

Frequently asked questions

How many fans does The Sak have in United States?

The Sak has an estimated audience of 581,562 people in United States, concentrated in California and Texas.

What is the gender split and age of The Sak fans?

92.7% of The Sak fans are female, 7.3% are male, with an average age of 48.2 years.

Which brands do The Sak fans like most?

The Sak fans show strongest brand affinity for Autism Awareness (19.03×), Bath and Bodyworks (13.12×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do The Sak fans live in United States?

The Sak fans in United States are most concentrated in California (reach 59,027), Texas (reach 41,451), and Florida (reach 34,853). These three regions account for the largest share of the active audience.

What other brands do The Sak fans also like?

Beyond The Sak itself, the audience over-indexes on Bath and Bodyworks (13.12×), Diabetes mellitus awareness (12.48×), Catherine O'Hara (9.65×), and Microblogging (12.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Sak. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.