Rascasse Audience Intelligence

Wet Seal Target Market in United States

A data profile of the people who buy, follow and care about Wet Seal in United States — modelled from more than twelve digital signal sources. Wet Seal has an estimated audience of 701,690 people in United States.

#3079among Brand in United States#1145in Fashion & Accessoires

The average Wet Seal fan in United States is 37.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include La Roche-Posay, The Loft, Kiehl's, with strongest over-indexing on La Roche-Posay (28.82× the country average).

Demographically, the Wet Seal audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wet Seal fan in United States is more female, around 37.5 years old, with strong Indulgence tendencies and a notable affinity for La Roche-Posay.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wet Seal profile in United States.

Audience size
702K
in United States
Gender
81.8%♀
18.2% male
Age
37.5
average years
Country rank
#29865
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Wet Seal

81.8% are female, 18.2% are male, average age 37.5.

Fig. 02

Gender split

81.8%
Female
18.2%
Male
Demographic split for Wet Seal audience in United States
MetricValue
Female81.8%
Male18.2%
Average age37.5
Estimated audience size701,690
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Wet Seal audience in United States
Age bracketShare%
16-1923%
20-2925%
30-3917%
40-4916%
50+20%
Fig. 04

Worldwide distribution

86.2%

of the worldwide Wet Seal audience comes from United States.

Worldwide audience distribution share by country for Wet Seal
CountryShare
United States86.2%
United Kingdom3.6%
Canada2.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wet Seal audience in United States is strongest.

Fig. 05

Top regions by affinity

Wet Seal customers by region in United States
#RegionReachAffinity×
01California~100K1.29×
02Hawaii~4K1.21×
03Washington~20K1.17×
04Nevada~8K1.14×
05Oregon~9K1.11×
06Virginia~20K1.09×
07Rhode Island~2K1.09×
08Michigan~20K1.07×
09Massachusetts~10K1.06×
10Maryland~10K1.06×
11Louisiana~10K1.06×
12Pennsylvania~20K1.05×
13Georgia~20K1.05×
14Arizona~20K1.05×
15Minnesota~10K1.05×
16Alaska~2K1.05×
17North Dakota~2K1.05×
18Texas~60K1.04×
19Florida~50K1.04×
20Illinois~20K1.03×
21Ohio~20K1.03×
22North Carolina~20K1.03×
23Alabama~10K1.03×
24South Carolina~10K1.02×
25West Virginia~3K1.02×
26Tennessee~10K1.01×
27Kansas~6K1.01×
28Missouri~10K1.00×
29Wisconsin~10K1.00×
30Kentucky~9K1.00×
31Arkansas~6K0.99×
32Indiana~10K0.98×
33Oklahoma~8K0.98×
34Nebraska~3K0.98×
35Mississippi~6K0.97×
36New Mexico~3K0.97×
37Montana~2K0.97×
38New Jersey~20K0.96×
39Connecticut~7K0.95×
40Utah~6K0.95×
41New Hampshire~3K0.95×
42Delaware~2K0.95×
43Washington, District of Columbia~2K0.94×
44South Dakota~2K0.93×
45New York~40K0.92×
46Idaho~3K0.91×
47Vermont~1K0.91×
48Maine~2K0.89×
49Iowa~5K0.86×
50Colorado~9K0.85×
Fig. 06

Affinity by region

Affinity by region — Wet Seal, United States
0.85×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wet Seal audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wet Seal audience
#·InterestCategoryAffinity×
01ClarisonicBeauty & Wellness36.65×
02The LoftMovies & TV34.83×
03La Roche-PosayBeauty & Wellness28.82×
04Juicy CoutureFashion & Accessoires24.36×
05Onet.plNews20.00×
06BiodermaBeauty & Wellness18.74×
07Kiehl'sBeauty & Wellness17.26×
08Boscov'sFashion & Accessoires14.87×
09NiveaBeauty & Wellness14.19×
10European Wax CenterBeauty & Wellness11.97×
11Eyelash extensionsBeauty & Wellness6.17×
12ULTA BeautyBeauty & Wellness4.74×
13Discount storesShopping4.41×
14Personal careHealth4.10×
15SubwayFood & Beverages4.08×
16Pizza HutFood & Beverages4.03×
17Shopping mallsShopping3.53×
18Domino's PizzaFood & Beverages3.26×
19Target CorporationShopping2.74×
20McDonald'sFood & Beverages2.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wet Seal audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wet Seal audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.46×
Price SensitivityPREMIUM2.34×
Convenience OrientationPREMIUM2.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wet Seal audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.23×
DIY MentalityTHRILL0.75×
TraditionCONSERVATISM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Wet Seal's target market in United States?

Wet Seal's target market in United States covers an estimated 701,690 people, concentrated in California and Texas.

02

What is the gender split and age of Wet Seal customers?

81.8% of the Wet Seal audience are female, 18.2% are male, with an average age of 37.5 years.

03

Which brands do Wet Seal fans like most?

Wet Seal fans show strongest brand affinity for La Roche-Posay (28.82×), The Loft (34.83×), and Kiehl's (17.26×) over the country average.

04

Where do Wet Seal fans live in United States?

Wet Seal fans in United States are most concentrated in California (reach ~100K), Texas (reach ~60K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Wet Seal fans also like?

Beyond Wet Seal itself, the audience over-indexes on The Loft (34.83×), Kiehl's (17.26×), Juicy Couture (24.36×), and Boscov's (14.87×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Wet Seal audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Wet Seal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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