Rascasse Audience Intelligence

The Loft Audience in United States

A data profile of the people who buy, follow and care about The Loft in United States — modelled from more than twelve digital signal sources. The Loft has an estimated audience of 2,225,563 people in United States.

#751among Movie / TV Show / Series in United States#1967in Movies & TV

The average The Loft fan in United States is 44.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Top brand affinities include Obsessed (2009 film), Tieks, Thredup, with strongest over-indexing on Obsessed (2009 film) (18.66× the country average).

Demographically, the The Loft audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Design Affinity, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Loft fan in United States is more female, around 44.4 years old, with strong Design Affinity tendencies and a notable affinity for Obsessed (2009 film).

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Loft profile in United States.

Audience size
2.2M
in United States
Gender
76.3%♀
23.7% male
Age
44.4
average years
Country rank
#13072
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Loft viewers

76.3% are female, 23.7% are male, average age 44.4.

Fig. 02

Gender split

76.3%
Female
23.7%
Male
Demographic split for The Loft audience in United States
MetricValue
Female76.3%
Male23.7%
Average age44.4
Estimated audience size2,225,563
Fig. 03

Age distribution

Ø 44.4
average years
Age distribution of the The Loft audience in United States
Age bracketShare%
16-195%
20-2920%
30-3921%
40-4925%
50+29%
Fig. 04

Worldwide distribution

43.2%

of the worldwide The Loft audience comes from United States.

Worldwide audience distribution share by country for The Loft
CountryShare
United States43.2%
United Kingdom5.6%
Austria5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Loft audience in United States is strongest.

Fig. 05

Top regions by affinity

The Loft fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~40K1.93×
02North Dakota~9K1.89×
03Georgia~100K1.74×
04Massachusetts~80K1.73×
05Arizona~80K1.66×
06West Virginia~20K1.60×
07Rhode Island~10K1.53×
08Louisiana~40K1.46×
09New Hampshire~10K1.44×
10Montana~8K1.34×
11Colorado~40K1.27×
12New Jersey~70K1.25×
13Vermont~5K1.23×
14Pennsylvania~90K1.21×
15Connecticut~30K1.19×
16Maine~9K1.19×
17Alabama~30K1.11×
18Iowa~20K1.10×
19New York~100K1.08×
20Illinois~80K1.08×
21Minnesota~30K1.08×
22Maryland~40K1.06×
23South Carolina~40K1.06×
24Florida~100K0.98×
25Indiana~40K0.96×
26Ohio~60K0.93×
27Washington~40K0.93×
28Kentucky~30K0.92×
29Virginia~50K0.89×
30Idaho~10K0.89×
31North Carolina~60K0.88×
32South Dakota~4K0.85×
33Wisconsin~30K0.83×
34Nebraska~9K0.82×
35Michigan~50K0.81×
36Tennessee~40K0.80×
37California~200K0.78×
38Missouri~30K0.78×
39Kansas~10K0.77×
40Delaware~5K0.77×
41Alaska~3K0.71×
42Texas~100K0.65×
43Oklahoma~20K0.62×
44Oregon~10K0.56×
45Arkansas~10K0.55×
46Washington, District of Columbia~4K0.54×
47Utah~10K0.53×
48Nevada~10K0.46×
49New Mexico~5K0.44×
50Hawaii~4K0.39×
Fig. 06

Affinity by region

Affinity by region — The Loft, United States
0.39×1.00×1.93×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Loft audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Loft audience
#·InterestCategoryAffinity×
01MouawadFashion & Accessoires100.63×
02Physique 57Sports61.51×
03TieksShopping45.78×
04Wet SealFashion & Accessoires34.83×
05TumiFashion & Accessoires29.04×
06RimowaFashion & Accessoires24.91×
07Charlotte Russe (clothing retailer)Fashion & Accessoires23.68×
08Obsessed (2009 film)Movies & TV18.66×
09Juicy CoutureFashion & Accessoires18.57×
10ThredupFashion & Accessoires16.53×
11Christian DiorFashion & Accessoires15.57×
12Rent the RunwayShopping14.51×
13Steve MaddenFashion & Accessoires14.23×
14Chico's (clothing retailer)Fashion & Accessoires10.92×
15J.Crew FactoryShopping10.78×
16ZapposFashion & Accessoires8.82×
17MarshallsFashion & Accessoires5.10×
18KetoneHealth5.05×
19T.J.MaxxShopping4.40×
20SpiritualityHealth3.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Loft audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Loft audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.40×
Career OrientationPOWER1.33×
Price SensitivityPREMIUM1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Loft audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.89×
Social Media UsageJOY1.00×
DIY MentalityTHRILL1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Loft have in United States?

The Loft has an estimated audience of 2,225,563 people in United States, concentrated in California and Florida.

02

What is the gender split and age of The Loft viewers?

76.3% of The Loft fans are female, 23.7% are male, with an average age of 44.4 years.

03

Which brands do The Loft fans like most?

The Loft fans show strongest brand affinity for Obsessed (2009 film) (18.66×), Tieks (45.78×), and Thredup (16.53×) over the country average.

04

Where do The Loft fans live in United States?

The Loft fans in United States are most concentrated in California (reach ~200K), Florida (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do The Loft fans also like?

Beyond The Loft itself, the audience over-indexes on Tieks (45.78×), Thredup (16.53×), Tumi (29.04×), and Steve Madden (14.23×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See The Loft audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Loft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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