Wet Seal Audience in United States

Wet Seal logo

Wet Seal has an estimated audience of 704,055 people in United States. 81.8% are female, 18.2% are male, average age 37.5. Top regions: California, Texas, Florida. Top brand affinities: La Roche-Posay, Kiehl's, Kia Sportage, The Loft, Bioderma.

The average Wet Seal fan in United States is 37.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include La Roche-Posay, Kiehl's, Kia Sportage, with strongest over-indexing on La Roche-Posay (35.44× the country average). Demographically, the Wet Seal audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Indulgence, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of Wet Seal fans

Demographic split for Wet Seal audience in United States
MetricValue
Female81.8%
Male18.2%
Average age37.5
Estimated audience size704,055

Audience persona

The typical Wet Seal fan in United States is more female, around 37.5 years old, with strong Indulgence tendencies and a notable affinity for La Roche-Posay.

Top regions in United States

Top regions ranked by reach for Wet Seal in United States
RegionReachAffinity
California97,3781.26×
Texas66,9231.11×
Florida50,4311.06×
New York37,3000.95×
Illinois25,2431.08×
Pennsylvania24,7251.04×
Georgia23,9701.11×
Ohio23,8701.1×
North Carolina23,3061.1×
Michigan19,9281.08×
Virginia18,5801.08×
Washington17,0541.21×
New Jersey16,6540.93×
Arizona15,1641.05×
Tennessee14,3331.01×
Massachusetts14,2421.03×
Indiana13,1191.02×
Maryland12,9021.07×
Missouri11,4661.01×
South Carolina11,3121.07×
Alabama10,6861.09×
Minnesota10,6031.05×
Wisconsin10,3670.98×
Louisiana9,8641.09×
Colorado9,6260.87×
Oregon9,4821.17×
Kentucky8,7280.99×
Nevada8,0351.18×
Oklahoma7,8161×
Connecticut6,4790.92×
Utah5,9520.94×
Arkansas5,7971×
Kansas5,7221.03×
Mississippi5,1740.89×
Iowa4,5220.78×
Hawaii3,9041.29×
Nebraska3,3840.96×
West Virginia3,3091.01×
New Mexico3,2120.91×
Idaho3,0920.88×
Rhode Island2,6021.16×
New Hampshire2,5050.9×
Montana1,9420.99×
Maine1,8970.75×
Washington, District of Columbia1,7030.8×
Alaska1,6511.1×
Delaware1,6180.83×
North Dakota1,5441.07×
South Dakota1,1890.73×
Vermont8430.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wet Seal audience
BrandAffinityCategory
La Roche-Posay35.44×Beauty & Wellness
Kiehl's20.08×Beauty & Wellness
Kia Sportage30×Cars & Mobility
The Loft29.52×Movies & TV
Bioderma26.9×Beauty & Wellness
Juicy Couture23.32×Fashion & Accessoires
Bonnaroo Music Festival18.48×Music & Radio
Rent the Runway17.17×Shopping
European Wax Center11.63×Beauty & Wellness
Nivea19.52×Beauty & Wellness
Clarisonic41.8×Beauty & Wellness
ULTA Beauty4.77×Beauty & Wellness
Personal care4.07×Health
Eyelash extensions6.23×Beauty & Wellness
Boscov's12.26×Fashion & Accessoires
Nail salon6.47×Beauty & Wellness
Artificial nails6.75×Beauty & Wellness
UGG Australia22.17×Fashion & Accessoires
Honda HR-V20×Cars & Mobility
Tumi20.93×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wet Seal audience
TraitClusterScore
IndulgenceJOY1.7
SustainabilityBALANCE1.66
LGBTQ+ IdentityOPEN1.47
Design AffinityPREMIUM1.45
ExtroversionTHRILL1.4
Pet OwnershipJOY1.35

Worldwide distribution

Worldwide audience distribution share by country for Wet Seal
CountryShare
United States85.3%
United Kingdom3.6%
Canada2.8%

See Wet Seal audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Wet Seal have in United States?

Wet Seal has an estimated audience of 704,055 people in United States, concentrated in California and Texas.

What is the gender split and age of Wet Seal fans?

81.8% of Wet Seal fans are female, 18.2% are male, with an average age of 37.5 years.

Which brands do Wet Seal fans like most?

Wet Seal fans show strongest brand affinity for La Roche-Posay (35.44×), Kiehl's (20.08×), and Kia Sportage (30×) over the country average.

Where do Wet Seal fans live in United States?

Wet Seal fans in United States are most concentrated in California (reach 97,378), Texas (reach 66,923), and Florida (reach 50,431). These three regions account for the largest share of the active audience.

What other brands do Wet Seal fans also like?

Beyond Wet Seal itself, the audience over-indexes on Kiehl's (20.08×), Kia Sportage (30×), The Loft (29.52×), and Bioderma (26.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wet Seal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.