Tumi Audience in United States

Tumi logo

Tumi has an estimated audience of 1,344,041 people in United States. 61.9% are female, 38.1% are male, average age 40.2. Top regions: California, New York, Texas. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, The Loft, Singer-songwriter.

The average Tumi fan in United States is 40.2 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Tumi audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Bags and accessories

Demographics of Tumi fans

Demographic split for Tumi audience in United States
MetricValue
Female61.9%
Male38.1%
Average age40.2
Estimated audience size1,344,041

Audience persona

The typical Tumi fan in United States is more female, around 40.2 years old, with strong Design Affinity tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Tumi in United States
RegionReachAffinity
California253,6151.72×
New York161,4852.15×
Texas159,4101.38×
Florida153,7171.69×
Illinois70,5711.58×
New Jersey69,3862.03×
Georgia62,4531.51×
Pennsylvania46,7841.03×
Massachusetts42,9851.62×
Virginia42,4921.3×
North Carolina41,4121.02×
Arizona35,3931.29×
Ohio33,9170.82×
Michigan32,6190.93×
Washington32,4591.2×
Maryland30,2481.31×
Colorado25,2831.19×
Nevada24,6691.9×
Tennessee21,2660.79×
Minnesota20,4211.06×
Indiana20,2640.83×
Connecticut16,1431.2×
South Carolina15,4140.76×
Missouri14,1550.65×
Hawaii14,0502.43×
Oregon13,1020.85×
Alabama12,6060.67×
Wisconsin11,7600.58×
Kentucky10,7620.64×
Louisiana10,5270.61×
Utah9,8960.82×
Washington, District of Columbia9,5702.37×
Oklahoma8,3060.56×
Kansas7,2180.68×
Arkansas6,3980.58×
Iowa5,4110.49×
Mississippi5,0770.46×
New Hampshire4,5190.85×
Nebraska3,6830.55×
New Mexico3,6430.54×
Idaho3,4030.5×
Delaware3,2730.88×
Rhode Island3,1680.74×
Maine3,0840.64×
West Virginia2,8250.45×
Alaska2,1440.75×
Montana1,8640.5×
Vermont1,5860.67×
South Dakota1,2270.39×
North Dakota1,1630.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tumi audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
The Loft29.52×Movies & TV
Singer-songwriter5.51×Music & Radio
LibreOffice56.55×Technology & Electronics
Arc'teryx14.87×Fashion & Accessoires
Income tax13.19×Business & Career
Taron Egerton20×Movies & TV
The UPS Store4.8×Shopping
Los Angeles Dodgers6.26×Sports
Houston Astros7.1×Sports
Key Food15.29×Shopping
Kiernan Shipka12.86×Movies & TV
Tory Burch5.62×Fashion & Accessoires
Charles, Prince of Wales18.87×Politics & Society
Paperless Post15.57×Shopping
Ketone4.33×Health
Waldorf Astoria Hotels & Resorts16.77×Travel & Leisure
Nordstrom2.69×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tumi audience
TraitClusterScore
Design AffinityPREMIUM3.41
Luxury OrientationPREMIUM2.58
SustainabilityBALANCE2.26
IndulgenceJOY2.21
Quality AwarenessPREMIUM1.93
Early Adopter MentalityPOWER1.53

Worldwide distribution

Worldwide audience distribution share by country for Tumi
CountryShare
United States17.4%
China14.1%
Japan14.0%

See Tumi audiences in other countries

More Bags and accessories audiences in United States

Frequently asked questions

How many fans does Tumi have in United States?

Tumi has an estimated audience of 1,344,041 people in United States, concentrated in California and New York.

What is the gender split and age of Tumi fans?

61.9% of Tumi fans are female, 38.1% are male, with an average age of 40.2 years.

Which brands do Tumi fans like most?

Tumi fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Tumi fans live in United States?

Tumi fans in United States are most concentrated in California (reach 253,615), New York (reach 161,485), and Texas (reach 159,410). These three regions account for the largest share of the active audience.

What other brands do Tumi fans also like?

Beyond Tumi itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), The Loft (29.52×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tumi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.