Tumi Audience in United States

Tumi logo

Tumi has an estimated audience of 1,344,041 people in United States. 61.9% are female, 38.1% are male, average age 40.2. Top regions: California, New York, Texas. Top brand affinities: Lulu 黃路梓茵, Home construction, Lindy Hop, Iron Man (film), Home equity.

The average Tumi fan in United States is 40.2 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Lulu 黃路梓茵, Home construction, Lindy Hop, with strongest over-indexing on Lulu 黃路梓茵 (56.55× the country average). Demographically, the Tumi audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Bags and accessories

Demographics of Tumi fans

Demographic split for Tumi audience in United States
MetricValue
Female61.9%
Male38.1%
Average age40.2
Estimated audience size1,344,041

Audience persona

The typical Tumi fan in United States is more female, around 40.2 years old, with strong Design Affinity tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Tumi in United States
RegionReachAffinity
California253,6151.72×
New York161,4852.15×
Texas159,4101.38×
Florida153,7171.69×
Illinois70,5711.58×
New Jersey69,3862.03×
Georgia62,4531.51×
Pennsylvania46,7841.03×
Massachusetts42,9851.62×
Virginia42,4921.3×
North Carolina41,4121.02×
Arizona35,3931.29×
Ohio33,9170.82×
Michigan32,6190.93×
Washington32,4591.2×
Maryland30,2481.31×
Colorado25,2831.19×
Nevada24,6691.9×
Tennessee21,2660.79×
Minnesota20,4211.06×
Indiana20,2640.83×
Connecticut16,1431.2×
South Carolina15,4140.76×
Missouri14,1550.65×
Hawaii14,0502.43×
Oregon13,1020.85×
Alabama12,6060.67×
Wisconsin11,7600.58×
Kentucky10,7620.64×
Louisiana10,5270.61×
Utah9,8960.82×
Washington, District of Columbia9,5702.37×
Oklahoma8,3060.56×
Kansas7,2180.68×
Arkansas6,3980.58×
Iowa5,4110.49×
Mississippi5,0770.46×
New Hampshire4,5190.85×
Nebraska3,6830.55×
New Mexico3,6430.54×
Idaho3,4030.5×
Delaware3,2730.88×
Rhode Island3,1680.74×
Maine3,0840.64×
West Virginia2,8250.45×
Alaska2,1440.75×
Montana1,8640.5×
Vermont1,5860.67×
South Dakota1,2270.39×
North Dakota1,1630.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tumi audience
BrandAffinityCategory
Lulu 黃路梓茵56.55×Movies & TV
Home construction2.04×Home & Garden
Lindy Hop13.42×Music & Radio
Iron Man (film)5.91×Movies & TV
Home equity2.19×Home & Garden
Natural rubber2.1×Cars & Mobility
Box lacrosse8.75×Sports
Nebraska Cornhuskers8.36×Sports
JDSU2.77×Business & Career
Pantsuit7.98×Fashion & Accessoires
Mothercare2.41×Kids & Family
Sub Zero (Official)6.84×Literature
Jesse Plemons2.32×Movies & TV
Noodle (Gorillaz)2.39×Music & Radio
Home staging3.07×Home & Garden
Roger Federer3.91×Sports
Justice1.66×Politics & Society
Sears2.21×Shopping
Kona Grill5.66×Food & Beverages
Highland games4.55×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tumi audience
TraitClusterScore
Design AffinityPREMIUM3.41
Luxury OrientationPREMIUM2.58
SustainabilityBALANCE2.26
IndulgenceJOY2.21
Quality AwarenessPREMIUM1.93
Early Adopter MentalityPOWER1.53

Worldwide distribution

Worldwide audience distribution share by country for Tumi
CountryShare
United States17.4%
China14.1%
Japan14.0%

See Tumi audiences in other countries

More Bags and accessories audiences in United States

Frequently asked questions

How many fans does Tumi have in United States?

Tumi has an estimated audience of 1,344,041 people in United States, concentrated in California and New York.

What is the gender split and age of Tumi fans?

61.9% of Tumi fans are female, 38.1% are male, with an average age of 40.2 years.

Which brands do Tumi fans like most?

Tumi fans show strongest brand affinity for Lulu 黃路梓茵 (56.55×), Home construction (2.04×), and Lindy Hop (13.42×) over the country average.

Where do Tumi fans live in United States?

Tumi fans in United States are most concentrated in California (reach 253,615), New York (reach 161,485), and Texas (reach 159,410). These three regions account for the largest share of the active audience.

What other brands do Tumi fans also like?

Beyond Tumi itself, the audience over-indexes on Home construction (2.04×), Lindy Hop (13.42×), Iron Man (film) (5.91×), and Home equity (2.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tumi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.