Wet Seal Audience in United States
Wet Seal has an estimated audience of 704,055 people in United States. 81.8% are female, 18.2% are male, average age 37.5. Top regions: California, Texas, Florida. Top brand affinities: Mothercare, Hardik Pandya, Elsword, Arco Iris, Iron Man (film).
The average Wet Seal fan in United States is 37.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mothercare, Hardik Pandya, Elsword, with strongest over-indexing on Mothercare (35.44× the country average). Demographically, the Wet Seal audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Indulgence, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand
Demographics of Wet Seal fans
| Metric | Value |
|---|---|
| Female | 81.8% |
| Male | 18.2% |
| Average age | 37.5 |
| Estimated audience size | 704,055 |
Audience persona
The typical Wet Seal fan in United States is more female, around 37.5 years old, with strong Indulgence tendencies and a notable affinity for Mothercare.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 97,378 | 1.26× |
| Texas | 66,923 | 1.11× |
| Florida | 50,431 | 1.06× |
| New York | 37,300 | 0.95× |
| Illinois | 25,243 | 1.08× |
| Pennsylvania | 24,725 | 1.04× |
| Georgia | 23,970 | 1.11× |
| Ohio | 23,870 | 1.1× |
| North Carolina | 23,306 | 1.1× |
| Michigan | 19,928 | 1.08× |
| Virginia | 18,580 | 1.08× |
| Washington | 17,054 | 1.21× |
| New Jersey | 16,654 | 0.93× |
| Arizona | 15,164 | 1.05× |
| Tennessee | 14,333 | 1.01× |
| Massachusetts | 14,242 | 1.03× |
| Indiana | 13,119 | 1.02× |
| Maryland | 12,902 | 1.07× |
| Missouri | 11,466 | 1.01× |
| South Carolina | 11,312 | 1.07× |
| Alabama | 10,686 | 1.09× |
| Minnesota | 10,603 | 1.05× |
| Wisconsin | 10,367 | 0.98× |
| Louisiana | 9,864 | 1.09× |
| Colorado | 9,626 | 0.87× |
| Oregon | 9,482 | 1.17× |
| Kentucky | 8,728 | 0.99× |
| Nevada | 8,035 | 1.18× |
| Oklahoma | 7,816 | 1× |
| Connecticut | 6,479 | 0.92× |
| Utah | 5,952 | 0.94× |
| Arkansas | 5,797 | 1× |
| Kansas | 5,722 | 1.03× |
| Mississippi | 5,174 | 0.89× |
| Iowa | 4,522 | 0.78× |
| Hawaii | 3,904 | 1.29× |
| Nebraska | 3,384 | 0.96× |
| West Virginia | 3,309 | 1.01× |
| New Mexico | 3,212 | 0.91× |
| Idaho | 3,092 | 0.88× |
| Rhode Island | 2,602 | 1.16× |
| New Hampshire | 2,505 | 0.9× |
| Montana | 1,942 | 0.99× |
| Maine | 1,897 | 0.75× |
| Washington, District of Columbia | 1,703 | 0.8× |
| Alaska | 1,651 | 1.1× |
| Delaware | 1,618 | 0.83× |
| North Dakota | 1,544 | 1.07× |
| South Dakota | 1,189 | 0.73× |
| Vermont | 843 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mothercare | 35.44× | Kids & Family |
| Hardik Pandya | 28.35× | Sports |
| Elsword | 30× | Games |
| Arco Iris | 26.9× | Music & Radio |
| Iron Man (film) | 6.2× | Movies & TV |
| JC Whitney | 18.48× | Shopping |
| Mount Kilimanjaro | 17.53× | Travel & Leisure |
| Arnold Palmer | 6.2× | Sports |
| Bank account | 2.34× | Business & Career |
| Tierra Cali | 6.89× | Travel & Leisure |
| Regional styles of Mexican music | 2.46× | Music & Radio |
| Cachorro | 4.25× | Pets & Animals |
| UK garage | 3.98× | Music & Radio |
| Sub Zero (Official) | 6.97× | Literature |
| JDSU | 1.93× | Business & Career |
| David Yurman | 1.89× | Fashion & Accessoires |
| Panama | 2.14× | Travel & Leisure |
| Historic site | 2.44× | Arts & Culture |
| Guy Fieri | 2.13× | Movies & TV |
| Iowa Lottery | 5.73× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.7 |
| Sustainability | BALANCE | 1.66 |
| LGBTQ+ Identity | OPEN | 1.47 |
| Design Affinity | PREMIUM | 1.45 |
| Extroversion | THRILL | 1.4 |
| Pet Ownership | JOY | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 85.3% |
| United Kingdom | 3.6% |
| Canada | 2.8% |
See Wet Seal audiences in other countries
More Fashion & Accessoires audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
Frequently asked questions
How many fans does Wet Seal have in United States?
Wet Seal has an estimated audience of 704,055 people in United States, concentrated in California and Texas.
What is the gender split and age of Wet Seal fans?
81.8% of Wet Seal fans are female, 18.2% are male, with an average age of 37.5 years.
Which brands do Wet Seal fans like most?
Wet Seal fans show strongest brand affinity for Mothercare (35.44×), Hardik Pandya (28.35×), and Elsword (30×) over the country average.
Where do Wet Seal fans live in United States?
Wet Seal fans in United States are most concentrated in California (reach 97,378), Texas (reach 66,923), and Florida (reach 50,431). These three regions account for the largest share of the active audience.
What other brands do Wet Seal fans also like?
Beyond Wet Seal itself, the audience over-indexes on Hardik Pandya (28.35×), Elsword (30×), Arco Iris (26.9×), and Iron Man (film) (6.2×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Wet Seal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.