The Loft Audience in United States

The Loft logo

The Loft has an estimated audience of 2,212,749 people in United States. 76.3% are female, 23.7% are male, average age 44.4. Top regions: California, Florida, New York. Top brand affinities: Tieks, Obsessed (2009 film), Thredup, Steve Madden, Charlotte Russe (clothing retailer).

The average The Loft fan in United States is 44.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Tieks, Obsessed (2009 film), Thredup, with strongest over-indexing on Tieks (45.78× the country average). Demographically, the The Loft audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of The Loft fans

Demographic split for The Loft audience in United States
MetricValue
Female76.3%
Male23.7%
Average age44.4
Estimated audience size2,212,749

Audience persona

The typical The Loft fan in United States is more female, around 44.4 years old, with strong Indulgence tendencies and a notable affinity for Tieks.

Top regions in United States

Top regions ranked by reach for The Loft in United States
RegionReachAffinity
California187,8380.77×
Florida143,3090.96×
New York140,7751.14×
Texas126,2490.66×
Georgia100,6861.48×
Pennsylvania96,7731.3×
Illinois88,6331.2×
Massachusetts81,8611.88×
Arizona78,7141.74×
New Jersey74,4111.32×
Ohio67,7460.99×
North Carolina61,5330.92×
Virginia50,5490.94×
Michigan49,8020.86×
Washington44,1861×
Maryland43,2991.14×
Louisiana43,0321.51×
Indiana40,6281.01×
Tennessee36,9970.83×
Minnesota35,9601.13×
Alabama35,1711.14×
South Carolina33,8441.02×
Mississippi29,9531.64×
Missouri29,2110.82×
Wisconsin29,2060.88×
Connecticut27,7721.25×
Colorado27,5390.79×
Kentucky26,1160.94×
Iowa20,1881.11×
Oklahoma15,4600.63×
Oregon14,4310.57×
Kansas13,4340.77×
New Hampshire12,5861.44×
West Virginia12,3641.2×
Rhode Island11,1841.59×
Utah10,6920.54×
Nevada9,9400.46×
Maine9,8701.25×
Idaho9,7530.88×
Montana9,6641.57×
Arkansas9,6480.53×
Nebraska8,9930.81×
North Dakota6,7831.49×
Vermont4,9281.27×
New Mexico4,3700.39×
Delaware4,3310.71×
South Dakota4,1630.81×
Washington, District of Columbia3,4530.52×
Alaska2,8690.61×
Hawaii2,4610.26×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Loft audience
BrandAffinityCategory
Tieks45.78×Shopping
Obsessed (2009 film)18.66×Movies & TV
Thredup16.53×Fashion & Accessoires
Steve Madden14.23×Fashion & Accessoires
Charlotte Russe (clothing retailer)23.68×Fashion & Accessoires
Marshalls5.1×Fashion & Accessoires
Physique 5761.51×Sports
Tumi29.04×Fashion & Accessoires
Mouawad100.63×Fashion & Accessoires
Rimowa24.91×Fashion & Accessoires
J.Crew Factory10.78×Shopping
Wet Seal34.83×Fashion & Accessoires
Chico's (clothing retailer)10.92×Fashion & Accessoires
Juicy Couture18.57×Fashion & Accessoires
Rent the Runway14.51×Shopping
T.J.Maxx4.4×Shopping
Zappos8.82×Fashion & Accessoires
Christian Dior15.57×Fashion & Accessoires
Spirituality3.84×Health
Ketone5.05×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Loft audience
TraitClusterScore
IndulgenceJOY2.41
Design AffinityPREMIUM1.84
Career OrientationPOWER1.62
Pet OwnershipJOY1.53
Family OrientationCONSERVATISM1.41
TravellingTHRILL1.35

Worldwide distribution

Worldwide audience distribution share by country for The Loft
CountryShare
United States44.9%
Austria5.8%
United Kingdom5.6%

See The Loft audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does The Loft have in United States?

The Loft has an estimated audience of 2,212,749 people in United States, concentrated in California and Florida.

What is the gender split and age of The Loft fans?

76.3% of The Loft fans are female, 23.7% are male, with an average age of 44.4 years.

Which brands do The Loft fans like most?

The Loft fans show strongest brand affinity for Tieks (45.78×), Obsessed (2009 film) (18.66×), and Thredup (16.53×) over the country average.

Where do The Loft fans live in United States?

The Loft fans in United States are most concentrated in California (reach 187,838), Florida (reach 143,309), and New York (reach 140,775). These three regions account for the largest share of the active audience.

What other brands do The Loft fans also like?

Beyond The Loft itself, the audience over-indexes on Obsessed (2009 film) (18.66×), Thredup (16.53×), Steve Madden (14.23×), and Charlotte Russe (clothing retailer) (23.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Loft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.